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25 Ways To Get More Business
Special Requirements for Reprint: we ask only that you include Pauls name and resource box, and keep all hyperlinks as live links. Complete Article with Resource Box at end: Need more business? Who doesn't? Thankfully, new business is...
3 Simple Marketing Strategies
3 SIMPLE MARKETING STRATEGIES Copyright 2002 Bob Leduc These 3 simple marketing strategies work for any business. You can implement them quickly and produce immediate results. They won't cost you much money. And the sales growth they generate...
Seven Marketing Strategies we can Learn from
Seven Marketing Strategies we can Learn from "Dog: The Bounty Hunter" So, 'fess up--you have seen "Dog: The Bounty Hunter" , right? When I saw the teasers for this show, I thought it would be a testosterone-laden, he-man, tough guy...
The 4-Fundamentals of Quality Content
The 4-Fundamentals of Quality Content Quite often, the word ‘quality’ is over-used. A search on Google renders over 341 million results on the word ‘quality.’ Certain individuals use the word to describe time spent with much-loved ones. Others use...
Where Did YOUR Last 5 Customers Come From?
A while ago in a seminar I was giving on marketing tactics, I had all the attendees write down where their clients came from. It was quite an eye- opener for many of them, because in some cases they had no idea. Hmmm, what does that tell you?? ...
 
Benefiting From Fourth Quarter Publicity

As the year enters the fourth quarter, many businesses and entrepreneurs are
making plans and budgets for the year 2002. Those plans could include
anything from setting up goals for new products to preparing marketing,
sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN
you launch your campaign can be just as important as what and how you
launch.

PLANTING PUBLICITY SEEDS
Some business owners may be of the mindset: "I think we'll wait to launch a
publicity campaign until after January 1 to generate consumer interest." The
problem is -- if you wait to launch your publicity campaign until the first
of the year hoping for a quick media interest blast in January, you may be
in for a quiet start of the year. Keep in mind most media outlets have
editorial lead-times of a few weeks to 6 months. Also, what some
entrepreneurs don't realize is this -- because of the increasing number of
publicity pitches media outlets receive, anything you submit is subjected to
what I call the "media digestion period" - simply put - that is a period of
time (sometimes days, sometimes weeks) that it takes media outlets to:

#1) see/understand your release and decide if they are interested;
#2) find space ime in their editorial calendar to place the article/news
story/show segment.

Given the right media research and pitching expertise, there are several
media opportunities you could pursue. From my professional experience, here
is the breakdown of editorial lead-times of the media formats from quickest
to most drawn out: (These are estimates and can vary from campaign to
campaign)

1) Radio Shows -- 1 to 4 weeks lead-time
2) TV News Affiliate Shows - 2 to 6 weeks lead-time
3) Daily & Weekly Newspapers - 3 to 8 weeks lead-time
4) Magazines & Network TV Shows - 1 to 6 months lead-time

The potential placement is also directly dependent upon how quickly and
efficiently your publicist or PR agency can help the media secure the
placement. Media relations is crucial. Your publicist's job is to make the
reporter/editor/producer's job as easy and as effortless as


possible - which
will lead to quicker and more numerous placements for your business.

HOLIDAY PUBLICITY OPPORTUNITIES
If your product/business lends itself to increased holiday sales, the next
several weeks are a perfect time to get a product publicity campaign
launched - given the right media targets. Although many holiday issues have
already been laid out for magazines, many other media outlets are feverishly
seeking information/pitches on innovative stories for the holidays. Some
media outlets even reorganize or beef up staff toward the end of the year to
allow for an increase in stories on products. Have your publicist help you
take advantage of this increased media opportunity.

I have in fact had media outlets respond to our media release literally
minutes after pitching it. Conversely, one media outlet responded to one of
our releases 17 months after a pitch. (I had to ask the reporter what the
YEAR was on the release!) You can definitely increase the odds with some
hard work and effective media relations. That's why timing of your publicity
pitch is so critical. Have your publicist get your pitch to the media, allow
the editorial staff to digest it a bit, and strategically and professionally
"rattle the cage" over the next several weeks to generate as many placements
as possible.

What we are trying to do is plant seeds in media outlets' editorial garden
so they will bear fruit -- in the form of articles/show placements --
continuously over the next several weeks and months. Like the plant that
comes from a seed, publicity placements can also grow roots and lead to
other arterial media placements in other media outlets. Given the right
tending, the publicity seeds you plant over the next few weeks will indeed
germinate and you'll reap a wonderful harvest for your business now and into
the first quarter of next year.

About the Author

Todd F. Brabender
Spread The News Public Relations, Inc.
Generating publicity & media exposure for innovative
products/businesses/websites.
(785) 842-8909
http://www.spreadthenewspr.com
todd@spreadthenewspr.c

 

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Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
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networkmarketing.sitesell.com
 
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Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste.
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