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Give the folks at Google What they Want
by Rick Hendershot, Marketing Bites Recent developments on the Google front have gotten web marketers and SEO specialists talking even more than usual. What they're talking about is the changing Search Engine Optimization landscape. Some of the...
How To Get Links From Affiliates
As e-commerce proliferates on the Internet, all the web masters are on a run for building their link popularities. They are working in the direction of raising swift gains in the form of increased traffic on their websites and their website ranking....
SMS for the estate agent - Targeted marketing tool, or Legal Minefield?
Imagine having at your disposal a means to immediately inform house buyers that you have just the property they are looking for. Potential buyers have given their details and their preferences - imagine that you can send them this information no...
The Top Ten Rules of Effective Networking
Many of us are discouraged by the networking events that we go to. We feel swamped by people just looking to get money from us, and we rarely feel as though the event was worth our time.
Yet networking should be one of the best ways to bring...
Who Do You Know?
We’ve all heard that networking should be an integral part of our total marketing plan but what is networking? And is it the same for off-line marketing as it is for on-line marketing? The answer to both questions is yes. Many Internet marketers...
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What Most Marketing Gurus Don't Teach You
If you're not getting the results you want from your marketing,
there's a good chance it's because you're missing one key
ingredient. An ingredient that can make the difference between
successful marketing and dreadful marketing.
You're probably doing "tactical" marketing.
So what exactly does that mean? Isn't marketing, marketing?
The answer is, no. There are two kinds of marketing: strategic
marketing and tactical marketing. And, there is a distinct
difference between the two.
It's what most marketing "gurus" don't teach you
As I look around, most of the "marketing gurus" I see are
teaching tactical marketing. It's not that that's bad ... it's
just that it's only part of what you need to succeed.
They're teaching you how to write copy. How to publish an ezine.
How to market your business by writing articles or by issuing
press releases. How to market by teaching teleseminars or doing
speaking engagements. Or even how to network effectively.
Yes, these are all very valid ways to market your business.
So, what's the problem?
Without a well-thought-out marketing strategy behind them, your
chances of finding success with any or all of these marketing
tactics is limited.
So what exactly is strategic marketing?
Just like it sounds, strategic marketing means you have a
strategy behind your marketing. A "game plan" if you will.
It's what you do BEFORE you start marketing
It involves spending some time BEFORE you market to determine
exactly what you want to accomplish and setting some goals
for
your business. It means establishing an objective for every
marketing activity you undertake.
With strategic marketing you take the time to answer some basic
questions about who you are marketing to and what message will
be most effective.
You take the time to really understand the people you are
marketing to and how your product or service solves a problem or
fills a need they have.
You put all these puzzle pieces together to create a strategy
and a plan to grow your business.
Yes, that strategy may involve things like writing effective ad
copy, publishing an ezine, article marketing, writing press
releases, and maybe even doing some speaking or networking.
But here's the real difference ...
You now have a game plan driving your use of these marketing
tactics. You know what you want to achieve. You know who you're
trying to reach. You know where you can find them. And you know
what you must say to persuade them.
And, most importantly, you have a marketing plan that ensures
you'll stick with your marketing consistently enough to actually
move the needle toward your goals.
(C) Copyright 2011 Debbie LaChusa
About the author:
Debbie LaChusa created The
10stepmarketing System to make marketing your own business
as simple as answering 10 questions. Learn more about this
unique, step-by-step system and get a free 10-week Marketing
E-Course when you subscribe to the free, weekly
10stepmarketing Ezine at http://www.10stepmarketing.com
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When You Know How | Network Marketing Works! |
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
www.network-marketing-works.com |
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Marketing, business - Is Network Marketing Just a Scam? |
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
www.entrepreneur.com |
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Business Opportunities: MLM, Network Marketing, Work at Home |
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
www.entrepreneur.com |
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Multi-level marketing - Wikipedia, the free encyclopedia |
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
en.wikipedia.org |
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List of network marketing companies - Wikipedia, the free encyclopedia |
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ... |
en.wikipedia.org |
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MLM - Network Marketing Business Journal |
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles. |
www.mmmonthly.com |
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The Real Problem with Network Marketing and Multi-Level Marketing ... |
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ... |
entrepreneurs.about.com |
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Network Marketing News ONLINE - Home |
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
www.networkmarketingnews.com |
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MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ... |
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
www.mlmwoman.com |
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Site Build It! - Network Marketing |
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM). |
networkmarketing.sitesell.com |
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Amazon.com: Your First Year in Network Marketing: Overcome Your ... |
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ... |
www.amazon.com |
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Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
www.mlmforums.com |
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Network Marketing: Home |
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
www.networkmarketing.com.au |
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Specialists in marketing and creative recruitment both agencies ... |
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
www.networkmarketingjobs.com |
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Network Marketing Success Now |
Tips and resources to help you build a successful network marketing business online... |
nmsnow.com |
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MLM Network Marketing Resources by Online MLM .com |
Directory of network marketing and direct sales companies. |
www.onlinemlm.com |
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MLM Network Marketing training Randy Gage |
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
www.networkmarketingtimes.com |
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multi-level marketing |
multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ... |
skepdic.com |
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Network Marketing |
Network Marketing as the basis of a home based business. |
www.homeworking.com |
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Network Marketing Support Services |
Offers resources for the MLM professional. |
www.mlmhelp.com |
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