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5 Reasons Why You Need a Wireless Network
As far as I'm concerned, wireless networks are one of the best inventions in history -- they really are the best thing since sliced bread. I mean, really, bread is easy enough to cut yourself, but have you ever tried to wire up a network? So, in the...
All about the new SCMAD Certification Exam
Introduction
The mobile market is envisioned as the next technological wave by leading industry experts. With approximately 150 million mobile phones – roughly 3 times the user base as that of desktop computers – it might well be...
Freedom and responsibility on the Internet
As this year draws to a close, it also brings down the curtain
on what we could effectively call the first Internet decade.
While the Internet has been around for much longer than a
decade, in many ways 1995 was the year when many of...
Living Life Loud
Change is good. Just ask the millions of unsigned artists worldwide trying to get their music heard. Since the music industry is changing drastically, unsigned musicians are able to make their music available to listeners. Record labels are...
The Future of Wireless Networking
Wireless is a technology that's cheap, easy and useful right
now, and yet it's a technology that's still very young. Here's a
quick look at what the future could hold for wireless
networking. It will only improve and develop with time.
The...
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Strategic Internet Marketing
I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." So the coach in me had to ask a few questions and offer suggestions. "Tell me," I said, "how do you market your web site?" "Market?" she said. "I don't do much marketing. I have a great product, I am an accomplished author and well-known expert. People should be able to find me and buy from my web site."
Many business owners put a web site on the Internet and think that "if you build it, they will come." They, of course, being web customers. You have many potential clients out there, looking for someone with your expertise, looking for your products and services. However, it would be difficult for them to visit your web site and buy from it, if they didn't know it existed.
Help your customers find you - create a good Internet marketing campaign to reach your potential customers and make them aware of benefits of hiring you. Here are three main online marketing areas to get you started:
* Your Expert Web Site - It should be user friendly, make the benefits of hiring you or buying your products crystal clear, and promote you, your services and your products.
Keep adding to your web site content. Write articles of interest to your target market, start a blog, and keep expanding your product line. Fresh content helps you with search engine positioning and keeps your potential customers coming back.
Curious how user friendly your web site is? Ask a potential or current customer to evaluate your web site.
*
Newsletter - It should be highly relevant to your target audience. Publish a newsletter that gives your readers a lot of valuable information, but at the same time leave them hungry for more of your expertise. For example, a professional organizer's newsletter can offer ten tips for getting kids organized for back-to-school, advice which helps the reader while inspiring confidence in the organizer's knowledge and experience.
* Networking - Don't forget about networking. Online networking is becoming increasingly prevalent. You can network through many online networking communities, such as Ryze.com, LinkedIn.com Ecademy.com, and many more. Each one has a different focus, feel, and dynamics. Try several and see which one is the right fit for you. Online networking is an excellent way to connect with your target market.
When you are selling your services online, your web site is the image you project to the world. Often, it is the first thing your potential customers see before they decide to hire you. Newsletters and networking are there to help you build relationships with your potential customers, and help them learn more about you and your business. Strategic Internet marketing is the combination of user friendly web site, newsletter, networking and other online strategies that you use to market your business effectively.
About the author:
About the author: Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newsletter.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com
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| Networking and Your Job Search: The Riley Guide |
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