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Don Quixote's Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space
Perhaps the online community today is not so different from Don Quixote chasing after windmills, mistaking them for giants. Excessive web browsing might yield more or less similar symptoms of lunacy as those displayed in Quixote's mad...
LookSmart Not Small Business Friendly
There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of the critiques center on ...
Search Engine Optimization: Reindexing
What can you do to get your website up to the top of the URL (Universal Resource Locator) lists, so that when people type a search term into a search engine, such as “cheap ghost writer,” they will get to see your business name somewhere on the...
Testing Pay-Per-Click To Build A Subscriber List Fast
Every successful salesperson knows the value of owning a list of targeted potential customers. It's a strategy I used to break sales records and also taught in my sale training sessions.
Coming from "real" world selling into virtual world...
The Adwords and Adsense Road to Big Profits
Do you use Adsense to monetize any of your websites?
Do you use Adwords to buy in visitors to any of your websites?
Have you considered combining the two and sending Adwords
traffic to your site featuring Adsense Ads? There are...
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Advertising Using PPC Search Engines
Copyright 2005 Paul Jesse
Internet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via pay-per-click search engines for maximum effectiveness in the information age.
Enterprising people know all the benefits of optimizing their online advertising, and because of this fact the ‘pay-per-click’ (PPC) technique has been developed to meet the need. PPC is certainly at the cutting edge of Internet advertising today, because you ‘bid’ or budget on the exact amount you want to put into your advertising campaign, giving you the choice to state just how much you’ll pay each time someone clicks on your ad.
For instance, if you bid five cents a click, that’s how little you’ll pay for your advertising - and you’ll only have to pay that five cents each time a consumer clicks on your ad! Budget marketing via pay-per-click search engines should encompass the following integral steps of creating, optimizing and managing your advertising campaign or ‘sponsored search’ on the most widely used search engines including Google, Yahoo, MSN, Earthlink, American Online, Ask Jeeves and CNN.com - just to name a famous few!
The
most widely touted benefit of budget marketing via pay-per-click search engines is that it delivers your product information and your web site to the very consumers online who are searching for such products, be it business, science or technology-related, trips and travel, car buying, entertainment ideas or wedding planning! Your business specifically reaches those already interested in knowing more, and enthusiasts of budget marketing via pay-per-click search engines will tell you that no other advertising medium can give you that kind of bang for your advertising buck.
Other pluses of budgeting via PPC are that your ad can be targeted to regions you specify, whether you want the entire world to know, or just focus on your local area at the moment. Your ad can also be tracked towards search engines that receive the highest amount of keywords specific to the product or service on your website. Whether you have a home based business or you’ve just been appointed Director of a countrywide multi-national, your business will benefit from budget marketing via pay-per-click search engines. Seek out experts who will
About the Author
Paul Jesse is a retired worker turned Internet Marketer. You can visit his website at: http://www.breastfeedbaby.com
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