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3 Ways To Beat Your Competition
3 Ways To Beat Your Competition Copyright 2003 Bob Leduc You will always have competitors. You cannot control their activity. But you can minimize their impact on your business. Here are 3 ways you can position yourself to generate sales with...
Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
How "Secure" is YOUR Web Site?
A few days ago, an incident happened to me that has prompted the writing of this article. I’m sure that if this is an issue for me and one of my Web sites, it’s an issue for many others. With my personal Web site, I use a nationally known...
Network Marketing Success- MLM Compensation Plans- What You Must Know
Show Me the MLM Money! What should you look for in an MLM Network Marketing Compensation Plan? Simple answer: Money. That is what drives the MLM industry: The quest for a better life, a better future, and a better income. Why did you...
The 4-Fundamentals of Quality Content
The 4-Fundamentals of Quality Content Quite often, the word ‘quality’ is over-used. A search on Google renders over 341 million results on the word ‘quality.’ Certain individuals use the word to describe time spent with much-loved ones. Others use...
 
3 Ways To Beat Your Competition

3 Ways To Beat Your Competition
Copyright 2003 Bob Leduc

You will always have competitors. You cannot control their
activity. But you can minimize their impact on your
business. Here are 3 ways you can position yourself to
generate sales with little or no competition.

1. Use Unconventional Marketing Methods

Most businesses use the same marketing methods as their
competitors. Adapt some unconventional marketing methods to
distinguish yourself from your competitors. Your unique
marketing will attract more attention and get more sales.

For example, most online businesses only use online
marketing methods to generate traffic to their website. By
including some offline marketing, they can bypass the heavy
competition online and produce more traffic - and more
sales.

Tip: Print your best small ad on a postcard and mail it to
prospects in your targeted market. Postcards are inexpensive
and easy to use. Most recipients will read a brief message
on a postcard.

2. Uncover Overlooked Markets

You cannot avoid competition when you market to the same
prospects as your competitors. Look for some new niche
markets you and your competitors overlooked. You may uncover
a market you can dominate with little or no competition.

Revise your ads, web pages and other sales messages so they
appeal specifically to the unique interests and needs of
prospects in your new niche market. For example, I recently
spoke with a network marketer who singled out the following
3 niche markets. She customized her sales approach for each
market to emphasize a different major benefit.

* Stay at home moms: emphasizes the advantages of working
part-time at home.

* Corporate employees: emphasizes the opportunity to escape
the corporate environment and build your own business.

* Retirees: emphasizes the benefits of generating extra
income without schedules or


supervision.

3. Establish Yourself As A Specialist

One of the most effective ways to beat your competition is
to establish yourself as a specialist in a narrowly defined
area of your business. Prospective customers perceive a
specialist as an expert in their field - someone with
special insight who can to help them in a specific area.

You do not have to abandon your current marketing to
establish yourself as a specialist. Just select a unique
product you offer or a service you perform especially well
and emphasize it in your marketing. Include testimonials
from customers and endorsements from other experts to prove
you are one of the best.

Tip: A service business that specializes can often charge a
higher fee. Customers or clients expect to pay more for
specialized service. Some will even consider your higher fee
as evidence you are the ultimate expert.

You will have competitors as long as you are in business.
But these 3 ways of positioning yourself will minimize their
impact and allow you to generate sales with little or no
competition.

Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
mailto:BobLeduc@aol.com Subject: Postcards
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

About the Author

Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
mailto:BobLeduc@aol.com Subject: Postcards
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

 

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Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you.
www.network-marketing-works.com
 
Marketing, business - Is Network Marketing Just a Scam?
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Business Opportunities: MLM, Network Marketing, Work at Home
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Network Marketing News ONLINE - Home
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
www.networkmarketingnews.com
 
MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ...
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man.
www.mlmwoman.com
 
Site Build It! - Network Marketing
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM).
networkmarketing.sitesell.com
 
Amazon.com: Your First Year in Network Marketing: Overcome Your ...
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ...
www.amazon.com
 
Home based buisness ideas, MLM and Network Marketing Business ...
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste.
www.mlmforums.com
 
Network Marketing: Home
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ...
www.networkmarketing.com.au
 
Specialists in marketing and creative recruitment both agencies ...
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ...
www.networkmarketingjobs.com
 
Network Marketing Success Now
Tips and resources to help you build a successful network marketing business online...
nmsnow.com
 
MLM Network Marketing Resources by Online MLM .com
Directory of network marketing and direct sales companies.
www.onlinemlm.com
 
MLM Network Marketing training Randy Gage
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ...
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multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ...
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