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Business Podcast Marketing Case Study Proves Results
Copyright 2005 Rodney Rumford Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is...
Can You Survive Google's Jagger Update?
Google recently carried out a major update on its ranking algorithm, dubbed "Jagger" by the SEO community. Many webmasters have been left scratching their heads, wondering why their websites are no longer appearing for search terms they...
Google Adwords - How Does It work For You?
Google, in the present internet world, is one of the most successful and fastest growing companies. This is also in part due to the particular service which Google offers to its users – that of a search engine. Thus, people turn towards it as a...
Need Traffic? Pay for It !
You have a great website now where are the customers? If you
can't get them through the search engines then maybe you will
have to pay for them.
A great website without customers is like a mega mall in the
middle of a desert with no road...
PLANNING FOR SUCCESS - A POSITIVE APPROACH
Copyright 2005 Robert Evans
Are you a good or bad planner? Do you cringe at the very mention of the word 'plan'? If you do then you are not alone. Thousands of online (and offline) marketers find themselves in the same position.
A good many of...
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Pay Per Click and Search Engine Optimization – A Perfect Marriage
Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.
Pay-Per-Click - PPC
PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.
Search Engine Optimization – SEO
As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.
So, who is right? In truth, both
sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.
Marketing Marriage
Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.
PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.
About the Author
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.
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