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Informative Articles

How did you hear about us?
One of the best things you can do for your business is to ask new customers how they found out about you. But when you do this, don’t expect to get accurate information. I know this sounds strange, but it makes sense, I promise. If you make...
My Ads Don't Work, So I don't Do Them Any More
Does that make sense? Yet, that is what I hear from a lot of prospective clients. What that is saying is, "My Marketing Doesn't Work So I'll Never Do That Again!" (I've actually heard that statement). Most small businesses don't understand how...
Network Marketing Success- Working The MLM Millionaire Numbers
Millionaire. Has a nice ring to it, doesn't it? We interviewed a lot of them for this Network Marketing research project, and found some interesting stats on how they perceive, and work "the numbers" in MLM. Most people have a fantasy about...
Network Marketing Training- The Single Biggest Mistake Made In MLM Today
So...you have joined a Network marketing Company, and you are truly excited. Or maybe you have been in for a while, and are looking for greater things to happen in your MLM business. This is normal, as you always want to create a Success Structure...
Niche Marketing : The Affiliate Angle
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Importance of Marketing Offline

Importance of Marketing Offline
by Kara Kelso
http://www.momsmarketonline.com

The internet is a wonderful source of information and millions of people that could be your customer. Although we need to keep in mind that there are millions of others just like you fighting for that business. This is why it's important to tap into the offline world - people that you would never meet online. Starting with your local community, let's talk about a few things that you could do to market offline.

~ Events - (craft shows, bizaars, fairs, etc)
The online world dies down durring the summer, so this is a perfect time of year to improve your offline marketing. Check with local offices (Chamber of Commerce, City Hall) and also your local mall.

~ Drawings and contests
These can be done at local restaurants or other small businesses. Perfect for smaller towns with only a few businesses. Talk to the owners about setting up a box for a drawing for free products that you offer, donating a free lunch/gift certificate at that particular business, or both.

~ Advertising with your car
You shouldn't expect a whole lot of business from doing this, but the main purpose


should be to get your name out. It takes several times of someone seeing the name of your business before they buy, so the more you can get it seen the better!

~ Networking in your community/getting involved
Join the PTA, Chamber of Commerce, charity groups, etc. Attend town meetings and be aware of the people and events in your community.

~ Catalog shows
Offer hostess benefits for those doing catalog shows for you. Ask current customers if they would like to earn their favorite products for free.

~ New Mom Packs/Welcome Wagon - Again check with the local offices and groups

Now for the challenge - choose one idea that you have never done before, and start making plans. Aim to at least have your plans done within a month. You can check your progress with groups taking the challenge at the WAH Career Fair - http://www.wahcareerfair.com

Good luck!


About the Author

About the author: Kara Kelso is a work at home mom of two, and the co-owner of MHMM Ezine, which is an informational newsletter just for moms in business. Recieve business tips, parenting tips, and more when you subscribe at:
http://www.momsezine.com/mhmm.html


 

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