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How To Use the Multiplier Effect in Web Marketing

One of the most exciting things about doing business
online is the Multiplier Effect. It's the principal
factor behind some of the fortunes that have been made
on the Internet.

How does it work?

The Multiplier Effect occurs when your marketing
technique either:

A) replicates itself over and over again, or
B) feeds into other marketing techniques

A classic example of the first kind of Multiplier
Effect is the Free E-Book.

Ten people download your Free E-book and offer it from
their websites. Those ten people each get downloads
and it's now being offered on 100 websites, and so on.

The second type of Multiplier Effect occurs when one
marketing technique results in benefits from another
marketing technique.

A good example of this is Link Exchange.

Let's say you get links on 100 different websites.
When the Search Engines spider those websites, they
find your link. Your 'link popularity' then increases
and as a result, your ranking in the Search Engines
goes up.

This kind of Multiplier Effect often results in a
'feedback loop'.

Because your website now ranks higher in the Search
Engines, more people want to exchange links with you.
You now have links on 300 different websites. This in
turn gives you an even higher ranking in the Search
Engines, and so on.

Some marketing techniques have no Multiplier Effect.
For example, posting to FFA sites - after only a few
hours your ad drops off the FFA site and you have to
start again.

One of the most powerful Multiplier Effects I know of
occurs when you write Ezine Articles.

The main purpose in writing Ezine Articles is to get
them published in Ezines. And that on its own will
bring you a lot of highly targeted traffic. But the
benefits don't stop there.

When your Articles are posted on other people's
websites you get free links (from your Resource Box)
back to your website - more traffic. This increases
your link popularity and so your ranking in the Search
Engines goes up - more traffic. Eventually you'll find
your Articles appearing in Free E-Books - even more
traffic.

As you can see, this kind of Multiplier Effect rapidly
builds up its own momentum - after a certain point
it's virtually unstoppable.

Here are 2 ways you could start using the Multiplier
Effect:

1) Launch a Free E-Book

Start collecting Ezine Articles on a particular topic.
The topic could be 'Search Engine Positioning',
'Website Design', 'Affiliate Programs', 'Ad Writing',
'Choosing a Web Host', or it could be on 'Parenting',
'Gardening' etc.

When you have about 25 good Articles on your chosen
topic, contact the Authors and ask their permission to
include their Articles in your Free E-Book (with the
Author's Resource Box).

Make sure your free


E-Book has plenty of links back to
your website.

The secret to making this technique work is to ensure
that your Free E-Book is closely related to the theme
of your website. For example, if you market 'Search
Engine Submission' tools from your website, an
excellent topic for your Free E-Book would be 'Search
Engine Positioning'.

Here's a tip that will help you find out exactly how
much traffic you're getting from your Free E-Book.

Make a copy of your index page and re-name it
something else, such as:
http://www.yourdomain.com/free-ebook.html

In your Free E-Book, instead of linking to your home
page (index.html), link to the duplicate home page
(free-ebook.html). This way, you'll be able to check
in your webstats exactly how many visitors are coming
to your website from your Free E-Book.

Include a short note on the index page of your Free
E-Book telling people that they are welcome to give
away your E-Book from their website.

Then submit your Free E-Book to these directories:

http://www.zdnet.com
http://www.upload.com
http://www.ebooksnbytes.com
http://ebooks.searchking.com
http://www.free-ebooks.net/
http://www.reportsearch.com/
http://www.ebookdirectory.com/
http://www.ldpublishing.com/index1.html

2) Write Ezine Articles

Whatever you do on the Web, you must have picked up
dozens of tips along the way - tips that would be very
useful to other people who are just starting out.

Turn those tips into a series of articles, give them
catchy titles and submit them to these 'article
announcement lists' (you'll have to subscribe first):

mailto:article_announce-subscribe@egroups.com
mailto:aabusiness-subscribe@egroups.com
mailto:aageneral-subscribe@egroups.com
mailto:aainet-subscribe@egroups.com
mailto:Free-Content-subscribe@egroups.com
mailto:articles_archives-subscribe@egroups.com
mailto:PublishInYours-subscribe@egroups.com
mailto:publisher_network-subscribe@egroups.com
mailto:ArticlePublish-subscribe@yahoogroups.com
mailto:subportal-subscribe@egroups.com

Then put your articles on autoresponder and submit
them to these 'online article archives':

http://www.ezinearticles.com/add_url.html
http://www.ideamarketers.com/
http://www.mega-success.com/articles/submit.shtml
http://cyberprosper.com/submit.shtml
http://www.womans-net.com
http://www.connectionteam.com/submit.html
http://www.netterweb.com/articles/
http://article_depot.50megs.com/
http://www.ezadsuccess.com/articles/submit.shtml

Think of your Articles and Free E-Books as seeds -
scatter them around, then watch them bear fruit and
multiply.

About the Author

Michael Southon is the
author of the popular new E-Book, 'Ezine Writer!'
Discover the #1 Secret of Ezine Marketing - More
Traffic, More Sales: http://www.ezine-writer.com/

 

When You Know How | Network Marketing Works!
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you.
www.network-marketing-works.com
 
Marketing, business - Is Network Marketing Just a Scam?
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com.
www.entrepreneur.com
 
Business Opportunities: MLM, Network Marketing, Work at Home
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more.
www.entrepreneur.com
 
Multi-level marketing - Wikipedia, the free encyclopedia
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ...
en.wikipedia.org
 
List of network marketing companies - Wikipedia, the free encyclopedia
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ...
en.wikipedia.org
 
MLM - Network Marketing Business Journal
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles.
www.mmmonthly.com
 
The Real Problem with Network Marketing and Multi-Level Marketing ...
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ...
entrepreneurs.about.com
 
Network Marketing News ONLINE - Home
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
www.networkmarketingnews.com
 
MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ...
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man.
www.mlmwoman.com
 
Site Build It! - Network Marketing
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM).
networkmarketing.sitesell.com
 
Amazon.com: Your First Year in Network Marketing: Overcome Your ...
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ...
www.amazon.com
 
Home based buisness ideas, MLM and Network Marketing Business ...
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste.
www.mlmforums.com
 
Network Marketing: Home
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ...
www.networkmarketing.com.au
 
Specialists in marketing and creative recruitment both agencies ...
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ...
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Network Marketing Success Now
Tips and resources to help you build a successful network marketing business online...
nmsnow.com
 
MLM Network Marketing Resources by Online MLM .com
Directory of network marketing and direct sales companies.
www.onlinemlm.com
 
MLM Network Marketing training Randy Gage
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ...
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multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ...
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Network Marketing as the basis of a home based business.
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Offers resources for the MLM professional.
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