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How To Generate Targeted Web Site Traffic With This Simple Tactic
This is a free internet marketing technique that you can set up in under an hour but which could bring in targeted traffic for months or years to come...
There is no excuse for NOT employing this marketing tactic. It will not cost you...
SEM on Demand
Search Engine Marketing, or simply SEM, has been one of the most used and discussed subjects the last years by web marketing pros. Suggestions, theories, complaints and success stories are constantly on the scene.
The field of SEM started...
Still Putting All of Your Eggs in Google's Basket?
Google has become synonymous with searching the Internet. So much so that "googling" means to search for information online. When people try to improve
their site's visibility, it's no surprise that they measure their success by their Google...
The 5 Best Revenue Models in E-Commerce History
There was a time, back in the 20th century, when everyone wanted
to have their own online shopping cart system. By 1997,
Amazon.com had served their millionth customer and was really
starting to impress regular folks. The internet looked like...
The 5 Sure-Fire Ways of Building Massive Traffic and Making Thousands in Affiliate Sales
Why are those top affiliates able to easily make so much money just by recommending and selling other people’s products? What did they do to be so different from the rest of the 96% of the affiliates out there who are making little or no money at...
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How to increase the ROI on your PPC campaigns
Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.
There is a problem with PPC however. Return On Investment (ROI) can be quite low if your ad campaigns aren’t designed properly. In a nutshell, you need to make sure that enough people who click on your ad make a purchase to allow you to end up with a healthy overall profit!
Here are a few tips for maximizing the effectiveness of your PPC ad campaigns:
1 – Write clear and concise ad copy that tells the potential customer EXACTLY what she will find after the link is clicked. Since you have to pay cash for each and every click, you want to limit the clicks to those people who are truly interested in what you’re offering!
2 – Be creative with the keywords but be precise in the ad copy. While you want the ad copy to be very precise in describing your offer, you want as many people as possible to see the ad in the first place.
Using several variations of the wording in your key phrases and synonyms for your keywords you can ensure that your ad will be displayed for a wide variety of search terms.
Then your laser-targeted ad copy will “weed out” those who just aren’t interested in your particular offer.
3 – Link the ad to the EXACT landing page of the offer described in the ad, NEVER to your home page. If your prospects have to search for a link to the offer, they simply won’t do it in most cases. The web is all about instant gratification, and the “back button” is used extensively when people click on a link only to find something that wasn’t described in the ad.
4 – Test, test, and then test some more! The key to maximizing the ROI of any ad campaign is testing, and PPC is no different. Set up test campaigns using various keywords/phrases and different ad copy. Analyze the results after a few days, and then drop the ads that perform poorly and expand the ones that do well.
5 – Experiment with the bid prices for your keywords. For example, you might well find that a bid of $0.35 results in almost as many clicks (and customers) as a bid of $0.55! This means you save 20 cents on each and every click! Remember, your ad doesn’t have to be displayed in the top position for it to be effective.
About the Author
Rick Rouse is the owner of RLROUSE Directory & Informational Resources, one of the fastest growing Directories on the web. Visit http://www.rlrouse.com and submit your URL!
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