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AdWords Analyzer Review - Pros and Cons
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market. If you advertise with Google Adwords, you probably know that when there are less...
Free and Low Cost Website Promoting Tools
----------------------------------------------------------- You are welcome to reprint, publish and distribute this article provided the resource box at the end is not altered. You are welcome to replace the cjb.net links with your affiliate...
How to Use Pay Per Click Advertising to Increase Web Site Traffic.
How to Use Pay Per Click Advertising to Increase Web Site Traffic! -Mark Williams© Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday? If you could increase web...
Pay-Per-Click Advertising – The Basics
Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This...
The One Key To Huge Online Success
If you’re at all human then you know how tempting it is to spend money as soon as you earn it. This is especially true with an online business.
How exactly can you avoid this common temptation and gain huge online success?
Or better yet...
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Pay Per Click and Search Engine Optimization – A Perfect Marriage
Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.
Pay-Per-Click - PPC
PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.
Search Engine Optimization – SEO
As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.
So, who is right? In truth, both
sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.
Marketing Marriage
Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.
PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.
About the Author
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.
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