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Can A Network Marketing Business REALLY Be Run Exclusively Online?
Can A Network Marketing Business REALLY Be Run Exclusively Online? © 2002 Elena Fawkner For many people, the words “network marketing” or “MLM” (multi-level marketing) conjure up images of hitting up your so-called “warm market” (those two or...
Does Your Life Include a RIPE Plan?—Planning Tips Part 4
Does Your Life Include a RIPE Plan?—Planning Tips for Retirement, Investing, Protection, and Estate Planning – Part 4 (Estate) by: Janet L. Hall
As a little girl, I grew up in Palm Beach County, FL, not in the rich, elite section, but in the...
Follow-Up Letters Win Job Offers
A surefire way to separate yourself from a sea of other qualified candidates is to write a follow-up letter after an interview. Most job seekers neglect to write a letter, assuming that once they leave the interviewer’s office the interview is...
Lead to Succeed: The Seven Essential Steps
In my book You’re In Charge…What Now? I use a mnemonic to describe the seven essential steps to work leader success. The mnemonic is “L.E.A.D.E.R.S” and each of these letters represents an essential step. While I have simplified the elements of...
Staying Cool When the Job Heats Up
Staying Cool When the Job Heats Up by Dale Collie Jobs are heating up. We're all feeling the pinch of hiring freezes and information overload. Workplace stress is increasing right along with the workload. Headaches are turning into migraines; back...
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Newsletters are Marketing Machines!
Copyright 2005 Kinesis, Inc.
Is your business publishing a print or e-newsletter? An
informative publication is a great way to stay in touch with
your customers and leads. It also reinforces your expertise in
your industry. You can give your readers tips and advice. You
can also give them updates about company news and information
about your products or services. Both can help drive repeat
business to your website. It also reminds people that you are
still available the next times they need your services or
products.
To generate your mailing list, start with your current
customers, friends, associates, and vendors. Include a sign-up
form on your website for print and/or electronic versions. Ask
new customers if they would like to receive your newsletter.
Organize your contacts using some kind of database software.
Make sure you keep your list up to date.
Over time, a newsletter establishes trust with your readers. You
begin to form a relationship, even if you've never met face to
face. Be there for your readers if they have questions, need
advice, or want support. E-mail or call them back promptly.
Ultimately, your publication will lead to more word-of-mouth
business and referrals.
Some advice:
Keep the majority of your publication focused on
advice and resources. If it is too sales oriented, people will
be a LOT less interested in it. You will also lose some of your
credibility and may be perceived as pushy. Make your newsletter
fun, interesting, creative, and informative. Try organizing each
issue around a theme. Develop a mailing schedule and stick to it.
And, please go to a professional designer to help you with it,
not your neighbor's nephew who had a class in "Design 101
Something or Other." Remember, you get what you pay for. If you
don't invest in your marketing piece, it will look like it!
ACTION ITEM: Today, start making plans to create an online or
offline newsletter. If you already have one, is it being sent
regularly? Does it need a facelift? Is the content interesting?
Are you receiving positive feedback? Make sure your publication
is creative and that it's working effectively.
About the author:
Wendy Maynard , your friendly marketing maven writes Kinetic
Ideas - A Marketing Blog at http://www.wendy.kinesisinc.com Sign
up for Kinesis Quickies at http://www.news.kinesisinc.com This
twice-a-month ezine features free marketing tips and secrets for
business owners and entreprenuers.
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| A training and resource center dedicated to building a social justice movement led by people of color. |
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| WROC of Olympia, Washington, organizes groups of women and men who are current or former TANF recipients to watch how welfare and family policy is ... |
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| Beyond Bookmarks: Schemes for Organizing the Web is a clearinghouse of World Wide Web sites that have applied or adopted standard classification schemes or ... |
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| Organizing Institute |
| Program by the AFL-CIO to train union organizers and put them in the field. |
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