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Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively: 1) Have a sales representative...
LESSONS TO LEARN FROM MULTI-LEVEL MARKETING
Most people have thought, at one time or another, about starting their own business, and the advent of e-commerce has made it easier than ever before to turn these dreams into reality. Many people, however, are skeptical when they hear terms like...
Marketing or Selling -- Which is more important?
A question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated. And I know it's important to stay visible, so I do...
Marketing Your Therapy - Give to Get
There are hundreds if not thousands of ways of marketing your
therapy or coaching skills. Some cost just pennies and others
require a bigger investment and are maybe more of a risk. The
risk being that you won't regain your investment. There are...
Tell Vision releases Seo Vision, Pay Per Lead SEO
“Making Every Click Count” with Tell Vision Networks As the Internet continues to grow and more and more people jump on board, the online advertising medium continues to grow ever more important for businesses of all types and sizes. Expensive ads...
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Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a compelling marketing message that showcases your unique selling proposition. Unfortunately, your competitors are reading the same playbook and are implementing the same marketing strategies. The net result is that a potential customer found your web site, but also found the sites of your most savvy competitors. How can you get a marketing edge in this situation?
Distinguishing your business from the competition is essential for growing your customer base. Here are three techniques that will give your business crucial marketing sparkle:
Distinguish your web site. Many entrepreneurs get a web site template and content from their parent company and use it as-is, without modifying anything at all. Since all of the representatives get exactly the same site template from the parent company, how are you different from all of the other representatives? There is nothing wrong with either the template or the content, and it is perfectly acceptable to use a cookie-cutter web site for selling to your existing customer base. However, to attract new customers, you must distinguish your business. Provide superior customer service. Your customers might not be ready to buy the first time they visit your web site, but they are likely to have questions or concerns about your products or services. Make time to reply to their questions within 24 hours so that you can showcase your customer service. If you are not paying attention to them when they are potential customers, how much attention will they get once they are actual customers? Note that you must provide excellent post-sale customer service as well — stellar pre-sale service that becomes non-existent
after the payment has been processed is a great way to lose the customer you just acquired. Customer retention should be the cornerstone of your business strategy — acquiring a new customer is an order of magnitude more expensive that retaining an existing customer. Have a clear and simple message. How many times have you met someone during a networking event, heard their 2 minute speech about their business, and still had no idea about what they were promoting? Worse yet, how many times have you visited a web site and had absolutely no idea what the web site was promoting? Do you know how to "leverage synergy of client-centered intellectual capital to achieve strategic dominance in the interactive state-space"? Neither do we. Make sure your web site states clearly what you offer and how to order your products. (We recently spent several minutes on a site wondering where the "buy" button was). If you offer a wide variety of products or services, list a few of the most popular ones on top-level pages, and link to additional items. It is better to tell your customers about two products and have them remember what they were than to tell them about 2,378 products and have them remember none. Distinguishing your business from the competition is essential when you are marketing to potential clients. It will mean the difference between closing a sale and losing that sale to a competitor.
About the Author
Avocado Consulting, Inc offers a complete range of innovative consulting services that enable businesses to leverage the full power of the Internet. We help your business thrive by providing superior online marketing services, user-friendly web design, and innovative technical consulting. Copyright © Avocado Consulting, Inc. All Rights Reserved.
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