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Becoming Radiant: Boost Your Team's Creativity with Mind Mapping
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D-BUST Your Computer – Part 3 (for Microsoft users)
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How to Request Bulk Freebies and Multiple Samples for Special Events, Fundraising, and Organizations
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Email Doesn't Have to be a Public Announcement
Where do the lines of public and private messaging cross? In an
increasingly saturated Information Age, those lines become
blurrier and blurrier. Even the fashionistas of Glamour Magazine
have commented on how email has become a public space by simply
hitting the "forward" button. In Glamour's September issue,
their Ask Jake column queried, "Do You Kiss and Email?" This
article discussed the truism that more often, due to that pesky
forward button, email is a public announcement.
With each touch and forward an email its subject line becomes as
obtrusive as the National Enquirer's bold screamer of a headline
"Bat Boy Sighted!" The fundamental quality of the email,
internet, IM is its potential binary permanence to be pondered
and discussed, replied to and posted on the net. "Western
history is full of ... words consulted and puzzled over as if
they were Scripture" (1) Email living a new life beyond it s
intended recipients is an extension of what the Information Age
is - being connected and staying connected.
The lure to online communication and communicating via email is
its immediacy, but that too is deceiving. When the send button
is hit, your message appears to instantly pass from your
computer to the recipient's inbox.
This seems instantaneous, but it really isn't. Nearly all email
messages make transitory stops along the way as they are
directed by proprietary servers to their final destination. As
messages arrive at each of these stops they are often stored,
and sometimes copied or even scanned before being sent on.
Information interception isn't just about who forwards your
message on, but is also about who may seize that message when
it's en route.
Even if an email is stored for a microsecond during transfer
many emails can be classified as "stored communications" The
United States Courts recognize that stored communications are
subject to an "inherent loss of privacy" and can legally be read
by the owner of the server on which they were stored (2).
Neither the sender nor recipient has to be informed that their
email message and attachment's were read.
Utilizing strong encryption for the transmission of content
largely solves this problem. If an unwanted party happens to
intercept an encrypted message (unless they have somehow gotten
the encryption keys) they will not be able to decipher the
message. If the interceptor attempts to break any one of the
commonly used encryption algorithms, they would be hard-pressed
to do so within their lifetime. They would be better off trying
to crack the cryptographic code in Edgar Alan Poe's "The Gold
Bug."
If it encryption works so well why don't more people encrypt
their sensitive information? For certain types of communiqué and
transactions, encryption is already used, such as with banking
and purchasing online. Encryption for email and documents on the
other hand has largely remained the luxury of the large
enterprise businesses using Enterprise Rights Management (ERM)
software and the technically elite.
At this time, due largely to complications resulting from key
exchange effectively folding encryption software into ones daily
workflow turns out to be
quite arduous. Encryption just hasn't
been easy enough for the average small/medium sized business
enterprise or individual computer user. Yet for any business
enterprise no matter the size of the organization, keeping tabs
on email and document communiqué is a necessity.
Implementing encryption solutions doesn't have to be a financial
burden. Rights management solutions can now be for small to
medium-sized businesses or sole-proprietorships too. Small
Business Rights Management (SBRM) solutions provide businesses
of a smaller scale an equal level of user rights management and
encryption previously available to large enterprise business.
Standard ERM or SBRM software gives content authors the power to
determine how recipients may use their email and documents. For
example, senders can prevent unauthorized distribution (no
forwarding, printing) and prevent unauthorized editing (no cut,
copy, paste) of content, i.e. copy prevention.
Email and document security is no longer simply an option for
companies, it is a necessity. According to a 2005 FBI study
regarding computer crime, financial losses stemming from the
unauthorized distribution of digital information doubled from
the year before. The study went on to specify that businesses
are most concerned that confidential messages (75.7% of
participants) and intellectual property (71.4%) will leave the
organization via email. Couple those facts with the reality of
costly user licensing charged by enterprise software solution
developers, and many small business operators can be locked out
due to budget constraints. This prevents them from taking
advantage of best practice strategies that ensure the security
of their intellectual property and the privacy of their
communication.
Compliance as it concerns digital data is finally catching up to
the widening commercial sector which is highly impacted by the
success of small businesses.
Small firms dealing with compliance issues can turn to SBRM
solutions to bridge the gap between staying current with
industry regulations and staying in business. Client proofs,
patient/client information, private communiqué, and proposals
can stay discreet with SBRM solutions; smaller firms don't have
to worry that their email content becomes a public announcement.
SBRM solutions keep it like a secret, tuning the amplitude of
the message down for only its intended recipients to receive.
- - - - - - - - - -
End Notes:
1.) Patricial Nelson Limerick, Eds. Julie Bates Dock, "Making
the Most of Words: Verbal Activity and Western America." The
Press of Ideas, ( Bedford Books of St. Martin's Pres, Boston:
1996.) 219.
2.) "You've Got Mail" New York Times, July 6, 2004.
About the author:
Ms. Veniegas joined the Marketing team at Essential Security Software, Inc. in 2005,
she also serves as an editor for "I Want My
ESS!" a stolen work site and business resource. Mr. Price, a
co-founder and organizing shareholder of ESS, where he serves as
the company's Product Marketing Manager.
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