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10 Ways to Increase Web Traffic
Internet traffic is the life of any website or e-commerce business, and if you are an internet marketer, you already know that good traffic is not always easy to achieve. There are however, some simple and effective strategies for getting quality...
5 Google Affiliate Secrets To Help You Earn Thousands of Dollars Monthly
There is no doubt that Google affiliates rank as some of the most successful affiliates anywhere on the
web.
Yet few understand the reason behind this success. Even the
majority of Google affiliates who are yet to start making huge
five...
7 Ways To Increase Your Affiliate Commissions
Suppose you could launch an online business in the next ten minutes? Suppose that this business did not require your own website, dealing with customers, refunds, product development or maintenance? This is the ideal world of affiliate marketing. ...
How To Add Fresh Content To Your Website
I've read over and over that when it comes to building a website and getting a lot of traffic to it "Content Is King." If you do a search for any topic you will find the websites that come up in the Top 10 all have a lot of content on...
How to get the most from your web promotion.
One of the biggest problems on-line is getting the most "bang" for your buck, and what I mean is the age old question of "What is the best way to get visitors to my site?" Large companies, off-line focus on "branding" themselves- becoming a well...
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How to increase the ROI on your PPC campaigns
Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.
There is a problem with PPC however. Return On Investment (ROI) can be quite low if your ad campaigns aren’t designed properly. In a nutshell, you need to make sure that enough people who click on your ad make a purchase to allow you to end up with a healthy overall profit!
Here are a few tips for maximizing the effectiveness of your PPC ad campaigns:
1 – Write clear and concise ad copy that tells the potential customer EXACTLY what she will find after the link is clicked. Since you have to pay cash for each and every click, you want to limit the clicks to those people who are truly interested in what you’re offering!
2 – Be creative with the keywords but be precise in the ad copy. While you want the ad copy to be very precise in describing your offer, you want as many people as possible to see the ad in the first place.
Using several variations of the wording in your key phrases and synonyms for your keywords you can ensure that your ad will be displayed for a wide variety of search terms.
Then your laser-targeted ad copy will “weed out” those who just aren’t interested in your particular offer.
3 – Link the ad to the EXACT landing page of the offer described in the ad, NEVER to your home page. If your prospects have to search for a link to the offer, they simply won’t do it in most cases. The web is all about instant gratification, and the “back button” is used extensively when people click on a link only to find something that wasn’t described in the ad.
4 – Test, test, and then test some more! The key to maximizing the ROI of any ad campaign is testing, and PPC is no different. Set up test campaigns using various keywords/phrases and different ad copy. Analyze the results after a few days, and then drop the ads that perform poorly and expand the ones that do well.
5 – Experiment with the bid prices for your keywords. For example, you might well find that a bid of $0.35 results in almost as many clicks (and customers) as a bid of $0.55! This means you save 20 cents on each and every click! Remember, your ad doesn’t have to be displayed in the top position for it to be effective.
About the Author
Rick Rouse is the owner of RLROUSE Directory & Informational Resources, one of the fastest growing Directories on the web. Visit http://www.rlrouse.com and submit your URL!
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