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A Graphic Designer's Top Ten Resolutions for 2005
When we were still kids, we always looked forward to the New Year’s Day to prepare our resolutions. Others really use these resolutions to guide them all throughout the year. But I didn’t have that love for resolution-making. I know that I’ll not be...
Blogs, I Wanna Have My Blogs
Blogs, I Wanna Have My Blogs
by: William R. Nabaza of http://www.Nabaza.com
Blogs are abbreviated word for web logs in which you get to post on a daily, weekly or monthly basis everything (it's up to you) you have done online with as much or as...
Life in Cyberspace
Two disparaging claims often made about the online world are that it is inhibited with nerds who don't have a life and that 30 years old woman you met and liked is actually a 13 year old boy. Both have a basis in fact. Some pioneering message-board...
Remove Rogue Desktop Icons Created By Spyware
If you have used a Windows machine for a while, whether it's Windows XP, Windows 2000, or Windows 98, you're sure to have noticed desktop icons appearing from out of nowhere. How can icons mysteriously emerge on your Windows desktop? 1. When you...
Your Affiliate Business - Peripherals, Software, Computers
I have always been interested in computers, but in the beginning, I would not venture any further than to the software end of learning. However, learning only the software side, and knowing nothing about the hardware side, can open you up to some...
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Article Banks And Google Alerts Harness Your Publishing Power
Content is the currency fueling the Internet. Yet, article banks, repositories for authors to promote their content, are still the Internet’s best-kept secret.
I learned about article banks through a casual chat at a networking event. A few days later, I posted my first article, Five Secrets to Winning Book Proposals. What happened next made me a true believer in the marketing prowess of free content.
My website stats skyrocketed. In one day, I had 933 new visitors, 40 new newsletter subscribers and six client leads. The days and weeks that followed provided more encouraging results.
Previously, my cat Harvey was my only loyal visitor. His motivation for coming to the website was the heat generated from atop the computer’s monitor that displayed my homepage—cute—but not a business-building strategy. Articles provide a new level of expertise, consistency and ubiquitous Internet coverage for any business.
From my experience, I found that placing an article in an article bank is like dropping a pebble in a pond. The energy expands the rings of influence. Five Secrets, now published in over 20 e-zines, still produces client leads and the occasional fan letter.
If I can do it, you can, too. Here are several tips for getting started with article banks.
With any marketing activity, you want to measure its effectiveness. Web statistics are important. Contact your host provider about receiving regular traffic reports.
It is also important to track where articles appear. I suggest that your first step is to benchmark where you are today on the Internet by setting a Google Alert for your name or the name of your business. Every time your article is posted to a website by a third-party, Google will send you the link via email. This is a great way to track where your content appears on the Internet.
Step 1: Go to Google. On the search page, select MORE, this is located directly above the search box in the right-hand corner.
Step 2: Under Google services, the first service listed is ALERTS. It is marked by an alarm bell. Click ALERTS.
Step 3: You are now on the WELCOME TO GOOGLE ALERTS page. You can create an alert using the form given on this page. Alternatively, you can click the link MANAGE YOUR ACCOUNT that will allow you to create a free account in order to set multiple alerts.
Step 4: Set-up a Google Alert for your name. Be sure to put your name in quotation marks. (“Melissa Rosati”). Quotation marks instruct Google to only pull references where these two words appear together. Without the quotation marks, I would receive every generic MELISSA listed on the Internet.
Step 5: Select NEWS AND WEB. This command specifies that Google will search the eight billion
pages on the web and will retrieve for you all of the pages where your name appears. You may choose to have Google report to you every day or once each week. Depending on your current web presence, Google will send you your first alert within one to two weeks. As your articles expand on the web, the alerts will come more frequently.
Step 6: Do a search for “article banks.” You’ll find banks that are free as well as sites that charge fees to upload your content into an article bank. Personally, I stick with the free sites and find them to be effective. Once you’ve selected an article bank, you may be able to specify that your article appears in more than one section. For example, Alumbo.com will allow you to choose up to 10 sections.
Every site will have its own submission guidelines. By accepting the submission terms, you agree that e-zines, newsletters or other content sites may reprint your article. Most article banks always state that a third-party must produce the article in its entirety and that your name and copyright notice must appear.
Each article bank expects that your submission will contain five key elements.
Headline: Help the reader solve a problem. People go to article banks to find a quick solution to a problem. Construct your headline as a question or in tip form—Five Secrets to Winning Book Proposals, for example.
Description: Make the article description one compelling sentence that addresses the problem.
Article Body: This is your core message. Remember, net readers need short paragraphs and short sentences. Reading is tough on the screen. Think—short and white space.
Subtitles: Include key words related to your topic. This gives your article more pizzazz with search engines.
Resource Box: By all means, highlight your expertise. Always say something like “To learn more, visit…..” This is how you drive traffic to your website.
Don’t let your cat be your only returning website visitor. When used consistently, article banks give you terrific exposure in a short period of time and will keep working for you for months to come.
c 2005 Melissa A. Rosati. All rights reserved.
About the Author: Melissa A Rosati is the author of The Top 60 Article Banks. She is a co-active coach. Her clients include writers, authors and creative artists. In addition to her international pubilshing experience, she is a professor of publishing at Pace University in New York City. To learn more, please visit her website http://www.melissarosati.com
Source: www.isnare.com
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