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10 Effective Ways To Reduce Your Business Costs
10 Effective Ways To Reduce Your Business Costs
by: William R. Nabaza of http://www.Nabaza.com
1. Barter - If you have a business you should be bartering goods and
services with other businesses. You should try to trade for something
before...
Becoming A Truly Valuable CCNA
I've been active in the Cisco Certification track for four years, working my way from the CCNA to the coveted Cisco Certified Internetwork Expert title, and during that time I've conducted job interviews and casual conversations with hundreds of...
Domain Registration For Great Search Engine Ranking
A solid keyword domain name is the key to establish a strong presence and making the resources of the Internet more reachable. With a great name, it's always easy to reach new and existing clients. Therefore, a number of companies are ready to spend...
Email Marketing Lesson: Starbucks, A Sexy Lady, And My Search For The Ezine
The other day I heard someone at a 6:00 am network meeting proclaim - "I have an ezine!"
Still half asleep, and hopped up on my third cup of coffee, my mind raced to try to figure out what he was talking about. I remained silent and sent my best...
Spyware Is Hiding In Your Computer?
Believe it or not, your computer might be infested with spyware, a hidden program (application) that can reveal important information about your computer & internet activities to other individuals and companies. Most of them use the...
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Strategic Internet Marketing
I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." So the coach in me had to ask a few questions and offer suggestions. "Tell me," I said, "how do you market your web site?" "Market?" she said. "I don't do much marketing. I have a great product, I am an accomplished author and well-known expert. People should be able to find me and buy from my web site."
Many business owners put a web site on the Internet and think that "if you build it, they will come." They, of course, being web customers. You have many potential clients out there, looking for someone with your expertise, looking for your products and services. However, it would be difficult for them to visit your web site and buy from it, if they didn't know it existed.
Help your customers find you - create a good Internet marketing campaign to reach your potential customers and make them aware of benefits of hiring you. Here are three main online marketing areas to get you started:
* Your Expert Web Site - It should be user friendly, make the benefits of hiring you or buying your products crystal clear, and promote you, your services and your products.
Keep adding to your web site content. Write articles of interest to your target market, start a blog, and keep expanding your product line. Fresh content helps you with search engine positioning and keeps your potential customers coming back.
Curious how user friendly your web site is? Ask a potential or current customer to evaluate your web site.
*
Newsletter - It should be highly relevant to your target audience. Publish a newsletter that gives your readers a lot of valuable information, but at the same time leave them hungry for more of your expertise. For example, a professional organizer's newsletter can offer ten tips for getting kids organized for back-to-school, advice which helps the reader while inspiring confidence in the organizer's knowledge and experience.
* Networking - Don't forget about networking. Online networking is becoming increasingly prevalent. You can network through many online networking communities, such as Ryze.com, LinkedIn.com Ecademy.com, and many more. Each one has a different focus, feel, and dynamics. Try several and see which one is the right fit for you. Online networking is an excellent way to connect with your target market.
When you are selling your services online, your web site is the image you project to the world. Often, it is the first thing your potential customers see before they decide to hire you. Newsletters and networking are there to help you build relationships with your potential customers, and help them learn more about you and your business. Strategic Internet marketing is the combination of user friendly web site, newsletter, networking and other online strategies that you use to market your business effectively.
About the author:
About the author: Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newsletter.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com
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Computer networking - Wikipedia, the free encyclopedia |
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Networking and Your Job Search: The Riley Guide |
Networking starts long before a job search, and you probably don't even realize you are doing it. ... In Terms of a Job Search, Networking is the way to Go! ... |
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NetworkWorld.com |
Networking news, reviews, opinions and forums from the Leader in Network Knowledge. |
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