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PPC Ads – Keep your Ad campaign on track
Pay Per Click (PPC) campaigns can be a thorny business. Some ads that we spent as little as 5 minutes on can generate tremendous income whereas ads that we spend half a day laboring over will sometimes just sit there and cost us money.
After running a few PPC campaigns we will generally have developed enough of a 'feel' for our advertisement to be able to make a success out of it, but in order to get enough experience it isn't always the best thing to just try and try again if we fail. After all we don’t want to throw good money after bad.
In order to make things easier I have compiled a short list of tips and tricks on how to best organize and run your PPC campaigns. Naturally these tips and tricks may vary a bit for the different type of products and PPC search engines you may be using and nothing is (ever!) carved in stone, but these few tips should definitely help to avoid some of the potential pitfalls of a Pay Per Click search engine campaign.
The first and probably best tip is to do exactly what you are doing now. Read anything and everything that you can possibly find on creating internet advertisements and even read competitors ads that do well to get an indication of how things are done.
Create keyword lists before you create your ad. By cleverly inserting keywords into the subject title or the main part of your ad you can increase the CTR (click through ratio) of your PPC ad. People will generally click on ads that contain the keywords they just searched for if they're interested and a high CTR is definitely helpful good for you. More targeted and qualified visitors equals more potential sales!
Surprisingly creating two ads for exactly the same product can help determine what works best. (This is called “split ad testing” or just “split testing”.) This may sound like an expensive solution to testing the quality of our ads, but it will always show which approach is best. With a little bit of luck both ads will work out well and generate enough revenue to make up for the extra effort.
Continually updating the ads and keywords will ensure that the advertisements content remains fresh and in accordance with what the
customer is looking for. By continually updating your ads you can potentially turn a mediocre or even terrible ad campaign around simply by changing a few words here and there or adding and changing keywords.
Make sure that your keyword lists and your used keywords also contain possible plural variations, common spelling and even spelling errors. People are not robots; the average person will be just as likely to type “affilaite” as they are to type “affiliate” and this count for practically any word. (The “a’ and the “i” is transposed. I do this ~all~ of the time!)
If your Pay Per Click Search Engine campaign is doing well be prepared to update it a little bit more often during holiday seasons. You can easily take advantage of the up-swinging buyers market in these times as there are considerably more people online looking to buy specific products.
And finally, don't stick with keywords or ad campaigns that simply don't seem to work. Set a specific amount of money you are willing to spend during the testing phase of the ad. If you spend that amount of money and don’t see the results you were expecting (don’t forget to tweak the ad during the testing cycle!) then it is time to scrap that ad and rethink your position.
If you are not currently signed up with any of the PPC search engines or you just want the low down on the best ROI (return On Investment) Pay Per Click search engines then visit www.SponsorDirectory.com/low-cost-ppc
Good luck to you in you PPC endeavors!
About the author:
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About the author:
J. E. Johnson is the owner/operator of
www.SponsorDirectory.coma highly respected affiliate
program directory and internet marketing website.
For more informational articles and a listing of thousands
of affiliate programs please visit
http://www.SponsorDirectory.com
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