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10 Sure Fire Tips for Choosing The Right SEO Company
10 Sure Fire Tips for Choosing The Right SEO Company
There is a lot of conflicting information out there when it
comes to advice about choosing which SEO Company is right for
you. After all, if you are like me, your Internet business is
your...
Earning from PPC Search Engine Affiliate Programs
What are PPC Search Engines? PPC Search Engines are search engines that allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid against other advertisers for the same keywords or phrases. The...
How to Easily Save On Your Adwords Budget
The budget is where so many advertisers fail.
So many users new to Adwords and Pay Per Click quickly see their budget eaten up and dismiss the whole Adwords system as expensive and not for them. When in truth if they understood the system better...
Is Google Analytics Good For The Internet Marketing Industry?
First they gave us a good search engine. Then they gave us two gigabytes of free server space for email. Now they have given us a high quality web analytics system, for free. Let me just repeat that. They have given us a web analytics system FOR...
Make Money Blogging
You have created a blog and your blog is dedicated to a niche industry. Have you ever thought that the blog could make money for you? We would look here in this article, ways and means, to make money blogging. Lets first have a look at what are...
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Fighting Click Fraud In Google Adwords
Click fraud is a very real concern for anybody who is doing PPC
(pay per click) marketing. If you are advertising on Google
Adwords or Yahoo's Overture you need to understand this
increasing threat to your campaigns.
Click fraud involves any artificially created click on your ad.
A human being can create these clicks, or a software program
called a clickbot can create them.
These clicks unfortunately cost you money.
The hard part is identifying click fraud. In order to do this
you need to constantly monitor your campaigns, keeping a
watchful eye out for any abnormalities. You need to pay
attention to your campaign's established trends and watch for
any divergence in those trends. For example, suppose you have an
Adwords Adgroup that averages an 8% CTR (click through). Minor
variations to this CTR are normal and expected. What happens,
however, if this Adgroup spikes to a 15% CTR without warning?
What do you do?
The first thing you need to do in such a case is check to see if
there are any logical reasons for this spike. For example, was
there some media coverage on your industry that would cause an
increase in searches for your keywords? There can be perfectly
reasonable explanations for unexpected traffic spikes. Did you
experience an increase in sales? This is another good indicator
of real traffic. If your sales correspond to your traffic
everything should be fine.
If the traffic still seems fraudulent, however, you need to
gather as much information as possible on the incident. Record
the time period when it happened and what keywords were
affected. Check your server logs and look for any suspicious
looking IP addresses or user agents.
Once you have collected all relevant information you need to
contact
Google support and allow them to take over the
investigation. They will want access to your server logs and any
other pertinent information. They are very good at what they do,
and you need to be patient as their investigation can take some
time.
For example, at one point I had gone away on a camping trip and
had no access to a computer, or an Internet connection to
monitor my campaigns. When I returned I found the costs and
traffic associated with one campaign had spiked dramatically,
costing me several thousand dollars. I instantly knew that a
click bot hit me. I contacted Google and an investigation was
started. A few months later the investigation was concluded and
it was verified that I was the victim of click fraud. I was
reimbursed for all the money the click fraud had cost me and
life went on.
If you spot click fraud Google is very competent with their
investigation and they will reimburse you if click fraud is
indeed proven. If it is determined that click fraud did not
occur, you will be given an explanation describing how this was
determined.
Using Google Adwords and PPC marketing in general can
dramatically boost your sales and should be a vital part of
every marketing mix. Unfortunately, click fraud is also a part
of the PPC landscape. By keeping a watchful eye on your
campaigns and knowing what to look for you can effectively
combat click fraud and continue to reap the rewards of Google
Adwords and PPC marketing.
About the author:
George Peters is a professional Internet marketer and pay per
click advertising expert. His website is located at http://CPCSecrets.com. Email adwordschool@aweber.com
for Adwords tips and strategies.
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