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7 Things You Can Do To Weather The Lows Of A Business Cycle
Hey, as hard as this may be for you to swallow, business online is no different than a business on Main Street in your home town or city. We have good times and we have slow times. It is quite obvious what we do when our eBusinesses are...
Importance of Marketing Offline
Importance of Marketing Offline by Kara Kelso http://www.momsmarketonline.com The internet is a wonderful source of information and millions of people that could be your customer. Although we need to keep in mind that there are millions of others...
Network Marketing Success- The MLM Leadership Secret of Heart Touched Leadership- By Doug Firebaugh
MLM Leadership - The MLM Success Secret to Leadership- First You Must TOUCH... THEN Change. by Doug Firebaugh There are three Rules of Network Marketing Leadership for MLM Leaders:. 1) You must touch people first before you can ever...
The Rarely Told Truth About Network Marketing
Today I am going to talk about something that seems to be one of those things that people either love or hate. What I am talking about is network marketing, also called mlm or multi-level marketing. Right from the beginning I will say that there is...
YOU CAN DO THE WORK OF 100 PEOPLE!
It's an old cliche - "Give a man a fish, feed him for a day. Teach him to fish, feed him for a lifetime." That's been true forever. But, there's a new game in town and their motto goes like this - "Sell a man a fish, earn 10 bucks, feed yourself a...
 
Benefiting From Fourth Quarter Publicity

As the year enters the fourth quarter, many businesses and entrepreneurs are
making plans and budgets for the year 2002. Those plans could include
anything from setting up goals for new products to preparing marketing,
sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN
you launch your campaign can be just as important as what and how you
launch.

PLANTING PUBLICITY SEEDS
Some business owners may be of the mindset: "I think we'll wait to launch a
publicity campaign until after January 1 to generate consumer interest." The
problem is -- if you wait to launch your publicity campaign until the first
of the year hoping for a quick media interest blast in January, you may be
in for a quiet start of the year. Keep in mind most media outlets have
editorial lead-times of a few weeks to 6 months. Also, what some
entrepreneurs don't realize is this -- because of the increasing number of
publicity pitches media outlets receive, anything you submit is subjected to
what I call the "media digestion period" - simply put - that is a period of
time (sometimes days, sometimes weeks) that it takes media outlets to:

#1) see/understand your release and decide if they are interested;
#2) find space ime in their editorial calendar to place the article/news
story/show segment.

Given the right media research and pitching expertise, there are several
media opportunities you could pursue. From my professional experience, here
is the breakdown of editorial lead-times of the media formats from quickest
to most drawn out: (These are estimates and can vary from campaign to
campaign)

1) Radio Shows -- 1 to 4 weeks lead-time
2) TV News Affiliate Shows - 2 to 6 weeks lead-time
3) Daily & Weekly Newspapers - 3 to 8 weeks lead-time
4) Magazines & Network TV Shows - 1 to 6 months lead-time

The potential placement is also directly dependent upon how quickly and
efficiently your publicist or PR agency can help the media secure the
placement. Media relations is crucial. Your publicist's job is to make the
reporter/editor/producer's job as easy and as effortless as


possible - which
will lead to quicker and more numerous placements for your business.

HOLIDAY PUBLICITY OPPORTUNITIES
If your product/business lends itself to increased holiday sales, the next
several weeks are a perfect time to get a product publicity campaign
launched - given the right media targets. Although many holiday issues have
already been laid out for magazines, many other media outlets are feverishly
seeking information/pitches on innovative stories for the holidays. Some
media outlets even reorganize or beef up staff toward the end of the year to
allow for an increase in stories on products. Have your publicist help you
take advantage of this increased media opportunity.

I have in fact had media outlets respond to our media release literally
minutes after pitching it. Conversely, one media outlet responded to one of
our releases 17 months after a pitch. (I had to ask the reporter what the
YEAR was on the release!) You can definitely increase the odds with some
hard work and effective media relations. That's why timing of your publicity
pitch is so critical. Have your publicist get your pitch to the media, allow
the editorial staff to digest it a bit, and strategically and professionally
"rattle the cage" over the next several weeks to generate as many placements
as possible.

What we are trying to do is plant seeds in media outlets' editorial garden
so they will bear fruit -- in the form of articles/show placements --
continuously over the next several weeks and months. Like the plant that
comes from a seed, publicity placements can also grow roots and lead to
other arterial media placements in other media outlets. Given the right
tending, the publicity seeds you plant over the next few weeks will indeed
germinate and you'll reap a wonderful harvest for your business now and into
the first quarter of next year.

About the Author

Todd F. Brabender
Spread The News Public Relations, Inc.
Generating publicity & media exposure for innovative
products/businesses/websites.
(785) 842-8909
http://www.spreadthenewspr.com
todd@spreadthenewspr.c

 

When You Know How | Network Marketing Works!
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www.network-marketing-works.com
 
Marketing, business - Is Network Marketing Just a Scam?
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com.
www.entrepreneur.com
 
Business Opportunities: MLM, Network Marketing, Work at Home
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more.
www.entrepreneur.com
 
Multi-level marketing - Wikipedia, the free encyclopedia
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ...
en.wikipedia.org
 
List of network marketing companies - Wikipedia, the free encyclopedia
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ...
en.wikipedia.org
 
MLM - Network Marketing Business Journal
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles.
www.mmmonthly.com
 
The Real Problem with Network Marketing and Multi-Level Marketing ...
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ...
entrepreneurs.about.com
 
Network Marketing News ONLINE - Home
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
www.networkmarketingnews.com
 
MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ...
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man.
www.mlmwoman.com
 
Site Build It! - Network Marketing
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM).
networkmarketing.sitesell.com
 
Amazon.com: Your First Year in Network Marketing: Overcome Your ...
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ...
www.amazon.com
 
Home based buisness ideas, MLM and Network Marketing Business ...
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste.
www.mlmforums.com
 
Network Marketing: Home
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ...
www.networkmarketing.com.au
 
Specialists in marketing and creative recruitment both agencies ...
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ...
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Network Marketing Success Now
Tips and resources to help you build a successful network marketing business online...
nmsnow.com
 
MLM Network Marketing Resources by Online MLM .com
Directory of network marketing and direct sales companies.
www.onlinemlm.com
 
MLM Network Marketing training Randy Gage
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ...
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multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ...
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Network Marketing Support Services
Offers resources for the MLM professional.
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