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Fighting Click Fraud In Google Adwords
Click fraud is a very real concern for anybody who is doing PPC (pay per click) marketing. If you are advertising on Google Adwords or Yahoo's Overture you need to understand this increasing threat to your campaigns. Click fraud involves any...

Google AdWords - A Quick Overview for Beginners...
Have you heard about Google AdWords? OK, this time I'm going to explain a bit about it. First of all, you know as well that Google is still the #1 Search Engine in the net, leaving Overture at the second place. If you type a word or a phrase in...

Pay Per Click Search Engine Marketing - Starting A Campaign
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go. Why fight a never ending...

SEO, PPC & SEM - ASAP!
This article examines the basics behind quality site promotion. Let us take a good look at acronyms in the industry! Search Engine Optimization(SEO), is a term thrown around a million times a day online. So many sites use old techniques that...

TRAFFIC GENERATION ~ The Number One Skill That Will Generate Cash Flow. (Part 3 of 3)
Copyright 2005 Ron Hutton If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time"...

 
How To Add Fresh Content To Your Website

I've read over and over that when it comes to building a website and getting a lot of traffic to it "Content Is King." If you do a search for any topic you will find the websites that come up in the Top 10 all have a lot of content on their websites.

When somone does a search they are looking for information and the search engines job is to provide it to them. For your website to increase in popularity you have to constantly be adding fresh content. This will increase your ranking for the keywords on your site and ultimately increase your traffic and repeat traffic.

Here are a few simple things you can do to add fresh content.

1. Do you publish and ezine? If so add a file to your index for each issue and archive it online. This will bring all kinds of keyword rich content to your website on a constant basis.

2. Start and article page. Add new articles to it. If you write put your articles on your website. Subscribe to a few ezines that are industry related. If you come across an article you like add it to your page.

3. Add Free Syndicated Content Feeds to your article page. This is really easy to do. All you do is copy a few lines of code into the HTML of your web page and you have a constant stream of new articles for your readers. Here are 2 of my favorite sources:

http://www.submityourarticle.com/syndicate/

http://www.web-source.net/syndicator.htm

4. Add Pay Per Click Advertising to your site. Most people think of PPC advertising as a way to promote their site. I have found it very easy to build new web pages around different keywords relating to the the theme of my site and actually get paid for the click. One of my favorite pay per click advertising sources is SearchFeed. This is very easy to work with and provides a nice income boost every month as well.

http://www.team-schuman.com/searchfeed

Here is an example of a page I built around the SearchFeed advertising model. Notice that I have made the look of their box compliment my own page. Also a key here is that as


the advertisers with SearchFeed change so does the content on my site and I never have to do anything except add some easy code one time.

http://www.team-schuman.com/make-money/homebasedbusiness

I have an article on the page and I change that periodically as well.

5. Start a Link Exchange Program. This is a little harder to set up and is time consuming, but I have found it to be worth the effort. In a future article I will go into detail on how to properly do link exchanges. For now just let me say that linking is a great way to constantly be adding new content to your site as you link with new websites that compliment yours.

One company who does a great job if you don’t want to spend much time linking is LinksManager. They manage reciprocal links, and help increase your website traffic through linking with other like-minded quality sites. Check them out here:

http://www.linksmanager.com/

6. Think outside the box. It is worthwhile to continue to think of new and easy ways to keep adding fresh content to your website. Go to Google and do a search for “Fresh Content For My Website” without the Quotation marks. Currently there are Over 1.9 million results that come up. Everything from cut and paste charts, to RSS feeds and a whole lot more.

In conclusion "Content Really Is King. I have found my position with the search engines improve dramatically when I really started building more web pages and adding more fresh content.

It is time consuming at first, but the payoff in the long run is worth the effort when the search engines reward your effort and your traffic and income grow proportionally as well.

Copyright 2004 Jeff Schuman

About The Author

Jeff Schuman is the creator of several websites. His Sites-Plus.Com website is a small business website that contains the best of everything you need to start and run your own small business. Visit it here today: http://www.sites-plus.com.



 

 

 

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