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Broaden Bonuses for Better Business
Providing bonuses has emerged as an important part of the web marketer's arsenal for a fundamental reason: they get results. Since there are numerous ways to incorporate bonuses into your promotion strategy, confining yourself to one or two could...
How Smart Pricing Effects AdSense (TM) Publisher Revenues
I constantly receive phone calls from clients, prospective clients and reporters asking the same question – what percent of the keyword price does Google pay AdSense (TM) publishers. While the AdSense Standard Terms and Conditions explicitly forbid...
Is your Affiliate Network up to scratch? Put them through a 30 pt. checklist.
Copyright 2005 Michael Lever
Isn't it time you put your Affiliate Network under the microscope?
This guide will greatly assist you when deciding which Affiliate Network to join should you not yet belong to any.
Features and benefits checklist...
Pay Per Click To Guarantee Targeted Traffic!
The days of free search engine traffic are over!
(And the reign of cheap search engine traffic has begun!)
Okay, that may not be quite the case *yet*, but you really do have to work hard (or pay someone to work hard), to even...
The Click Fraud Problem & how to eliminate it.
Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.
What is click fraud?
Click fraud is the deliberate clicks to PPC...
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The Future of PPC Advertising
For those of you who haven’t used a Pay Per Click advertising platform like Google Adwords or Yahoo! Search Marketing, take notes.
Pay Per Click advertising refers to a style of advertising where the advertiser pays to display a link, an image, or text ad based on the number of clicks. Specific keywords are bid on and results are displayed, and advertisers pay their click prices to have their ad displayed for their selected keywords (Sponsored Results or Sponsored links).
PPC programs can deliver instant targeted visitors to your website in streaming amounts, but what are the downsides?
Click fraud.
It has been estimated that up to 38% of all clicks through PPC advertising are fraudulent. Allegations have even been brought against the major search engines for not doing their part to control the click fraud issues, and critics are quick to point out the fact that search engine companies earn 99% of their income through this advertising
method.
Industry analysis’s predict a change in the next few years as PPC advertising shifts to CPA advertising with search engines. This will eliminate the click fraud issue, because advertisers will began to pay for actions instead of clicks. This form of advertising will become the most dominant form of online advertising.
That being said, is it still possible for a company to profit from PPC advertising?
Certainly!
A properly managed PPC advertising campaign can still be the most effective online advertising method for a company. It IS still possible to achieve a great ROI for a particular product or service, and will continue to drive the most traffic, clicks, and sales for online advertising for years to come.
About the Author
Evan Ernst is a marketing and search engine optimization specialist, who has several years experience in online advertising. His company Adworkz offers online marketing services and consulting for any size business.
www.adworkz.com
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