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Home Based Party Business
Starting your own home based party business begins with determining your niche. Take a look at what types of parties you like to throw or what aspects of parties you like to plan in order to choose a home based party business. You want your...

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Preparing Your Business For January

Ways in which companies can prepare now to do business in January.

Why Worry About January During the Holiday Season?

Over the first couple of weeks of December, I have been in meetings and had telephone discussions with clients who have no interest in targeting their promotional efforts for the holiday season. They have, instead, chosen to focus their efforts on promoting websites during the month of January.

At first, I found the logic very confusing based on a common misconception. Why market during the month of January? Most people tend to have a "post-holiday hangover". They've spent hundreds, and in many cases thousands, of dollars on presents. They've spent time with their loved ones. The parties have come and gone.

Upon thinking about the logic from a different angle, a unique opportunity for the savvy North American marketer revealed itself.

The month of January presents a unique opportunity for intelligent entrepreneurs. Because of the increase in business that the holiday season provides, most businesses tend to neglect or reduce their marketing efforts throughout the winter months, electing to focus their energy on the spring and summer months instead.

Many companies will launch new campaigns during the Super Bowl in order to take advantage of the international mass exposure created by the annual NFL football climax. However, this is a highly expensive proposition and as a result of the budgetary constraints and risk such advertising presents, these companies will often elect to minimize or halt all other advertising efforts until the Super Bowl itself.

Since the Super Bowl occurs on either the final Sunday in January or the first Sunday in February, a huge 4-week marketing gap occurs for a company that chooses to take advantage of it.

Companies with business-to-business products and services can take advantage of the month of January to release these products and services as well. Many companies and organizations, such as school boards and some manufacturing plants, give their employees a paid 2-week Christmas vacation. As a result, these employees return to work rested, alert, and more receptive to new ideas and ways to better improve efficiency. In fact, many companies use the winter months for the purposes of making their operations more efficient and profitable.

This article will focus on two companies as case studies. The first company, Hibiscus Florals, is an online silk wedding florist targeting North American brides-to-be. The second, Innovolve, is a Canadian conference, event, and association management company specializing in sustainable business growth.

Hibiscus Florals

Hibiscus Florals co-owner Mark Morkowski has been an extremely busy man during the last few weeks. "Many of our brides begin preparations for their weddings just after the holiday season," says Mark. "This means that the first three months of a new year are a peak season for our silk wedding flowers, and it is crucial that we are prepared to both attract and accept the potential business that can be generated in this period."

"The month of December is being used exclusively to prepare for the New Year."

Some of the things Hibiscus Florals are doing to prepare include:

1.  Online marketing and promotion. "We're doing everything in our power to make sure our website is visible in as many ways as possible," says Mark. "Our market has such a large geographic


base that we cannot possibly reach all of them via conventional offline means."

"We have customers from all over Canada and the United States, from Hawaii to Newfoundland, and our website and email marketing efforts are crucial to our overall business plan."

2.  New products. "We're in the final stages of preparing some unique new collections for our brides. We've decided to create more silk flower wedding packages, based on the feedback we have received and some commonalities among customer requests."

3.  Visiting suppliers. "Many of our suppliers have beautiful new products that are now available to us, and we need to stock up as much as possible to ensure that we have enough supply to service our customer needs over the next few months."

4.  Updating prices. "Fluctuations in the base cost of our products, such as the rising costs of natural resources and transportation, have led to the need to adjust our prices for the 2006 year."

5.  A Christmas vacation. "We want to be well-rested and alert for the New Year, so we're going to take some time off ourselves to recuperate our minds and bodies and be better able to serve our customers."

"A rest at Christmas time isn't always for businesses to recover from their holiday rush. It's for businesses to prepare for a rush as well."

It looks like Hibiscus Florals will be very well-prepared for January.

Innovolve

Dr. Anthony Watanabe is the president of Innovolve, a progressive young conference management agency. The month of December is being used as a reorganization and preparation month for Innovolve, in order for the company to be prepared for their upcoming conferences and other projects.

What types of things are Anthony and Innovolve doing to prepare for January?

1.  Rebranding. "We're redoing all of our marketing materials, such as our logo and website, to ensure that our image and core beliefs as a company are accurately reflected. We look forward to the launch of our new-look corporate image in 2006, and we believe our target market will be very receptive to our message."

2.  Finishing of existing projects. "We're in the final stages of completion on our Sustainable Business Resource Centre website, and we'll be launching it in late 2005 to early 2006."

3.  New and existing client preparation. "We're going to be working on some exciting new projects involving graphic and web design for forward-thinking companies, as well as organizing unique and informative conferences in such fields as sustainability, green building, and business networking."

4.  Marketing preparation. "When we're done with our rebranding efforts, we look forward to promoting them both online and offline. We're in the process of developing a campaign to that endFeature Articles, as well as for those clients whose sites will be completed in the New Year."
 
Hibiscus Florals and Innovolve are two companies that are prepared to take advantage of the unique opportunities that preparing for January provides. Shouldn't you be taking advantage of these opportunities as well?

ABOUT THE AUTHOR

Adam Senour is the owner of a leading Toronto Web Design company.


 

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  • are you the boss or the employee of your business

  • are you the next internet millionaire

  • attract media coverage without spending advertising

  • automobile industry position in russia

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  • a flexible way to work in the 21st century

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  • a job well done ten ways to recognize reward hardworking staff

  • a look at paralegal jobs

  • a practical guide for small business success

  • a second chance reconnecting with what matters most

  • balancing technology management and leadership

  • becoming radiant boost your teams creativity with mind mapping

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  • book review business plan secrets revealed

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  • busting workplace clutter getting organized means more than having a clean desk

  • buying the right office furniture

  • can a network marketing business really be run exclusively online

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  • characteristics of high performance teams

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  • create your financial fortress before it is too late

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  • creature comforts in the workplace how to create an office you love

  • customer service and call center outsourcing whats the buzz

  • dealing with refund requests internet marketing

  • delegating effectively getting the job done right without doing it yourself

  • development procedures for building effective management systems phase iii

  • disciplines for a home office

  • discover how to attract the help you need to build your network marketing business

  • distressed assets profiting from mistakes of others

  • does your life include a ripe plan planning tips for retirement investing protection and estate planning part 1 retirement

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  • does your life include a ripe plan planning tips part 3

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  • does your spouse know what you are doing

  • dont eliminate the middle man add one

  • do things right or do the rights things

  • do you have the mindset of a successful business man

  • d bust your computer part 1 instructions for microsoft users

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  • d bust your computer part 4 d

  • economics as a pretension to science

  • economics psychologys neglected branch

  • economics psychology s neglected branch

  • eek a mouse on my desk a wizard in my window what is this stuff

  • effective email versed voicemail

  • effective use of your online time

  • elder care businesses awarded senior approved certification

  • email doesnt have to be a public announcement

  • email overload taking the overwhelm out of email

  • entrepreneurs achieve more 12 examples of coaching and consulting that lead to success

  • entrepreneur organize thyself

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  • escape the holiday productivity blahs

  • filenet and other collaborative solutions

  • files vs piles

  • filing how to find what you need when you need it

  • finding a great change management consultant

  • find more hours in the day by taking control of the ones you already have

  • first time home buyers can save for that downpayment faster

  • five easy ways to improve your business writing

  • five leadership secrets for challenging times

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  • follow up letters win job offers

  • four easy ways to get a book written especially if you dont like to write

  • four easy ways to get a book written especially if you don t like to write

  • freelance tips how to cope with spring fever when theres work to be done

  • freelance tips how to cope with spring fever when there s work to be done

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  • getting motivated to get organized

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  • get more done at your office focus on these eight areas for increased productivity

  • get organized with three transformational technology tools

  • goals galore

  • going mobile part 3 finding the perfect wireless phone

  • good design makes good sense

  • googleopoly the motivation behind gmail

  • grow your network by organizing your business cards

  • have you ever thought of joining or forming a consortium

  • help for road warriors ten tips to simplify travel

  • home based party business

  • home business failures how to avoid them

  • home business ideas for normal moms like you and me

  • home business ideas for normal moms like you and me legitimate information about home based business opportunities

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  • home business opportunities how to work from home and still make a difference

  • home business start with time

  • home business success 5 things you can you learn from your ex boss

  • hot hot hot

  • hot tips for starting a small business part 4

  • hows your productivity

  • how 10 minutes a day can makeyou rich

  • how ceos can use axiology to improve the bottom line part 2

  • how ceo s can use axiology to improve the bottom line part 2

  • how clutter chases money away

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  • how to build a business ethics program

  • how to build your business by working with an online business manager

  • how to file bankruptcy

  • how to get from market niche to passive income in three easy steps steps 2 3 make the match

  • how to get rich on the internet in 7 easy steps

  • how to give your home a face lift the sellers guide to a quick sell

  • how to hire like the fortune 500s a guide for small businesses

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  • ignite your business success

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  • index

  • internet business are you the next internet millionaire

  • investors avoid these 5 common tax mistakes

  • is a home based business right for you

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  • is your trash cash 5 easy places to sell your stuff

  • i wasnt paying attention where does my money go and how can i get some back part 1

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  • i wasnt paying attention where does my money go and how can i get some back part 3

  • i wasn t paying attention where does my money go and how can i get some back part 1

  • i wasn t paying attention where does my money go and how can i get some back part 2

  • i wasn t paying attention where does my money go and how can i get some back part 3

  • jazz up your office for success ten tips to a comfortable and effective work space

  • journaling your work

  • keeping abreast of your domain updates and keeping up with it all

  • keeping the small in your project

  • leadership skills for challenging times

  • leadership success and its greatest barrier the law of administrivia

  • lead to succeed the seven essential steps

  • legal assistants paralegals and lawyers whats the difference

  • lights camera action files organizing your office by task

  • lost in a sea of cards how to stem the tide of business cards

  • love the killer app

  • make money as a conferencing media star

  • make your home office reflect you

  • making money from what you know

  • making time for your home based business

  • making your purpose your business step 3

  • making your purpose your business step 3 organizing your resources collections

  • making your purpose your business step 4

  • making your purpose your business step 4 organizing developing online content

  • managing the income portfolio

  • managing time and paperwork

  • managing time in a fast paced world

  • managing time in a short time

  • managing your expectations

  • marketing selling and serving the older adult senior citizens family caregivers

  • medical collection how organized is your office

  • modern managers need leadership skills

  • move inventory not workers

  • need to organize use cupboards

  • newsletters are marketing machines

  • new years nots

  • niche product creation for beginners

  • non profit organizations what are they

  • notes on the economics of game theory

  • office organization how to use the tool professional organizers love

  • offshore outsourcing best practices increase your profit margin

  • organized for success five keys for making home work work

  • organize your finances thinking outside the shoe box

  • organize your mailbox

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  • organize your office space

  • organize your time

  • organizing a time management plan

  • organizing business cards for effective contact management

  • organizing the information

  • organizing tips for your office

  • organizing your day

  • organizing your desktop computer desktop that is

  • organizing your finances show me my money what youre worth or net worth

  • organizing your finances show me my money what you re worth or net worth

  • organizing your finances thinking outside the shoe box

  • organizing your incoming email

  • organizing your new business without losing it your mind that is

  • organizing your office for maximum efficiency

  • organizing your small business

  • paying your bills on time

  • perspective is everything

  • piles files listsoh no

  • planning for efficiency

  • preparing for your startup venture

  • preparing to get started in your business

  • preparing your business for january

  • presentation pitfalls series top 10 content mangement mistakes

  • presentation pitfalls top 10 content management mistakes

  • ready to do marketing full time 10 important points to consider

  • reaping the harvest are the weeds crowding out the fruits of your labor

  • reorganize your time to accommodate your 2006 business start up

  • resolutions how to keep them

  • resourceful redecorating budget friendly home decorating

  • resume tips to take you from being a sahm to a wahm

  • retirement planners explained

  • robbed of time time to manage

  • rotator

  • running out of time

  • rý eoc recruitment and retention employer of choice

  • sales forecasting for new business

  • sales forecasting for new businesses

  • self employed tax strategies

  • sell information for fun and profit

  • setting goals your ticket to success

  • should you create a website or blog for your special event

  • simple time management skills generalized

  • sloppy time management destroys

  • small business accounting 101

  • small business q a achievements outweigh education and experience

  • small business valuation primer

  • smart choices how to hire the best

  • so you think you want to be a telecommuter

  • spruce your environment spruce your spirit

  • staff solutions how to help your staff get organized

  • starting a business the three ps

  • starting a business the three p s

  • starting a business with little or no money

  • starting a new business

  • staying cool when the job heats up

  • steal this email

  • striking a balance take time off to be more effective

  • successful people account for their finances

  • success is out there waiting for you to join it

  • take back your time

  • taking the time to find the best home improvement loans

  • taming the paper tiger at work a book summary

  • tax tips for small businesses

  • temporary staffing agency how to start

  • ten tips for cleaning off your desk and keeping it clean

  • the 3 biggest priority busters

  • the 6 d information system

  • the airline industry looking ahead

  • the art of co venturing in business

  • the art of employee motivation

  • the benefits of online audio conferencing

  • the booklet journey

  • the case of the vanishing technology

  • the challenges of human resource management

  • the cost of raising money

  • the dismal mind economics as a pretension to science

  • the emmaus journal the path

  • the fine art of delegation

  • the general journal your most versatile accounting tool

  • the holidays are coming is your e bay business ready

  • the home based business jungle do things right or do the right things

  • the last great business opportunity

  • the many benefits of a nursing career

  • the organized job search

  • the perfect internet product a cookbook

  • the power of words how the right language can make you shine

  • the six rules of effective communication

  • the three most common mistakes sales managers make

  • the time has comejust do it

  • the top 10 creative strategies to increase your productivity

  • the typology of financial scandals

  • time management in control

  • tips and tricks for finding a conference hotel

  • tips for successful event planning

  • tips for using and personalizing templates

  • tips to organize your home office

  • tollbooths on the information highway

  • tools for managing time

  • top 3 secrets to more billable time

  • top 8 stress generators at work places

  • top ten strategies for increasing productivity

  • to all managers how does add affect your workplace

  • track the tax papers

  • turbocharged financial planning

  • two proven techniques that successful people do to double or triple their time in a day

  • uncle sam is ready are you organizing tips for tax time

  • using wholesale electronics to get organized

  • virtual assistants are a cost effective solution for companies

  • ways to keep your home based business organized

  • webmaster or web slave time saving tips for cyberpreneurs

  • what are the best home based business opportunities

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  • your office and lingerie

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  • you can do it