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Advertising Using PPC Search Engines
Copyright 2005 Paul Jesse Internet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via pay-per-click search...
Are You in for a Safe Landing? - PPC Landing Pages
You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients? Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it....
How To Click With Online Advertising
Clicking With Online Adverts
If your business is small and operating in a niche market,
you need an alternative to the free search engines that are
becoming even more competitive and complex. Pay-Per-Click
("PPC") advertising can be that...
Web Site Promotion: Free Web Site Traffic That Produces Leads and Sales
Sure, you can pay for ezine advertising and PPC listings and get targeted traffic all day long. But wouldn't you like to have a stream of free quality traffic (at no extra cost) bringing you interested web site visitors at the same time that your...
You're going to FAIL most of your Marketing Efforts. Why is it GOOD?
Failure. We all know the taste of it. When we fail - we usually have no strength to continue. We place another ad and lose money. But it's good in some way. Let's see. When you fail - that means you do at least something. And most people do...
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Don't Focus too Much on your Internet Business Website Ranking
By © Arthur, The Online Internet Home Business Opportunity
No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website.
The goal of every webmaster for their website is to obtain the HIGHEST ranking available in google. However, the algorithm
of google kept changing and it is not an easy task to reach that status.
There are many OPEN secrets on how you can obtain a high ranking in the world largest search engine "google".
The top open secret is to obtain reciprocal links by exchanging link with other website or one way back linking via article
writing, forum posting or even blogging. So if every webmaster have done that, then wouldn't all of them obtain a high ranking.
As the largest search engine, google wouldn't be that dumb to just obtain the results just because a website has many thousands of links pointing to it. What usually happened is that if the knowledge is available to many of the webmaster, google engineers would know the strategy that millions of webmaster are applying.
It will then lower the points given to linking and create new linking criteria such as:
- the number of relevant links pointing to the website
- the number of irrelevant links pointing to the website
- the number of relevant outgoing links pointing to other website
- the rank of the back linking website
- the anchor text used during the linking etc.
As you can see, a high ranking strategy is a never ending ball game.
The search engine criteria results will always be changing
and it will always remain an Internal Top Secrets for the Search Engine Companies. However, what google and other search
engine wants to achieve is that no one can or should be able to manipulate their search results. The end users of the search
engine will be to obtain nothing but RELEVANT results that they are searching for.
All this is not that bad because it give new webmaster and their website a chance in the google search engine. As long as your
website contents are fresh, unique and relevant, it will stand a great chance of begin display in the google search engine results. Google employed many smart software engineers and any loop holes which webmaster tried to exploit now will eventually be cover up. Many webmasters have learn the hard way after their website are penalized for trying to exploit some of the search engine weakness.
Therefore, do what you can to make your website search engine friendly but don't focus too much on your search engine
ranking. There are also other useful Internet Advertising method such as PPC Search Engine Advertising, Forum Posting,
Blogging etc.
Wishing you success in advertising your Internet Business Website.
About the author:
Copyright @ Arthur
http://www.online-internet-home-business-opportunity.com
Helping to groom potential entrepreneurs into the next Business Star. Most Financial Successful individuals Grow Rich by starting their own business. You too can own your dream business.
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