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1 Billion Monthly Local Searches -- How to Tap into This Astonishing Market is Finally Revealed
Search Engines Becomes the Preferred Way to Find Local Businesses! by Kamau Austin
Do you have a website that fails to generate decent traffic? Have you failed to make search engine marketing a part of your promotion of your business because you...
How to Avoid Website Downtime That Can Affect Your Search Engine Listings
If your web pages are down — even momentarily — it can hurt you several ways. Learn why, and what to do to make sure your pages are visible the maximum amount of time. The Internet has changed the way we access information, and the way we buy and...
PPC Advertising – The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a...
Stripping For Hits
I have to admit - I was very shy about doing it at first because
I'd never done anything like it before. But desperate times
calls for desperate measures, so I mustered up all my courage
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Top 3 Ways To Boost Your Affiliate Commissions Overnight
The ideal world of affiliate marketing does not require having
your own website, dealing with customers, refunds, product
development and maintenance. This is one of the easiest ways of
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How Smart Pricing Effects AdSense (TM) Publisher Revenues
I constantly receive phone calls from clients, prospective clients and reporters asking the same question – what percent of the keyword price does Google pay AdSense (TM) publishers. While the AdSense Standard Terms and Conditions explicitly forbid disclosing such information, the range I often give is 20% to 50% based on numerous conversations I have had with AdSense publishers.
While the precise percentage is not clear, what is evident is that the percentage that Google pays publishers has gone down significantly since April 2004. It was at this time that Google announced it would be lowering the price of ads (i.e., charging AdWords(TM) clients less) that appear on the sites of AdSense publishers. Susan Wojcicki, Director of Product Management for Google, stated that this change came from requests of advertisers who wanted different pricing on clicks from search and content ads.
Google stated that it considered search-based ads more targeted than content ads, and that they therefore generated more clicks and revenue for advertisers. However, Google did realize that some content ads perform as well as search-based ads. As a result, “Smart Pricing” was born.
Smart Pricing adjusts the value of clicks based on a number of factors such as time of day, type of content, and conversion
tracking. The latter, conversion tracking, measures how often a click on an ad produces a desired action for the advertiser, such as a product sale, newsletter signup, etc. The example Google gave for Smart Pricing was that “a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.”
While web forums are filled will AdSense publisher complaints about Smart Pricing, it is actually a fair system – publishers get paid based on the quality of the traffic they provide to Google advertisers.
While the switch to Smart Pricing has decreased revenues for many AdSense publishers, there is still a massive opportunity to generate significant revenues via the AdSense program. The key is to identify valuable/expensive keywords, attract qualified customers to your site, and provide compelling text that gets visitors really interested in a product or service. This will ensure that the visitors click on the appropriate AdSense ads and buy that advertiser’s product or service. A true win-win-win.
About the Author
Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords. http://www.toppayingkeywords.com
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