|
|
|
Get More Website Traffic Within the Next Hour
What if I told you that your website could show up on the first page of results on a major search engine...today? Let me prove it to you. One of the fastest ways to get targetted traffic is to pay for it. How? Use a pay-per-click search engine. A...
How you can Land in the Top 30 of Google's Rankings within 6 Weeks for Free
One of the most burning questions that website owners ask
themselves is this: How do I get targeted traffic fast and -
preferably - free? Well, there are many ways to achieve it and I
will show you a bunch of proven site promotion strategies...
Local Business Advertising & Google Adwords
Local Business Advertising & Google Adwords - How local businesses can effectively use Google Adwords to maximise their advertising spend.
"I don't need the Internet to advertise - I'm a local business!"
Okay...
If you could...
SEO: The Importance of an Ethical Approach
It is, of course, always preferable to deal with an ethical practitioner, no matter what the business in question is. But SEO, by its nature, is one of the most sensitive industries, and here such issues as ethics or ethical business conduct are...
Why Traffic Touts and List Pushers Are Bad For Your Business
Why Traffic Touts and List Pushers Are Bad For Your Business Simply Easier Marketing - Part 2 of 3. ---------------------------------------------------------------- (c) 2004 Charles Kangethe ------------------------- In this Article we look...
|
|
| |
|
|
|
|
|
|
Internet Marketing – Short Term Strategy
After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.
Short Term Marketing Strategy
The single best short term marketing strategy is pay-per-click marketing campaigns. A “PPC” campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture.
Google Adwords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When you create your ads, you can choose to place your ads on “content” or “search” results. Select only “search” results until you are sure the advertisement and your site coverts traffic into revenues.
Yahoo purchased Overture a few years ago for 1.8 billion dollars. Overture places advertisements on search results for MSN and, ta da, Yahoo among others. To build your ads, you search for keywords from a list provided by the PPC and create individuals ads. It can take a long time, but it is worth it.
Which PPC is Best?
Both Google and Overture have serious benefits. Google will send more traffic to your site than Overture. Getting your ad in front of AOL users is
particularly advantageous because AOL users are buyers. For whatever reason, they simply seem to be more amenable to buying what you’re selling.
If Google is so great, why use Overture? In many ways, Overture has serious advantages over Google Adwords. One of the biggest advantages involves the size of ads.
To effectively run a profitable PPC campaign, you must get the maximum bang for your buck. One strategy for doing this is to qualify your traffic by explaining details in your description. If you only carry one model of a product, say that so money isn’t wasted with people who are looking for a different model clicking on your ad. With Google, you only get two to three words in your title and 8 to 10 in your description.
PPC advertising is a tremendous short term marketing strategy for a number or reasons. First, the advertising gets traffic to your site immediately. Second, it allows you to test the ability of your site to convert traffic into dollars. If conversions are low, you can modify the site and get immediate feedback.
If its time to get working on your marketing, research the PPC possibilities. Google Adwords and Overture have a lot to offer.
About the author:
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com
|
|
|
|
|
|