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10 Great Webinar Tips
Great webinars generate qualified sales leads. They take planning, practice and consistent follow through. Here are 10 tips that are sure to work for you. 1. Plan, Plan, Plan - Create a webinar plan that includes schedules, potential...
5 FAST Tips To Make More Sales
You’ve got a killer headline…. You’ve lined up benefit after benefit…. But it won’t make you a dime unless you can close the sale and make the reader of your sales letter hand over their cash. And a solid close on your sales letter will do just...
Finding A Safe Marketing Medium
You’re business is surviving the current economic challenges and you've realized a profit. Now you want to invest your new found profits in new marketing ventures to get to the next level. Two words...BE CAREFUL! Be very careful! Many so-called...
MARKETING THE REAL YOU
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or...
Network Marketing Do's and Don'ts
Why did you become a network marketer? Most people immediately respond, “for the money!” However, this is not the real reason. No one subjects them to the hard work of building a business just for little pieces of paper with the faces of dead...
 
Using a USP to Quickly Connect With Prospects

The acronym USP (Unique Selling Proposition) was created by
Rosser Reeves, marketing expert in the 1960's. Over time,
his concept has been used by others, called different names
by different individuals and pretty much has taken on a life
of its own. You might know about this concept, but call it a
Unique Selling Advantage (USA), Competitive Advantage,
Elevator Speech or 30-Second Commercial. Dennis S. Vogel,
Internet author, says, "The biggest words for each of them
is UNIQUE!" One thing that seems to be consistent is that
USPs work best when they're short and get your point across
- fast! During a recent teleclass I attended, held by Jay
Conrad Levinson, author of Guerilla Marketing Handbook,
mentioned creating a 7 word USP.

Have you ever had someone introduce themselves, using their
title, and then you tuned out the rest of their
introduction? Have you ever introduced yourself to someone
and watched an invisible wall come up between the two of
you?

When we tell people "what we are" instead of how our
services can benefit them or "who" we are, walls often pop
up. So how can you get and possibly keep someone's
attention? Learn to introduce your business credentials,
without using your title. Create a few business and personal
USPs.

For example: If you're at a networking meeting, you'll first
shake the other person's hand and then state your name.
Other things you might add to your USP are:

1. What makes the work you do unique as compared to others
in similar careers.
2. Something special about your business and how it can
benefit your new acquaintance.
3. An open ended question such as "tell me about your
business so that I can tell others about you", "how long
have you been in business and/or lived in this area?" etc.
4. State your title somewhere in between what you say, vs.
saying it at the beginning.
5. Say something "daring" like "I'm in the happiness
business, is there an area in your life you'd like to make
happier"
6. If you have something new you're promoting, don't be
afraid to change your USP to include it.

Once you've written what you want to say, ask


your clients
questions about what makes your business stand out, what you
offer that is of the highest quality, etc. Why? You want to
state the benefits of doing business with you from the
clients' perspective, not yours-and I can tell you that what
you see as a benefit of doing business with you may not be
what your clients feel.

Creating a few different business and personal USPs, then
practicing them, can make the difference between connecting
with people and not connecting. So practice your new
introduction on everyone you know until the words feel
comfortable to you... Practice in the mirror... and tell
everyone you know you'd like to borrow them to practice,
too.

Additional information on USPs can be found on the Internet
at:

USP History and The Basics
www.emediaplan.com/admunch/Biographies/Rosser.asp

A Compelling USP Description by Dale Chambers
www.cism.com/featurearticles/compelling_description.htm

If you don’t have a USP (Unique Selling Point), Create One
by Karl Ruegg www.topten.org/public/AP/AP86.html

3 Steps To A USP By Barbara Ling www.riseway.com/usp.html

How to Write an Elevator Speech
www.avnmembers.co.uk/knowledgebase/Business/elevatorspeech.htm

Use Your Unique Selling Proposition To Make The Sale by Jana
M.Kemp www.janakemp.com/article3.htm

Unique Selling Propositions (Some Questions To Consider)
www.virtualtechnocrats.com/selfhelp/businessebook/marketing/usp.html

Explains USA, UPS and all the other word's they're called by
Dennis S. Vogel www.voy.com/31049/17.htm

MARKETING - 12 Unique Selling Propositions
http://www.homebiz.ca/News/Archives/052200.htm#MARKETING%20-%2012%20Unique%2
0Selling

Your USP: Why Should I Hire You? by Kevin Donlin
http://www.careerowl.ca/candidates/resources.htm


About the Author

Maria Marsala is an internationally known coach, author, and speaker. A former Wall
Street trader and manager, she is the author of the ebook
Thinking of Starting a Business... Let's Talk About What's
Next. Subscribe to her free ezine "Helping You and Your
Business Grow" at http://www.coachmaria.com

 

When You Know How | Network Marketing Works!
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you.
www.network-marketing-works.com
 
Marketing, business - Is Network Marketing Just a Scam?
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com.
www.entrepreneur.com
 
Business Opportunities: MLM, Network Marketing, Work at Home
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more.
www.entrepreneur.com
 
Multi-level marketing - Wikipedia, the free encyclopedia
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ...
en.wikipedia.org
 
List of network marketing companies - Wikipedia, the free encyclopedia
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ...
en.wikipedia.org
 
MLM - Network Marketing Business Journal
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles.
www.mmmonthly.com
 
The Real Problem with Network Marketing and Multi-Level Marketing ...
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ...
entrepreneurs.about.com
 
Network Marketing News ONLINE - Home
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
www.networkmarketingnews.com
 
MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ...
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man.
www.mlmwoman.com
 
Site Build It! - Network Marketing
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM).
networkmarketing.sitesell.com
 
Amazon.com: Your First Year in Network Marketing: Overcome Your ...
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ...
www.amazon.com
 
Home based buisness ideas, MLM and Network Marketing Business ...
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste.
www.mlmforums.com
 
Network Marketing: Home
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ...
www.networkmarketing.com.au
 
Specialists in marketing and creative recruitment both agencies ...
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ...
www.networkmarketingjobs.com
 
Network Marketing Success Now
Tips and resources to help you build a successful network marketing business online...
nmsnow.com
 
MLM Network Marketing Resources by Online MLM .com
Directory of network marketing and direct sales companies.
www.onlinemlm.com
 
MLM Network Marketing training Randy Gage
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ...
www.networkmarketingtimes.com
 
multi-level marketing
multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ...
skepdic.com
 
Network Marketing
Network Marketing as the basis of a home based business.
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Network Marketing Support Services
Offers resources for the MLM professional.
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