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Getting the Word Out...Offline
You've taken your business to the Internet, developed a web site that SELLS and you've automated your sales process. So, where is all of the traffic? How come your hit counter isn't going through the roof, and where are the sales? Now, it's time to...
How To Maximize Your Profits With Forums
Forums are one of the most effective free internet marketing strategies, if done correctly. Many people participate in online forums for different reasons. Especially in internet marketing forums, they use it for getting advice and answers to their...
Is There A Short Circuit In Your Networking?
Are You Really Networking?
By Trina L.C. Schiller
Network marketing is all about communication, and building relationships. Is that what you are really doing? How many people do you communicate with personally? I don't mean with...
The Importance of Networking
Those of you who know me will also know that I’m addicted to conferences. For me, the eye-opener was the second edition of the European Shareware Conference. I went there just to see what it was like, not knowing anyone. I am very shy in nature,...
The Marketing Recipe: Money, Marketing and Me – 3 Keys For Success
You have a great product or service… Now, how should you market it?
You have to make others know about what you have to offer. There is no good in having a great idea if you don’t know how to sell it, right?
Your motivation is financial...
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Internet Marketing Strategy:The Advertising Co-op
The advertising co-op is an Internet marketing strategy that should bring sustained financial success.
Benefits from a well run advertising co-op include:
(1)Responsive highly targeted advertising
(2)Low cost
How An Advertising Co-op Works
Members of the same program pool their money to pay for advertising. Typically, a co-op group will consist of 3-12 members.
The best advertising buy is often a solo ad or top sponsor ad in an ezine. Let's say for example that a top sponsor ad in an ezine costs $120 (US). If 10 members participate in the co-op, the cost per individual is only $12 (US).
Suddenly, highly targeted advertising is within reach of everybody. The members should be advertising a program where each member has his/her own individual referral URL.
To organize the co-op you'll need:
(1)an URL (website) rotator
(2)ad trackers
For a comprehensive list of FREE URL rotators visit:
http://100FreeWorkAtHomeTools.com/freeurlrotators.html
For a comprehensive list of FREE ad trackers visit:
http://100FreeWorkAtHomeTools.com/freeadtrackers.html
When the ezine ad is run, the ad will contain the URL of a rotator. Inserted in the rotator will be the referral URLS of the co-op members. As ezine readers click on the URL in the ad, the referring website URLS come up in rotation for the co-op members.
To insure the integrity of the co-op each member should convert their referral URL to an ad tracking URL and submit this second URL to the co-op organizer.
Each time the ad tracker URL is clicked a hit will be recorded by the ad tracking program. All co-op members can be assured that the ad responses are distributed
evenly since they can compare number of hits with other co-op members.
It is an advertising axiom that TARGETED ADVERTISING brings the best results. By TARGETED I mean you are advertising directly to a group that has demonstrated an interest in essentially the area you are promoting.
Such as advertising a search engine submission service in an ezine devoted to website promotion.
With over 300,00 online ezines in existence finding an ezine that covers your target market should be easy.
To find appropriate ezines for advertising this is one of the best ezine directories available:
http://www.topezineads.com/demo.html
Final thoughts:
(1)Do not advertise in any ezine you have not subscribed to.
You want to make sure the ezine offers QUALITY information and is being read by its subscribers.
(2)Distribute a list of co-op participants with name and email address to all co-op members.
(3)For network marketers the advertising co-op is the perfect promotional choice.
(4)If you are a member of a free-to-join multi level advertising program, where you can contact downline members, organizing a co-op can have long term benefits for a very modest cost.
Even though you are doing paid advertising for a program that does not give an immediate cash reward to co-op members via 'sales', THE LIFETIME BENEFITS FROM INCREASING YOUR ADVERTISING FIREPOWER CAN BE DRAMATIC!
About the Author
Subscribe to The TAX TORPEDO Newsletter, edited by Robert A. Kearse, for a powerful diet of Internet Marketing Strategy, plus FREE resources for your work at home business, plus, very valuable FREE bonuses to new subscribers: http://100FreeWorkAtHomeTools.com/freenewsletter.html
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