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Cheap Internet Hosting QuickTip
Cheap Internet Hosting Provider QuickTip breaks down the process
of choosing a Cheap Internet Hosting Provider into simple, easy
to follow steps. You will learn how to match a Cheap Internet
Hosting Provider to what your Web Hosting needs are....
:: High Earning Affiliate Is It Possible ?
:: High Earning Affiliate Is It Possible Affiliate Program have exploded on the internet. Thousand of people join them every day. Amazon.com is probably the best example of such phenomenal success. If the affiliate program is so popular and so...
How Ordinary People Are Making Thousands of Dollars From Internet Information Publishing
Johanes Gutenberg, the 15th century German who invented the
printing press died a poor man and failed as a businessman. Yet
his invention revolutionized publishing and made untold fortunes
for publishers all over the world. The penniless German...
How To Make $10,500 Promoting Affiliate Programs
I’ve heard some people say that no one is making money online anymore. Ever heard something like that? Well it couldn’t be further from the truth. I’m making plenty. So let’s put that myth aside right now! You see, not so long ago I was...
Third Party Credit Card Processing Vs. Having Your Own Merchant Account
Third Party Credit Card Processing Vs. Having Your Own Merchant Account by: Josh Greth We all know that accepting credit cards is the key to online sales. Unfortunately, most merchants are unaware that acquiring a merchant account can actually save...
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Pay Per Click and Search Engine Optimization – A Perfect Marriage
Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.
Pay-Per-Click - PPC
PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.
Search Engine Optimization – SEO
As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.
So, who is right? In truth, both
sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.
Marketing Marriage
Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.
PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.
About the Author
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.
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