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Boost Your Business and Personal Success by Creating Your Own Luck
Jason Zweig wrote a great little article in Money Magazine called "R+U Lucky? Some Guys Do Have All The Luck. Here's How to Join Them" (Money, August 2003 pp85). In it he describes the patterns that "lucky" people follow and how to increase your...
MARKETING THE REAL YOU
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or...
MLM Training- The 3 Focuses Of Working Network Marketing
There are three focuses you can have on working this great Network Marketing business, and each one will bring you success, but only one will truly create momentum. Momentum is everything in network marketing, especially in the beginning. And in...
Network Marketing Training- An MLM Successfire Starts With A Single Spark
You don't have to have a lot of people to start succeeding in your Network Marketing business. YOU just have to be totally, radically, absolutely SPARKED UP! This is simply catching FIRE from a conversation with a prospect and spreading the...
Why 95% Of Articles Are Useless For SEO Marketing
Many webmasters submit articles about their respective niches to gain incoming links from other webmasters in their niche or a related subject matter, but 95% of them are doing it WRONG! When you are writing an article for your niche to be used by...
 
GoDaddy’s Super Bowl Commercial Success

Many industry people questioned GoDaddy’s decision to pay the large amount for a Super Bowl commercial. But 7 months later it seems to haven provided a large boom for the company and is still being talked about. GoDaddy leads all registrars this your in domain name signups and just this week I read 3 website promotion articles that referenced the commercial.

GoDaddy made a calculated decision to nationally “brand” their name using the Super Bowl commercial. They also decided to make their commercial “news” by making it a racy play off of last year’s Janet Jackson fiasco using the Senate Hearings theme. This made the commercial more then just a commercial. It made it News. I read about the commercial in Time magazine 2 weeks before the Super Bowl even aired it. Using this clever trick GoDaddy was able to make the most of their airtime by receiving press before and after the commercial. This extra press only further “branded” their name with consumers.

Paying a large amount for one 30 second commercial can be a large gamble for any company, especially one trying to mark their image on the minds of consumers. But to make the commercial newsworthy practically guarantees your money’s worth and continues to create talk 6 months later. The next key to its lasting “brand” power will be weather it is compared next year to the new crop of


commercials.

A lot of Registrars and Hosting companies spend their budget online looking closely at costs/signup and other hard measures to see if they are getting their money’s worth. They often overlook the value and power of “branding” their name and how lasting that form of marketing can be. As most commodity products found out a long time ago, “branding” is the key to longevity. As the web hosting industry moves to this sort of market it will be interesting to see how the well branded companies do against less well known counterparts no matter what their online budget may be.

I think there are lessons in GoDaddy’s Super Bowl marketing that we can all learn from. First, “branding” is a very powerful and last lasting tool. This is evident by their jump to the leading Registrar position and maintaining it half a year later. Secondly, instead of just making an advertising campaign, make the advertising campaign news on its own. This will deliver a lot of other press and air time to the original campaign.

About the Author

About the Author: Rodney Ringler is President of Advantage1 Web Services, Inc., which owns a network of Web Hosting Informational Websites including HostChart.com, ResellerConnection.com, FoundHost.com, ResellerForums.com, and HostingKnowledge.net. Rodney has over 15 years industry experience from programming to internet marketing.

 

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MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man.
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