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Custom Made Pay-Per-Click Search Engines are Dead?
There was a very popular idea some time ago: "Create your own custom made Pay-Per-Click search engine and make extra money from your web site". At first sight that idea looks very attractive. You can buy your own custom made PPC search engine for...
Five Secrets to Effective Pay-Per-Click Advertising
With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out?
Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming...
How to Drive Laser-Targeted Online Traffic Using Overture
In online marketing business like affiliate marketing, no
traffic means no sales. That's the reason why most affiliates or
webmasters easily shell out even big bucks just to get top
rankings on the search engines. Once you are promoting a...
How To Make $10,500 Promoting Affiliate Programs
I’ve heard some people say that no one is making money online anymore. Ever heard something like that? Well it couldn’t be further from the truth. I’m making plenty. So let’s put that myth aside right now! You see, not so long ago I was...
Using PPC To Maximize Your Search Engine Positioning ROI
By Dave Davies, Beanstalk Search Engine Positioning, Inc. The quest for higher search engine positioning on the natural search engines is generally the quest to increase revenue from a product or service. It is not the rankings themselves that...
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The Future of PPC Advertising
For those of you who haven’t used a Pay Per Click advertising platform like Google Adwords or Yahoo! Search Marketing, take notes.
Pay Per Click advertising refers to a style of advertising where the advertiser pays to display a link, an image, or text ad based on the number of clicks. Specific keywords are bid on and results are displayed, and advertisers pay their click prices to have their ad displayed for their selected keywords (Sponsored Results or Sponsored links).
PPC programs can deliver instant targeted visitors to your website in streaming amounts, but what are the downsides?
Click fraud.
It has been estimated that up to 38% of all clicks through PPC advertising are fraudulent. Allegations have even been brought against the major search engines for not doing their part to control the click fraud issues, and critics are quick to point out the fact that search engine companies earn 99% of their income through this advertising
method.
Industry analysis’s predict a change in the next few years as PPC advertising shifts to CPA advertising with search engines. This will eliminate the click fraud issue, because advertisers will began to pay for actions instead of clicks. This form of advertising will become the most dominant form of online advertising.
That being said, is it still possible for a company to profit from PPC advertising?
Certainly!
A properly managed PPC advertising campaign can still be the most effective online advertising method for a company. It IS still possible to achieve a great ROI for a particular product or service, and will continue to drive the most traffic, clicks, and sales for online advertising for years to come.
About the Author
Evan Ernst is a marketing and search engine optimization specialist, who has several years experience in online advertising. His company Adworkz offers online marketing services and consulting for any size business.
www.adworkz.com
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