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Pay Per Click Search Engine Affiliate Program
The main reason to join a Pay Per Click affiliate program than a conventional program is that it is much easier to earn from PPC Search Engines than other affiliate programs. Most affiliate programs only pay when a sale is made after one of your...
Pay Per Click Success: How To Uncover Profit-Pulling Keywords for Your PPC Campaign
Choosing to bid on the right keywords can be key to your pay per click success. By choosing the proper keywords - words that your potential customers would use to search for your product - you can pre-qualify web traffic and skyrocket your...
Real Estate Website Marketing - 5 Steps to Crushing Your Competition and Doubling Your Business
Getting your real estate website more traffic is easy if you know how Internet marketing works, not to mention search engine optimization. Your goal is to get as much traffic as possible to your website, but not just any traffic, targeted traffic....
SEO Advertisting & Pay Per Click PPC
Advertising can be an easy way to break into the internet but there are many downsides to it. Unless you are running a community based site, have a site offering very unique content, a valuable service or product the traffic usually only comes as...
Yahoo!'s partnering with Movable Type and Google
Movable Type ,
which till the other day was preferred choice for professional
and business blogs, is now also a part of Yahoo!
Small Business . With this partnership, Yahoo! plugs the hole
in its bouquet of offerings for small business - that...
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The Future of PPC Advertising
For those of you who haven’t used a Pay Per Click advertising platform like Google Adwords or Yahoo! Search Marketing, take notes.
Pay Per Click advertising refers to a style of advertising where the advertiser pays to display a link, an image, or text ad based on the number of clicks. Specific keywords are bid on and results are displayed, and advertisers pay their click prices to have their ad displayed for their selected keywords (Sponsored Results or Sponsored links).
PPC programs can deliver instant targeted visitors to your website in streaming amounts, but what are the downsides?
Click fraud.
It has been estimated that up to 38% of all clicks through PPC advertising are fraudulent. Allegations have even been brought against the major search engines for not doing their part to control the click fraud issues, and critics are quick to point out the fact that search engine companies earn 99% of their income through this advertising
method.
Industry analysis’s predict a change in the next few years as PPC advertising shifts to CPA advertising with search engines. This will eliminate the click fraud issue, because advertisers will began to pay for actions instead of clicks. This form of advertising will become the most dominant form of online advertising.
That being said, is it still possible for a company to profit from PPC advertising?
Certainly!
A properly managed PPC advertising campaign can still be the most effective online advertising method for a company. It IS still possible to achieve a great ROI for a particular product or service, and will continue to drive the most traffic, clicks, and sales for online advertising for years to come.
About the Author
Evan Ernst is a marketing and search engine optimization specialist, who has several years experience in online advertising. His company Adworkz offers online marketing services and consulting for any size business.
www.adworkz.com
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