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Marketing on a budget
Many business owners put off beginning to market their business until sales increase. While this may make perfect sense to an accountant, it is more often than not a poor choice for a business owner to make because until something is done to...
Maximum Marketing - Minimum Budget
Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers. I learned...
Nation Branding and Place Marketing - The Place
IV. The Place Some countries are geographically disadvantaged. Recent studies have demonstrated how being landlocked or having a tropical climate carry a hefty price tag in terms of reduced economic growth. These unfavorable circumstances can be...
Present Your Product On A TV Show for FREE
“Present Your Product On A TV Show for FREE” by Bob Dean Stanford “The Maverick Entrepreneurä” Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business...
Using TV In An Internet World
For some reason, a lot of beginning net entrepreneurs think that just because their business is Internet-based that all their advertising must be as well. However, with the recent explosion of dot-com commercials (just look at the Superbowl!), it...
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Are You A Pelican Marketer?
Watching the pelicans catch fish near my house reminded me of how some online marketers behave. These pelicans fly high over the water where the unknowing fish don't notice them. The pelicans spot a big fish and dive at high speed into the water. A few seconds later the pelican surfaces and gulps down the fish.
There's only one problem with the way this particular species of pelican fishes. Their method eventually leads to their demise. You see, as the pelican dives into the water at high speed, intensely focusing on the target fish, he is damaging his eyes. Eventually, these pelicans go blind, then they starve to death.
There are other water bird that slowly swim along, and when then spot a fish, they dive for it and seem to have just as much success as the pelicans at getting a meal. Their tried and true method provides them with a nice meal too. Swimming along looking for fish rather than flying above the water has other hazards, but they don't blind themselves in the process of getting a meal!
Many online marketers, are "pelican marketers." They fly high above the market place looking for an unaware victim or prospect. Then they swoop down forcefully and offer them a product or service that the marketer really doesn't even believe in. He eats that day, he makes a profit. However, in the process he often destroys all possibilities of repeat sales. He burns the bridge to future business, in effect "putting out his own eyes."
The non-pelican marketer knows that to enjoy a steady lifetime of fish, he needs to do 2 things:
1) He needs to make sure he
offers his customers and prospects things that will really improve their lives. He needs to serve the customer rather than using him.
2) He needs to develop a marketing system, or plan that isn't centered around one-shot sales. Instead, he needs to develop a line of products that provide him with a steady stream of orders from the same customers. How do you do this? You develop a stream of products that all solve your target market's problems.
Using pelican marketing - not developing long-term relationships with your customers, means that you must constantly search for new customers. For long-term business success, it's much more profitable to focus most of your energy on serving existing customers. Then instead of seeking new customer full-time, you spend a small portion of your time prospecting. The majority of your customers will come from repeat business and referrals from your happy existing customers.
Examine your marketing efforts today. Ask yourself if you're a pelican marketer. If you are, open your eyes to the fact that this will likely lead to your ultimate demise. This is a fact of life for the pelican marketer. This is a fact of life for the pelican. The only really old pelicans I ever see are those that hang around fishing piers receiving handouts from sympathetic fishermen.
About the Author
Willie Crawford is an expert on internet marketing, joint ventures, buying and selling reprint rights, and building business through networking. His directory of seminars, workshops, conferences, and tele-events is at: http://InternetMarketingSeminarSchedule.Com
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When You Know How | Network Marketing Works! |
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MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
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Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
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Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
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Tips and resources to help you build a successful network marketing business online... |
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MLM Network Marketing Resources by Online MLM .com |
Directory of network marketing and direct sales companies. |
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skepdic.com |
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Network Marketing as the basis of a home based business. |
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Network Marketing Support Services |
Offers resources for the MLM professional. |
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