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Change Is Threatening Your Business
Change Is Threatening Your Business Copyright 2003 Bob Leduc You cannot grow a business today by simply repeating what you did successfully in the past ...or even recently. Clever competitors and new technology are producing changes that will...
MLM Downline Training- The 4 Phases to Building a HUGE Network Marketing Team
Network Marketing Success- The 4 Steps to Building a HUGE Network Marketing Organization
Doug Firebaugh
The 4 Phases of Building Your MLM Organization.
You will build your MLM group in Phases.
That is one of the best...
MLM Recruiting- The Right Stuff in Network Marketing and MLM Recruiting
by Doug Firebaugh
MLM and Network Marketing Recruiting.
Many times that word send such a chill down our backs. The reason is, is that Recruiting truly is misused in our industry, and many times lacking the "right stuff" when we engage it....
Pitfalls of Network Marketing
Network marketing sounds great. You network, market products using the Internet and...presto, produce income.
Would that it were this simple. For most, network marketing becomes a money sink. It did for me. I am still counting my losses and...
Your Power Script to Get Web Hosting Clients
Ok, let's start your day as a new ISP. As I have said before, I teach two main ways to build your business. Either banging on doors of local businesses or calling local businesses on the phone. We will talk about networking with non-business...
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Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal aspect. It’s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be.
If you’re mailing to 100,000 people, putting your prospect’s name on your letter is about as personal you can get. But there are times when you can – and should – send out highly personal letters to individual prospects.
Say you sell gardening supplies, and driving to work one day you notice a home with a lovely garden, but dying roses. You find out who the owner is and send her a letter complimenting her on her wonderful garden, along with tips on rose care. Or, you meet a prospect at a business networking function. You get back to the office and send out a letter referencing your conversation and outlining what your business can do for his.
But unlike direct mail, you don’t ask for a response.
Instead, tell the recipient that you’ll be calling in about a week to talk about how you can help them. Then follow up with that phone call.
Now, instead of a mass mailing, you have a personal contact and the beginnings of a relationship. This kind of letter will have double or even triple the response rate of a typical mass mailing. Sure, it’s more time consuming, but that fact is what makes it work so well.
So what are you waiting for? Get personal!
About the Author
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.
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