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10 Setup Secrets for your Home Based Business - Ten of Them!
Setting up a home based business doesn't have to be
intimidating, expensive or time consuming. When you make the
decision to make a living working from home you simply need to
go through a basic set up process to ensure you are ready.
Here...
A FEW SECURITY TIPS FOR YOUR BUSINESS
OVERVIEW With the inherent stresses that come with running a business, there is often little time to digest the complex intricacies of security software. According to recent studies many business owners eschew the notion that their digital assets...
Setting Goals -- Your Ticket To Success
You know that old saying -- if you don't know where you're going, any path will get you there. That's what happens if you don't take the time to figure out what your goals are and WRITE them down. There's power in writing things down. Trust me,...
The “6-D” Information System
You know you need to learn this method:
• If you use your email and voice mailboxes to store things you need to do
but don’t have time to address right now
• If your brain swims with all kinds of ideas and things you need to do
• If...
Top 8 Stress Generators at Work Places
How to motivate and inspire employees to do great things? How to
keep them happy and get the most out of them? These are the
basic questions that run in the minds of most employers. But in
their frenzy to motivate and inspire employees they do a...
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Newsletters are Marketing Machines!
Copyright 2005 Kinesis, Inc.
Is your business publishing a print or e-newsletter? An
informative publication is a great way to stay in touch with
your customers and leads. It also reinforces your expertise in
your industry. You can give your readers tips and advice. You
can also give them updates about company news and information
about your products or services. Both can help drive repeat
business to your website. It also reminds people that you are
still available the next times they need your services or
products.
To generate your mailing list, start with your current
customers, friends, associates, and vendors. Include a sign-up
form on your website for print and/or electronic versions. Ask
new customers if they would like to receive your newsletter.
Organize your contacts using some kind of database software.
Make sure you keep your list up to date.
Over time, a newsletter establishes trust with your readers. You
begin to form a relationship, even if you've never met face to
face. Be there for your readers if they have questions, need
advice, or want support. E-mail or call them back promptly.
Ultimately, your publication will lead to more word-of-mouth
business and referrals.
Some advice:
Keep the majority of your publication focused on
advice and resources. If it is too sales oriented, people will
be a LOT less interested in it. You will also lose some of your
credibility and may be perceived as pushy. Make your newsletter
fun, interesting, creative, and informative. Try organizing each
issue around a theme. Develop a mailing schedule and stick to it.
And, please go to a professional designer to help you with it,
not your neighbor's nephew who had a class in "Design 101
Something or Other." Remember, you get what you pay for. If you
don't invest in your marketing piece, it will look like it!
ACTION ITEM: Today, start making plans to create an online or
offline newsletter. If you already have one, is it being sent
regularly? Does it need a facelift? Is the content interesting?
Are you receiving positive feedback? Make sure your publication
is creative and that it's working effectively.
About the author:
Wendy Maynard , your friendly marketing maven writes Kinetic
Ideas - A Marketing Blog at http://www.wendy.kinesisinc.com Sign
up for Kinesis Quickies at http://www.news.kinesisinc.com This
twice-a-month ezine features free marketing tips and secrets for
business owners and entreprenuers.
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