|
|
|
7 Steps to a Money Making Website
Have you been considering setting up your own website to make money on the internet? Perhaps you already have a business or a business idea and want your own presence on the web. Or maybe you just know that you want to make money on the internet...
Get into their eyes, hearts and wallets – A text ads primer
The world of the Internet is full of information. Some people offer it and some people are looking for it. But it can be surprisingly difficult for these two to meet and, more often than not, those that offer the information will have to work very...
Lead Me On - Learn About Internet Marketing Leads
Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. As an offline example, new insurance and car sales people are frequently asked to...
Need Traffic? Pay for It !
You have a great website now where are the customers? If you
can't get them through the search engines then maybe you will
have to pay for them.
A great website without customers is like a mega mall in the
middle of a desert with no road...
Tips for Successful Pay-Per-Click Campaigns
Introduction
Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it's actually quite easy and can...
|
|
| |
|
|
|
|
|
|
Is Your Business Podcasting? Well, It Should Be.
Copyright 2005 Rodney Rumford
It has been said that podcasting is where Blogs and radio intersect. It is my belief that podcasting is quickly emerging as a media that stands completely on its own. Podcasting is nothing like radio in the traditional sense. It is only similar in the fact that you can listen to audio. That is where the similarities end.
Podcasting will not be anything like Blogging in the very near future. It already is only slightly related to Blogging from the perspective that anyone can create and publish, and the fact that some Blogs can produce an RSS Feed output. That is where the similarities truly end.
The potential business uses of this media are limited only by a smart marketers imagination. Marketing managers and advertising executives should embrace this technology as a media tool that can deliver results to achieve goals in your companys marketing plan.
Corporate Podcasting: There are many valid reasons why corporations may want to embrace and leverage podcasting. Corporations can set up internal or public facing podcasts.
Corporations and businesses (both large and small) have an opportunity to create a loyal listener audience that can extend their brand and communicate to the target audience.
Businesses can also use this technology both externally & internally as a communication medium to keep local, virtual and world wide groups of clients or employees informed. This could be used for sales meetings for companies that have employees in worldwide locations. It is also an effective medium for distance learning, or in helping to get the entire team on messageon any specific
topic.
Example: Consultants could use podcasting to interview clients, convey success stories, interview other thought leaders, expose business trends, and become a trusted advisor and source of valuable information. This can produce additional clients, increased reputation within a specific community, and extend your valuable brand perception with customers and prospects.
Creating the actual podcast is only a very small part of the success equation. If you need more information about how you can design and execute a proper and fully leveraged podcasting strategy you should work with a qualified consultant that has experience in this media format from a technology, best practices, strategy planning, marketing, and execution perspective.
You can get a free copy of the Podcasting Whitepaper to learn more about this technology and how you can leverage this new media technology for your business. This whitepaper also includes 13 podcasting best practices. Get on the podcasting train soon, it is filling up fast.
About the author:
Rodney Rumford has over 18 years of experience in the technology field. He has held management positions in Marketing, Business Dev, Enterprise Consulting, Sales and Engineering.
He does corporate consulting in the areas of RSS & Podcasting strategy, execution and marketing. He has developed software solutions in the areas of RSS Feeds, Podcasting and PPC Advertising.
He is the CEO of The Info Guru LLC., which operates several web properties that include: http://www.podblaze.com
|
|
|
|
|
|