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4 Tips For The Successful Businessman
I have a passion for the bald eagle or Haliaeetus Leucuceohalus according to his scientific name. I have this passion as long as I can remember. But it is not a logical passion. I am Dutch and a passion for a bird of prey that is common in The...
Creating Your Own Employment Security
"Well, it's happening. My employer, the County Health and Welfare System, is buying me out. I leave in April, 2002. Seems like a long time from now, but I know it's really just around the corner. So how do I evaluate my skills? And how do I begin a...
How To Give Your Home A Face-Lift: The Sellers' Guide To A Quick Sell
One of the great challenges to selling a home can be showing all of its space, decor and natural light potential. For example, every home has crowded closets and dead space. Sellers should be aware that areas such as these are easy to...
Non-Profit Organizations - What Are They?
Definition of Fund; Assets; and Fund Balance According to the “Financial and Accounting Guide for Not-For-Profit Organizations” written by CPAs Gross, Larkin, Bruttomesso, and McNalley, (fifth edition, pg 25) the definition of a these three terms...
Organizing Your Day
One of the hardest things for most individuals working from home is to stay focused. One of the best ways to stay focused is organization. In addition, being organized will help your time management skills. The two are very much intertwined. ...
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Attract Media Coverage Without Spending Advertising $$
Advertising is expensive. PR is often low cost or free. Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember that less is more. The journalist who encounters a press release from your company every week learn to ignore anything with your name on it.
1. Capitalize on an Anniversary Is your business having a significant anniversary? Tenth year in business? Ten thousandth customer served? Five thousand books sold? Arrange some sort of celebration, draft a press release and contact your local media. You can never tell. You must might coverage from the local newspaper, radio or television station.
2. Donate Something Does your networking group have draws for door prizes? Offer to donate the prize, then give something that's heavily branded with your businesses name and contact information. Similarly, find out if local charities are engaged in fund raising opportunities. Offer one of your products or services as a prize or to be auctioned.
3. Host a Special Event Have a Singles Night, a Kid's Night, or a Senior Citizen's Night. Send a press release to your local media. A supermarket did a smashing business following a well publicized Singles Night complete with dancing in the aisles, games and contests.
4. Sponsor Something Provide sponsorship at a trade show, a convention, a sporting event, or an arts festival. Sponsor a local kid to attend an event in another city. Sponsor a kid's sports team. Offer a scholarship to help a young person attend university. Remember to send the press release.
5. Decorate Creatively Put up a stunning decoration or window display for the Holidays, or for spring, or fall, or in recognition of some particular event in your city. Then invite the media to take a look. The key is to have something unique or original that'll warrant pictures and video taping.
6. Write Articles If you're in business, you're an expert on some topic. Write articles on your area of expertise. Submit them to local or national media, magazines, web sites, trade journals or other pertinent publications. Your article should not be a promotion of your business, but should inform readers about a topic of interest. Accountants might write
articles on tax tips, for example, or florists could write about plant care.
7. Let Them Know You're an Expert When newsworthy stories become available, media often look for a local expert for quotes and comments. Contact your local or national media, and let them know you are available to comment on topics within your area of expertise. Suppose your expertise is ecommerce, for example. Next time your local paper has an ecommerce-related story, they just might contact you for a comment. You (and your business) will get some excellent and cost-free publicity.
8. Get T-shirts and Go Public Decorate t-shirts with your company's logo. Sign up your staff to participate in charity walks and other community events. Ensure that everyone wears the t-shirts.
9. Donate Something to a Local Charity Donate books, used computers, products or services to a school or charity. In one community, local businesses attracted enormous publicity by organizing an event in which they outfitted adolescent youth from low-income families for the spring prom. Participating clothing shops, beauticians, florists, even taxi companies got in on the act and attracted enormous publicity while doing good works.
10. Publicize a New Product, Service or Research Finding Have something new to offer? If it's at all unique in your area, write your press release and send it to media and trade journals. Even if you get mentioned in the gossip column of a trade journal, it's still good publicity!
11. Offer Something Unique Local shops in one community worked together to hold a Men's Night and shortly before the Holidays. Males received assistance in purchasing lingerie, perfumes, jewelry and accessories for the woman in their lives. It was a new concept in the area and a big success. The media loved it.
================================================ How to Write Business Plans, Business Proposals, JV Contracts, Human Resource Package, More! No-cost ebook "Beginners Guide to Ecommerce". Business Writing by Nightcats Multimedia Productions http://www.nightcats.com ================================================
About the Author
June Campbell is a self-employed writer. Her work has appeared internationally in print and electronic publications.
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