|
|
|
Are All Internet Marketers One-Dimensional?
If you are using the popular Overture inventory or any of the many tools that mine it for your keyword research, you could be severely limiting your website or PPC traffic, and negatively impacting your potential sales.
The Overture inventory...
Great Website! But where are your customers?
You have a great website now where are the customers?
A great website without customers is like a mega mall in the middle of a desert with no road leading to it. In order to sell you need customers, but how do you get the traffic to your...
Internet Marketing Basics
Almost all of the articles on Internet marketing lacks coverage on all the basics and all the avenues of Internet marketing because there is just too much information to cover in a few words. Here I am going for an attempt which will be an...
Is Your Business Podcasting? Well, It Should Be.
Copyright 2005 Rodney Rumford It has been said that podcasting is where Blogs and radio intersect. It is my belief that podcasting is quickly emerging as a media that stands completely on its own. Podcasting is nothing like radio in the...
Yahoo!'s partnering with Movable Type and Google
Movable Type ,
which till the other day was preferred choice for professional
and business blogs, is now also a part of Yahoo!
Small Business . With this partnership, Yahoo! plugs the hole
in its bouquet of offerings for small business - that...
|
|
| |
|
|
|
|
|
|
How to Profit from Knowing the Most Expensive Keywords
By knowing the most expensive keywords on the internet, you can create websites and web pages based on these keywords. On these sites and pages, you can serve expensive ads and/or promote affiliate offers that reap high bounties when clicked or completed.
The challenge lies in driving traffic to these sites. One way to drive traffic is through search engine optimization, whereby you create a website that ranks highly on the search engines and receive “free” traffic. Or, if you already have an existing well-ranked site, you can create new pages linked from your existing pages. A second way to drive traffic is through online advertising.
With regards to advertising, one key is to understand correlations between keywords. By determining correlations between inexpensive and expensive keywords, you can advertise on the inexpensive keyword (via pay-per-click (PPC) advertising on search engines) to drive traffic to your website that serves ads based on expensive keywords. For instance, advertising on the keyword “painting” ($0.20 keyword), and sending visitors to your site about the related topic “home remodeling” ($2.00 keyword) allows you to profit from the wide spread between the keyword prices of the two correlated keywords.
Likewise there are many opportunities to run banner and other ads through online advertising networks to drive traffic to your website. These ads can run on both “painting” and “home remodeling” websites. The cost of CPM (cost per impression) advertising typically does not reflect the price of the keywords. That is, a banner ad on a “painting”
website typically costs the same as a banner ad on a “home remodeling” website. This sharply contrasts the price of PPC advertising on search engines which vary widely based on the keyword.
There are two other ways to profit from knowing the most expensive keywords. The first doesn’t even require you to own or operate a website. In this method, you advertise using inexpensive means (e.g., via pay-per-click advertising on inexpensive keywords or CPM advertising) and direct traffic to high paying affiliate offers. The second method is to set up your own search engine. There are several companies that allow you to easily set up a search engine that serves PPC ads syndicated from Google, Overture or other PPC search engine networks. Once you create your engine, you can drive traffic directly to your PPC results, and get paid every time someone clicks on one of the results. Likewise, on your search engine’s home page, you can include many links to expensive keywords, so that when someone clicks on it, the engine shows expensive ads based on those keywords.
Understanding keyword pricing is critical to the online advertising, PPC search engine and affiliate marketing businesses – businesses that combine for over $25 billion a year in revenues. With a market of this size, generating substantial profits, if you have the right information, is really not that challenging.
About the Author
Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords.
http://www.toppayingkeywords.com
|
|
|
|
|
|