|
|
|
How To Profit From Private Label Articles
Free content is great. I love how easy is to enrich a website in minutes republishing free articles written by real expert authors. Furthermore they give me the invaluable ability to profit from niches I really don't know nothing about.
Lately I...
Marketing To Hispanics/latinos
A powerful consumer market with annual spending power exceeding $350 billion, Hispanics—or should that be Latinos?—have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once...
MLM Success Training- Network Marketing Secrets to Recruiting Small Business Owners
by Doug Firebaugh
Many Network Marketing distributors overlook for some reason the small business owner and professional. They don't attempt to talk to them about their products and business as many they believe they simply would not be...
THE ULTIMATE SALES ORGANIZATION
If you want a great sales organization to emulate, you only have to look as far as your local church. Consider these points: PRODUCT OR SERVICE: What does a church have to offer, but faith? They sell faith to millions of members nationwide. This is...
Vertical Portals: The Hottest New Trend on the Net?
The Internet continues it's explosive growth in all directions, so you would think that identifying a hot opportunity would be a simple matter. The reality, however, is that most netrepreneurs still struggle to make a living on the Net, while a...
|
|
| |
|
|
|
|
|
|
Offline Promotion Matters Too
With all the talk of the importance of search engine positioning,
online directories, keyword metatags and publishing your own
ezine, you might be forgiven for thinking that the online world is
the only one that matters when it comes to promoting your online
business. Only occasionally will you see something like "and
don't forget about offline promotion too".
Why do I need to engage in offline promotion when I'm promoting
an online business? The reason is simple. The concept of a
paperless office is all very well, but your potential customers live
in an offline world. To get their attention, you need to reach them
where they live. Here's how:
STATIONERY
Every item of stationery that leaves your office is an opportunity
to promote your website. Make sure your website address (URL)
appears on every single piece of stationery including:
=> business cards
=> letterheads
=> envelopes
=> address labels
=> fax cover sheets
=> checks
=> invoices
=> receipts, and
=> reorder forms.
PROMOTIONAL ITEMS
Tangible promotional items that people see or use every day are
a great way of keeping your name in front of your customers and
prospective customers. Make sure your URL appears prominently
and it will be a constant reminder to visit your website.
Promotional items that lend themselves well to this concept
include:
=> coffee mugs
=> paper weights
=> pens
=> t-shirts
=> calendars
=> key chains
=> magnets
=> bumper stickers, and
=> car license plate frames.
PRINTED MATERIALS
Printed materials are a great way to generate (especially) repeat
business when included with product orders. After all, your
existing customers are already predisposed to deal with you so
make sure you take the opportunity to promote your entire line
of products and/or services to give them a reason to return. Here's
a few ways:
=> Coupons
Coupons are great to use as incentives for future purchases.
Offer a range of coupons including percentage off orders (for
example, "10% off your next order of $20 or more"), free shipping
or free items (for example, "buy one, get one free" type offers).
Coupons can also be used to generate new business by making
them freely available around the traps. For example, if your
business is educational software, make arrangements to have a
supply of "30 day free trial" coupons made available at your
local school.
=> Gift Certificates
Gift certificates are good because they allow your customer to
share their discovery of your products and services with friends,
family and colleagues. To be effective, especially in connection
with services, a gift certificate needs to have a tangible dollar
value
to the recipient rather than merely offering to redeem the
certificate
for a particular service. This is because the referral customer
probably has no conception of the dollar value of your service. The
potential customer can, however, readily appreciate the value of a
"$30 toward your purchase of $60 or more" gift certificate.
=> Product Sheets
Product sheets are a way for you to make your existing customer
aware of what *other* products and services you offer in addition
to those they have recently purchased. This need not be any more
elaborate than a one page price list but it can be as extravagant as
a glossy product page replete with photos if your budget permits.
=> Brochures
Brochures are an effective way to create a professional image and
promote your products and services at the same time. Give them
to prospective customers for a quick overview of your business
and to give them a reason to visit your website for more information.
Distribute your brochure whenever you get the chance: carry them
with you wherever you go and hand them out whenever you hand
out your business card. Mail your brochure to current clients to
inform them of additional products and services that they may be
unaware you offer and to prospective clients sourced from rented
mailing lists.
Also, get permission to leave a
small stack of your brochures in
places where potential customers are likely to congregate such as
doctors' and dentists' waiting rooms, local schools etc..
Another good idea is to send your brochure to the editors of your
local and regional newspapers together with a letter advising of
your availability for interview as a local expert in your field.
ADVERTISING
Advertising can be as simple as placing classified ads in your
local newspaper or as grand as purchasing television advertising
slots. Here's a few ideas:
=> Classified Ads
Place small classified ads in your local and city newspapers and
include the URL of your website.
=> Yellow Pages
If you purchase display advertising in the Yellow Pages, be sure
to include your URL.
=> Flyers
One page flyers advertising your product or service and including
your URL can be printed cheaply and left on car windshields or
distributed via letterbox drops in your local area.
=> Local TV Guide
Your local TV guide can be a good place to advertise cheaply if
your product or service is of particular interest to a local
geographic target audience. Again, be sure to include your URL.
=> Radio Advertising
Radio advertising can be an excellent buy for many small
businesses. Call the sales department of several radio stations
that target your demographic. Be sure to ask about rates for
different times of day and package deals.
=> Television Advertising
You're not going to be able to afford the high price advertising
exposure that's offered by the likes of ABC or NBC but you
may be surprised at how affordable advertising on your local
cable channel can be. Contact the sales department of your
cable provider for details. This type of advertising is particularly
effective if your product or services is oriented toward a specific
geographic target market.
=> Direct Mail
Mailing lists of various sizes are available for rent or purchase
for direct mailing your offer to prospective customers.
=> Press Releases
Press releases can act as a form of de facto advertising. Send
your press release to the editors of print periodicals.
NETWORKING
Any local community offers ample opportunity for networking.
Each networking function you attend is an opportunity to
publicize your business and your website. Consider the following:
=> local Chamber of Commerce
=> local industry groups
=> school functions
=> social events
=> charitable organizations
=> community functions, and
=> public speaking.
EVERY CHANCE YOU GET
Last but not least, getting the word out should be a daily habit.
=> Telephone
Every time you answer your business phone be sure to give the
caller your website address so they can find out more information
about you and your business. Make sure your website address
is included in the message recorded on your answering machine.
=> Mail Inserts
Include a small insert promoting your business and your website
in every piece of mail that leaves your home or office.
=> Word of Mouth
Finally, perhaps the most effective and under-appreciated tool of
them all word of mouth. Talk about your business and your
website at every opportunity and encourage your customers,
friends, family and colleagues to do the same. You would be
surprised at just how many businesses out there owe their
success to little more than word of mouth referrals.
Successfully promoting an online business requires a sound
understanding and methodical application of the principles of
online marketing and promotion.
But to focus on online methods to the exclusion of offline does
only half the job. Give due attention to offline methods of
promotion in conjunction with your online promotional efforts to
ensure the widest possible coverage of ALL of your potential
markets.
About the Author
Elena Fawkner is editor of A Home-Based Business Online ... practical
business ideas, opportunities and solutions for the work-from-home
entrepreneur.
http://www.ahbbo.com
|
|
|
|
|
| When You Know How | Network Marketing Works! |
| Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
| www.network-marketing-works.com |
|
| Marketing, business - Is Network Marketing Just a Scam? |
| Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
| www.entrepreneur.com |
|
| Business Opportunities: MLM, Network Marketing, Work at Home |
| Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
| www.entrepreneur.com |
|
| Multi-level marketing - Wikipedia, the free encyclopedia |
| Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
| en.wikipedia.org |
|
| List of network marketing companies - Wikipedia, the free encyclopedia |
| Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ... |
| en.wikipedia.org |
|
| MLM - Network Marketing Business Journal |
| MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles. |
| www.mmmonthly.com |
|
| The Real Problem with Network Marketing and Multi-Level Marketing ... |
| It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ... |
| entrepreneurs.about.com |
|
| Network Marketing News ONLINE - Home |
| Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
| www.networkmarketingnews.com |
|
| MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ... |
| MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
| www.mlmwoman.com |
|
| Site Build It! - Network Marketing |
| Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM). |
| networkmarketing.sitesell.com |
|
| Amazon.com: Your First Year in Network Marketing: Overcome Your ... |
| Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ... |
| www.amazon.com |
|
| Home based buisness ideas, MLM and Network Marketing Business ... |
| Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
| www.mlmforums.com |
|
| Network Marketing: Home |
| Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
| www.networkmarketing.com.au |
|
| Specialists in marketing and creative recruitment both agencies ... |
| One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
| www.networkmarketingjobs.com |
|
| Network Marketing Success Now |
| Tips and resources to help you build a successful network marketing business online... |
| nmsnow.com |
|
| MLM Network Marketing Resources by Online MLM .com |
| Directory of network marketing and direct sales companies. |
| www.onlinemlm.com |
|
| MLM Network Marketing training Randy Gage |
| MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
| www.networkmarketingtimes.com |
|
| multi-level marketing |
| multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ... |
| skepdic.com |
|
| Network Marketing |
| Network Marketing as the basis of a home based business. |
| www.homeworking.com |
|
| Network Marketing Support Services |
| Offers resources for the MLM professional. |
| www.mlmhelp.com |
|
|