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Basic Diagnosis Guidelines For Your PC
Simone is exasperated. She has to work on her university assignment but her PC is not working properly. For example: She would like to open a single Internet Explorer window but a whole series of windows are opening up. Simone is not alone when it...
Cisco Certification: Cabling Cisco Devices
Unshielded Twisted Pair (UTP) is a cable that has four pairs of wires twisted inside it to eliminate electrical interference. UTP cables are connected using RJ-45 connectors that have eight connector pins. The data equipment that is used for...
Cisco Certification: The OSI Model Isn't Just For Exams Anymore!
There's nothing I enjoy more than teaching Cisco technologies, especially CCNA candidates. Whether it's in-person or online, everyone's excited to be there. There's a sense of anticipation in the air, and everyone is ready to work hard, get their...
Join the Internet Shopping Bandwagon
Are you ready to join? The Internet shopping bandwagon, that is.
Shopping online has become increasingly popular over the last
few years, with new and improved safety measures, specialty
shops and giant retailers like Overstock.com; all designed...
Shop, Surf or Send: Wireless Home Networks Deliver the Internet
(ARA) - The Internet is becoming as necessary as electricity and indoor plumbing. As its usefulness grows, so does the need to deliver a fast, reliable Internet connection to PCs and other home appliances.
Whether it’s downloading directions,...
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Strategic Internet Marketing
I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." So the coach in me had to ask a few questions and offer suggestions. "Tell me," I said, "how do you market your web site?" "Market?" she said. "I don't do much marketing. I have a great product, I am an accomplished author and well-known expert. People should be able to find me and buy from my web site."
Many business owners put a web site on the Internet and think that "if you build it, they will come." They, of course, being web customers. You have many potential clients out there, looking for someone with your expertise, looking for your products and services. However, it would be difficult for them to visit your web site and buy from it, if they didn't know it existed.
Help your customers find you - create a good Internet marketing campaign to reach your potential customers and make them aware of benefits of hiring you. Here are three main online marketing areas to get you started:
* Your Expert Web Site - It should be user friendly, make the benefits of hiring you or buying your products crystal clear, and promote you, your services and your products.
Keep adding to your web site content. Write articles of interest to your target market, start a blog, and keep expanding your product line. Fresh content helps you with search engine positioning and keeps your potential customers coming back.
Curious how user friendly your web site is? Ask a potential or current customer to evaluate your web site.
*
Newsletter - It should be highly relevant to your target audience. Publish a newsletter that gives your readers a lot of valuable information, but at the same time leave them hungry for more of your expertise. For example, a professional organizer's newsletter can offer ten tips for getting kids organized for back-to-school, advice which helps the reader while inspiring confidence in the organizer's knowledge and experience.
* Networking - Don't forget about networking. Online networking is becoming increasingly prevalent. You can network through many online networking communities, such as Ryze.com, LinkedIn.com Ecademy.com, and many more. Each one has a different focus, feel, and dynamics. Try several and see which one is the right fit for you. Online networking is an excellent way to connect with your target market.
When you are selling your services online, your web site is the image you project to the world. Often, it is the first thing your potential customers see before they decide to hire you. Newsletters and networking are there to help you build relationships with your potential customers, and help them learn more about you and your business. Strategic Internet marketing is the combination of user friendly web site, newsletter, networking and other online strategies that you use to market your business effectively.
About the author:
About the author: Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newsletter.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com
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| Computer networking - Wikipedia, the free encyclopedia |
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