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ARTICLE WRITING AND PROMOTION... YOUR FAST TRACK TO INCREASED WEB TRAFFIC...
© 2004-05 Thom Reece All Rights Reserved Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable...
Dexter Yager, Amway's Network Marketing Genius
Everybody likes to read success stories. Especially stories about a person who rose from a virtual nobody, having no skills and little going for them, to become a giant in the network marketing industry.
A lot of folks have the dream of starting...
How to Get Lexus Results at Chevy Prices from your Marketing
The good and bad of marketing is that price and results are not necessarily connected. You can pay the same price for poor results as you would for great results. The difference is largely based on what you put into your marketing before you...
Tell Vision releases Seo Vision, Pay Per Lead SEO
“Making Every Click Count” with Tell Vision Networks As the Internet continues to grow and more and more people jump on board, the online advertising medium continues to grow ever more important for businesses of all types and sizes. Expensive ads...
The Marketing Recipe: Money, Marketing and Me – 3 Keys For Success
You have a great product or service… Now, how should you market it?
You have to make others know about what you have to offer. There is no good in having a great idea if you don’t know how to sell it, right?
Your motivation is financial...
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GoDaddy’s Super Bowl Commercial Success
Many industry people questioned GoDaddy’s decision to pay the large amount for a Super Bowl commercial. But 7 months later it seems to haven provided a large boom for the company and is still being talked about. GoDaddy leads all registrars this your in domain name signups and just this week I read 3 website promotion articles that referenced the commercial.
GoDaddy made a calculated decision to nationally “brand” their name using the Super Bowl commercial. They also decided to make their commercial “news” by making it a racy play off of last year’s Janet Jackson fiasco using the Senate Hearings theme. This made the commercial more then just a commercial. It made it News. I read about the commercial in Time magazine 2 weeks before the Super Bowl even aired it. Using this clever trick GoDaddy was able to make the most of their airtime by receiving press before and after the commercial. This extra press only further “branded” their name with consumers.
Paying a large amount for one 30 second commercial can be a large gamble for any company, especially one trying to mark their image on the minds of consumers. But to make the commercial newsworthy practically guarantees your money’s worth and continues to create talk 6 months later. The next key to its lasting “brand” power will be weather it is compared next year to the new crop of
commercials.
A lot of Registrars and Hosting companies spend their budget online looking closely at costs/signup and other hard measures to see if they are getting their money’s worth. They often overlook the value and power of “branding” their name and how lasting that form of marketing can be. As most commodity products found out a long time ago, “branding” is the key to longevity. As the web hosting industry moves to this sort of market it will be interesting to see how the well branded companies do against less well known counterparts no matter what their online budget may be.
I think there are lessons in GoDaddy’s Super Bowl marketing that we can all learn from. First, “branding” is a very powerful and last lasting tool. This is evident by their jump to the leading Registrar position and maintaining it half a year later. Secondly, instead of just making an advertising campaign, make the advertising campaign news on its own. This will deliver a lot of other press and air time to the original campaign.
About the Author
About the Author: Rodney Ringler is President of Advantage1 Web Services, Inc., which owns a network of Web Hosting Informational Websites including HostChart.com, ResellerConnection.com, FoundHost.com, ResellerForums.com, and HostingKnowledge.net. Rodney has over 15 years industry experience from programming to internet marketing.
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Offers resources for the MLM professional. |
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