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30 Seconds to Explosive Networking & Sales
This is probably one of the most important things that you will
ever do for you and your business. It will definitely have the
biggest impact of anything you have ever done.
This activity is to help you not only create a 30 second
elevator...
5 tips how to be successful by selling online
Are you selling online? You are maybe looking for some solutions how to succeed in your business. There are several ways how to get more clients and earn more money. In this article I will introduce you some of them. 1. Affiliate marketing:...
Pro Sales Tip - The Secret to Successful Networking
Pro Sales Tip - The Secret to Successful Networking
For most people, networking is just a waste of time, effort, and money spent in frustration and a growing sense of hopelessness of ever getting anything back for what they put in. Been there!...
The Value of Building a Community on the Internet
The Value of Building a Community on the Internet by Lois M. Jeary, January 2004 We see thousands of people adopting the internet and its offerings every day. Some will just want to browse from site to site to see what's there. Many have started...
Using the Internet & automation as tools for salespeople
Will the Internet cause the death of the outside salesperson? Pick up any trade journal or sales and marketing publication these days and chances are you'll run into some comments addressing that question. I rarely teach a seminar without that...
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Are You A Pelican Marketer?
Watching the pelicans catch fish near my house reminded me of how some online marketers behave. These pelicans fly high over the water where the unknowing fish don't notice them. The pelicans spot a big fish and dive at high speed into the water. A few seconds later the pelican surfaces and gulps down the fish.
There's only one problem with the way this particular species of pelican fishes. Their method eventually leads to their demise. You see, as the pelican dives into the water at high speed, intensely focusing on the target fish, he is damaging his eyes. Eventually, these pelicans go blind, then they starve to death.
There are other water bird that slowly swim along, and when then spot a fish, they dive for it and seem to have just as much success as the pelicans at getting a meal. Their tried and true method provides them with a nice meal too. Swimming along looking for fish rather than flying above the water has other hazards, but they don't blind themselves in the process of getting a meal!
Many online marketers, are "pelican marketers." They fly high above the market place looking for an unaware victim or prospect. Then they swoop down forcefully and offer them a product or service that the marketer really doesn't even believe in. He eats that day, he makes a profit. However, in the process he often destroys all possibilities of repeat sales. He burns the bridge to future business, in effect "putting out his own eyes."
The non-pelican marketer knows that to enjoy a steady lifetime of fish, he needs to do 2 things:
1) He needs to make sure he
offers his customers and prospects things that will really improve their lives. He needs to serve the customer rather than using him.
2) He needs to develop a marketing system, or plan that isn't centered around one-shot sales. Instead, he needs to develop a line of products that provide him with a steady stream of orders from the same customers. How do you do this? You develop a stream of products that all solve your target market's problems.
Using pelican marketing - not developing long-term relationships with your customers, means that you must constantly search for new customers. For long-term business success, it's much more profitable to focus most of your energy on serving existing customers. Then instead of seeking new customer full-time, you spend a small portion of your time prospecting. The majority of your customers will come from repeat business and referrals from your happy existing customers.
Examine your marketing efforts today. Ask yourself if you're a pelican marketer. If you are, open your eyes to the fact that this will likely lead to your ultimate demise. This is a fact of life for the pelican marketer. This is a fact of life for the pelican. The only really old pelicans I ever see are those that hang around fishing piers receiving handouts from sympathetic fishermen.
About the Author
Willie Crawford is an expert on internet marketing, joint ventures, buying and selling reprint rights, and building business through networking. His directory of seminars, workshops, conferences, and tele-events is at: http://InternetMarketingSeminarSchedule.Com
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When You Know How | Network Marketing Works! |
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
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Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
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Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
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Directory of network marketing and direct sales companies. |
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skepdic.com |
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Network Marketing as the basis of a home based business. |
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Network Marketing Support Services |
Offers resources for the MLM professional. |
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