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Advertising and Community Relations -- Get the Best of Both Worlds
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The 2 Secret Questions Every Prospect Always Has
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Large or Small Businesses Profit Through Ad Tracking
------------------------------------------------------------ Large or Small Businesses Profit Through Ad Tracking By Jeffrey Jordan, Copyright 2002 ------------------------------------------------------------
What do Sprint and Net Marketing Results have in common?
Hum...one is a Fortune 500 company the other is a small company (under $100 million). One is in the telecommunications business the other is in the information and services business. There might be some overlap there...but not the answer I was looking for.
Give-up?
There is something that we both do unfailingly and with a passion...
We both Track and Test ALL of our advertising. Both online and traditional media, creative, response rates, clickthrough rates, conversion rates, ROI, campaign costs, sales, etc. For some of you this is no surprise, for others it may be a shock.
Why?
1) It is the ONLY WAY you will maximize your profits! 2) It is the ONLY WAY you will maximize your profits! 3) Put another way, if you don't you will just LOSE MONEY!
Worst yet its like throwing money into a swirling wind and then trying to find it. Some went north, some went south, but you don't know how much or which direction you should go get get the most back. You just run in circles.
Everyday I find out new approaches regarding what works and what doesn't, how to make advertising better and what makes it worse. Tracking Ads and applying the insights makes and saves me $1,000's every single month.
For example, I have never been a big fan of FFA and Classified Postings. But I decided to give World Submitter a try (posting by hand would be too time consuming) to automate the postings to the FFA, Classifieds and Search sites.
Well to my amazement I get between 1,500 and 1,700 visitors a month, 110 - 150 newsletter subscribers and 1 - 4 orders. What does this mean? Well, depending on the product I will make between $9 to $99 per order, subscribers would cost about $0.15 each through a registration service and the visitors would be about $0.005 per clickthrough.
So for $19.95/month I get:
Min Max Sales..........$9.00 $496.00 Visitors.......$7.50 $ 8.50 Subscribers...$16.50 $ 22.50 -------- --------- Total.........$33.00 $527.00
*-----------------HOT TIP------------------* You can use the Free Version
of World Submitter to see how it works for you. Go to http://www.netmarketingresults.com/ws/ Remember to track your ads! *-----------------HOT TIP------------------*
I have a front-end profit of between $10.05 and $506.95 per month with just this one technique and more will come on the backend. If I didn't track the ads, I would have never known that this would be a profitable strategy. And this is just one method!
Ad Tracking enable you to test your sales and ad copy, banners or almost anything that you are expecting a response. Then improve it to gain greater results.
You can also integrate adtracking with direct mail. When you print your direct mail piece use your adtracking URL to direct your prospects to your website and you will automatically track their response.
Here are a few places that you can use Ad Tracking:
* Article Submissions * Search Engines * Email newsletters * Opt-in email ads * Pay-per-click ads * Classifieds * Bulletin boards * Email signature files * Message boards * Reseller programs * Autoresponders * FFA links pages, * Newsgroup postings * Pop-up advertising * Network marketing, * Joint ventures * Reciprocal links * eBook marketing, * Banner ads * Affiliate programs, Press releases, * Giveaway contests * Shareware downloads * Viral marketing * Direct mail
As you can see, there are many opportunities whether you are large or small to improve your profits through tracking. Don't wait to put more money in your pocket!
About the Author
Jeffrey Jordan, President of Net Marketing Results. He has 20 years experience enhancing profits for Fortune 500 mid and small businesses. Subscribe free to Net Marketing Results Newsletter at http://netmarketingresults.com/signup2.htm Contact Jeff at mailto:jdj@netmarketingresults.com http://www.netmarketingresults.com http://www.instantprofitpower.com
About the Author
About the Author
Jeffrey Jordan, President of Net Marketing Results. He has 20 years experience enhancing profits for Fortune 500 mid and small businesses. Subscribe free to Net Marketing Results Newsletter at http://netmarketingresults.com/signup2.htm Contact Jeff at mailto:jdj@netmarketingresults.com http://www.netmarketingresults.com http://www.instantprofitpower.com
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Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
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Directory of network marketing and direct sales companies. |
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Network Marketing Support Services |
Offers resources for the MLM professional. |
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