Search
Related Links

 

 

Informative Articles

An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due...
How To Get Free Website Traffic
Copyright 2005 East Tech LLC A free traffic exchange is one of the best ways for webmasters to get free website traffic to their sites or affiliate marketing campaigns. Free Traffic Exchanges allow you to surf other members websites, and for each...
The 5 Best Revenue Models in E-Commerce History
There was a time, back in the 20th century, when everyone wanted to have their own online shopping cart system. By 1997, Amazon.com had served their millionth customer and was really starting to impress regular folks. The internet looked like...
The Basics Of Pay Per Click Search Engine Advertising
Not long ago, Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008. There are three fundamental elements that form the basis of a successful pay per click ad program and they are...
Why Traffic Touts and List Pushers Are Bad For Your Business
Why Traffic Touts and List Pushers Are Bad For Your Business Simply Easier Marketing - Part 2 of 3. ---------------------------------------------------------------- (c) 2004 Charles Kangethe ------------------------- In this Article we look...
 
The Future of PPC Advertising

For those of you who haven’t used a Pay Per Click advertising platform like Google Adwords or Yahoo! Search Marketing, take notes.

Pay Per Click advertising refers to a style of advertising where the advertiser pays to display a link, an image, or text ad based on the number of clicks. Specific keywords are bid on and results are displayed, and advertisers pay their click prices to have their ad displayed for their selected keywords (Sponsored Results or Sponsored links).

PPC programs can deliver instant targeted visitors to your website in streaming amounts, but what are the downsides?

Click fraud.

It has been estimated that up to 38% of all clicks through PPC advertising are fraudulent. Allegations have even been brought against the major search engines for not doing their part to control the click fraud issues, and critics are quick to point out the fact that search engine companies earn 99% of their income through this advertising


method.

Industry analysis’s predict a change in the next few years as PPC advertising shifts to CPA advertising with search engines. This will eliminate the click fraud issue, because advertisers will began to pay for actions instead of clicks. This form of advertising will become the most dominant form of online advertising.

That being said, is it still possible for a company to profit from PPC advertising?

Certainly!

A properly managed PPC advertising campaign can still be the most effective online advertising method for a company. It IS still possible to achieve a great ROI for a particular product or service, and will continue to drive the most traffic, clicks, and sales for online advertising for years to come.

About the Author

Evan Ernst is a marketing and search engine optimization specialist, who has several years experience in online advertising. His company Adworkz offers online marketing services and consulting for any size business.
www.adworkz.com

 
 

 
Content Menu
  • 10 killer ways to promote your new mlm program

  • 10 powerful tips to optimize your google adwords campaign

  • 10 quick and easy steps to building a highly targeted and responsive opt in list

  • 10 secrets of the super affiliate mindset

  • 10 sure fire tips for choosing the right seo company

  • 10 ways to increase web traffic

  • 1 billion monthly local searches how to tap into this astonishing market is finally revealed

  • 25 ways to promote your site online and off

  • 27 817 monthly with affiliate programs

  • 2 keys to manual surf traffic exchange success

  • 3 highly effective strategies to power up your business in 2005

  • 3 proven ways to build your opt in list

  • 3 tips to increase your click through rate and skyrocket your sales with pay per click

  • 3 titanic list building techniques

  • 5 critical pay per click tips

  • 5 google affiliate secrets to help you earn thousands of dollars monthly

  • 5 overlooked ways to market your work at home business

  • 5 pay per click search enginetips

  • 5 secret tips to effective pay per click advertising

  • 5 secret to effective pay per click advertising

  • 5 ways to build a downline

  • 6 critical rules when building an affiliate website

  • 6 more tips for raising your search engine rankings

  • 6 proven steps to internet marketing success

  • 6 quick questions to stop wasting money with seo companies in less than 7 minutes

  • 7 customer acquisition schemes your competitor is hiding from you

  • 7 steps to a money making website

  • 7 tips to become a master affiliate

  • 7 tips to setup your home business budget

  • 7 ways to drive traffic to your website

  • 7 ways to increase your affiliate commissions

  • 8 simple steps to become a super affiliate

  • absolute 10 best ways to generate traffic and build your list

  • accounting for affiliate marketers

  • add 500 targeted keywords to your site in three minutes

  • adult trafficking

  • advertising dos and donts

  • advertising using ppc search engines

  • advertising your work from home internet business with ppc search engines

  • adwords analyzer review pros and cons

  • affiliates guide for success

  • affiliate marketing without a website can it be done

  • affiliate programs crunching the numbers conversion myths

  • affiliate programs worthless for 80 of affiliate marketers

  • affiliate strategies of pay per click advertising networks

  • affordable small business seo 5 common website errors and how to fix them

  • an integrated approach to search engine marketing

  • an overview of pay per click search engine fundamentals

  • an seo glossary common seo terms defined

  • are all internet marketers one dimensional

  • are you in for a safe landing ppc landing pages

  • are you profitable as an internet marketer

  • a beginners checklist to promoting an online business part 2

  • a beginner s checklist to promoting an online business part 2

  • a five minute task that is saving me 750 a month

  • a fundamental overview of pay per click search engines

  • a letter to santa from an internet marketer

  • a network of web sites is not enough

  • a new web marketing roi calculator part 1

  • a website is not enough

  • back door google via overture

  • being your own boss

  • bigger results from smaller search engines

  • big advertising mistake dont do this and it will save your advertising budget

  • broaden bonuses for better business

  • business podcast marketing case study proves results

  • buying your way to the top with pay per click advertising

  • can you rally make a substancial income with an affiliate program

  • can you survive googles jagger update

  • cheap internet hosting quicktip

  • click2britain pay per call the new advertising service in the uk search engine marketing revolution

  • click fraud and how to deter it

  • click fraud threatening the internet economy

  • considerations for a pay per click ad campaign

  • creating a blog to promote an existing business

  • custom made pay per click search engines are dead

  • dedication is essential to your home business success

  • did you get all the good keywords are you sure

  • discover the incredible power of ethics in online network marketing

  • discover the paid advertising strategies without blowing your budget

  • dispel the myths and find success

  • does most recent google update shaken the web industry

  • does your website need search engine placement

  • does your website need search engine placement part 1 2

  • dont focus too much on your internet business website ranking

  • don quixotes post humous virtual expedition filling the black holes in cyber space

  • drive traffic to your site without breaking the bank

  • earning from ppc search engine affiliate programs

  • earning money from affiliate programs

  • ecommerce web site building where do i start

  • eight deadly web site mistakes and how to avoid them

  • essential guide to pay per click advertising

  • exactseek explained part 2

  • fighting click fraud in google adwords

  • five secrets to effective pay per click advertising

  • five steps to profit from google adwords

  • five time tested proven ways to promote your web site

  • free and low cost website promoting tools

  • free traffic vs extra revenue earning from ppc search engines

  • future search opportunities

  • generating a positive roi from ppc

  • get googled with adwords to boost website visits

  • get into their eyes hearts and wallets a text ads primer

  • get more website traffic within the next hour

  • get over 200 000 potential customers from google yahoo and msn

  • googleopoly the motivation behind gmail

  • googles adwords select tm groundbreaking program

  • googles groundbreaking adwords select program

  • googletestad what all the fuss about

  • google adwords and adsense a dynamic small business marketing duo

  • google adwords a quick overview for beginners

  • google adwords how does it work for you

  • google adwords manipulating keywords for success

  • google adwords tips tricks

  • google bombing or legitimate seo

  • google onsite advertiser let the bidding wars begin

  • google sued over click fraud in adwords

  • google s groundbreaking adwords select program

  • great website but where are your customers

  • guide to free advertising

  • guide to pay per click search engines

  • having trouble making money you might have a nasty case of mcn

  • help i need traffic to my website

  • high earning affiliate is it possible

  • how bloggers are making thousands of dollars from the google adsense affiliate program

  • how do i drive traffic to a brand new website

  • how do i get traffic to my website

  • how ordinary people are making thousands of dollars from internet information publishing

  • how smart pricing effects adsense tm publisher revenues

  • how to add fresh content to your website

  • how to avoid website downtime that can affect your search engine listings

  • how to avoid website downtime that can affect your search engine listings cost you money and damage your reputation

  • how to become an seo expert 5 secrets that will allow you to outperform 95 of all webmasters

  • how to become a powerful affiliate marketer in 10 minutes

  • how to click with online advertising

  • how to drive laser targeted online traffic using overture

  • how to drive traffic to your website with traffic exchanges

  • how to easily save on your adwords budget

  • how to fail faster then a speeding bullet

  • how to generate targeted web site traffic with this simple tactic

  • how to get 40 75 profits from contextual ads

  • how to get free website traffic

  • how to get instant traffic to your website for only a nickel a lead

  • how to get the most from your web promotion

  • how to get traffic to your website

  • how to increase the roi on your ppc campaigns

  • how to make 10 500 promoting affiliate programs

  • how to make affiliate sales in 15 minutes

  • how to make money selling affiliate products without a website

  • how to make the most of your home internet based business opportunity in the search engines

  • how to master google adwords

  • how to maximize your ppc campaign

  • how to profit from knowing the most expensive keywords

  • how to promote your business a 10 step guide for beginners

  • how to research before joining a rewards program

  • how to research keywords for search engine marketing

  • how to soar in your search engine marketing in the post google era part 2

  • how to start an internet business the first step

  • how to start a new internet business and always be in positive cash flow

  • how to succeed with an affiliate program

  • how to uncover profit pulling keywords for your pay per click campaign

  • how to use pay per click advertising to increase web site traffic

  • how to use pay per click search engines successfully

  • how to win the war of pay per click advertising

  • how you can attract site visitors turn them into customers and make your small business site a real revenue earner

  • how you can land in the top 30 of googles rankings within 6 weeks for free

  • huge profits in pay per lead affiliate programs

  • if you build it they will come

  • improving ppc performance

  • increasing link popularity without exchanging links

  • independent search engine directory network isedn breaking news

  • index

  • internet business benifits

  • internet marketing basics

  • internet marketing short term strategy

  • is click fraud really a problem

  • is google analytics good for the internet marketing industry

  • is this affiliate marketing software the killer app that will make your internet advertising campaigns hugely successful

  • is your affiliate network up to scratch put them through a 30 pt checklist

  • is your business podcasting well it should be

  • keywords importance and uses

  • kick off your traffic virus

  • kick off your web traffic virus

  • knocking the mythology out of affiliate network marketing

  • kyewords importance and uses

  • lead me on learn about internet marketing leads

  • left or right which is best pt1

  • link popularity its role and importance in getting top search engine rankings

  • link trading myths uncovered

  • local business advertising google adwords

  • looksmart answer their critics

  • looksmart not small business friendly

  • make money blogging

  • making money on the web

  • making real money with google adsense

  • managing the cost of doing business online

  • marketing your business how do i adapt to the internet

  • marketing your website

  • measuring evaluating a public relations presence online

  • microsoft and ppc advertising not quite a flirt anymore

  • monetize your website

  • multiple affiliate sites means multiple revenue streams

  • my favorite home business marketing ideas

  • need traffic pay for it

  • new google blog search is great marketing news for business podcasts blogs and rss feed publishers

  • new msn search may be a google killer

  • online business snippets

  • online shopping resource for users and advertisers

  • on a budget 3 ways to drive traffic quickly and cheaply

  • optimize your pay per click ads 3 quick tips for killer results

  • organic natural search engine optimization versus pay per click search engine advertising

  • paid search advertising that delivers maximum roi

  • part 2 5 more pay per click tips

  • pay per click ads 3 quick tips to get the most from your ppc advertising

  • pay per click advertising 3 tips to increase your click through rate and skyrocket your sales

  • pay per click advertising how to uncover profit pulling keywords and make your sales soar

  • pay per click advertising search engine optimization

  • pay per click advertising the basics

  • pay per click adwords 2005 expensive without expert help

  • pay per click and search engine optimization a perfect marriage

  • pay per click definitions

  • pay per click pays back big for local business marketing efforts

  • pay per click search engines a fundamental overview

  • pay per click search engine affiliate program

  • pay per click search engine guide

  • pay per click search engine marketing starting a campaign

  • pay per click success how to uncover profit pulling keywords for your ppc campaign

  • pay per click to guarantee targeted traffic

  • pay per click tracking

  • pay per performance advertising what is it

  • pay per performance web traffic

  • planning for success a positive approach

  • ppc ads keep your ad campaign on track

  • ppc advertising the first step in a seo marketing campaign

  • ppc bid management software showdown

  • ppc easy as 123

  • ppc for dummies part two of two

  • ppc management when to give up on a loser

  • ppc search engines are ok what about their partners

  • ppc search engines revealed 5 things you need to know

  • ppc v natural search a cost comparison case study

  • promoting your online survey

  • real estate website marketing 5 steps to crushing your competition and doubling your business

  • rotator

  • run a profitable google adwords pay per click campaign

  • search engines 101 search engines explained

  • search engines the life blood of internet based home businesses

  • search engine optimization and you reindexing

  • search engine optimization an overview

  • search engine optimization reindexing

  • search engine submission techniques on google

  • search engine tips

  • sem on demand

  • seo advertisting pay per click ppc

  • seo case study attorneys chasing vioxx organic search ranking

  • seo or ppc which one is right for you

  • seo ppc sem asap

  • seo search engine optimisation and web positioning techniques

  • seo success step two is attracting search engine attention

  • seo the importance of an ethical approach

  • seo the most effective form of advertising

  • short term vs long term marketing efforts

  • should you buy text links

  • site promotion best ways to promote a site

  • some of the best ways to get visitors to your site

  • so you want to make big profits from your adwords ppc campaigns

  • so you want to run a pay per click campaign

  • starting a home business step 6

  • still putting all of your eggs in googles basket

  • stripping for hits

  • surviving the looksmart carnage

  • ten steps to a well optimized website step 2 content creation

  • ten step guide to boosting your sites traffic and revenue

  • testing pay per click to build a subscriber list fast

  • the 5 best revenue models in e commerce history

  • the 5 sure fire ways of building massive traffic and making thousands in affiliate sales

  • the 7 truths of being an affiliate

  • the advantages of an internet business

  • the adwords and adsense road to big profits

  • the all new msn toolbar will search trends change

  • the art of online business marketing

  • the basics of making money with blogs and adsense

  • the basics of pay per click search engine advertising

  • the business case for seo

  • the chicken or the egg and the internet marketer or site designer

  • the click fraud problem

  • the click fraud problem how to eliminate it

  • the cost of click fraud

  • the future of ppc advertising

  • the home business university that changed my life

  • the hottest new advertising craze to hit the internet pixel ads

  • the hottest new craze to hit the internet pixel ads

  • the huge response from text links within articles shocked me

  • the latest innovation in search engine algorithms user popularity

  • the life blood of internet based home businesses search engines

  • the many advantages of an internet business

  • the mediterranean diet affiliate easy link low refund rate at 60 return

  • the one key to huge online success

  • the pros and cons of bid gaps

  • the right way to use free articles to build up huge traffic and profits for your site

  • the search engine times are changing

  • the truth adsense click fraud can not be stopped

  • the ultimate web site marketing strategies that you should know

  • third party credit card processing vs having your own merchant account

  • this affiliate marketing software could transform your google adwords and overture advertising campaigns into a huge success

  • tips for successful pay per click campaigns

  • tips on how to increase your google page rank

  • top 3 ways to boost your affiliate commissions overnight

  • top 5 marketing predictions for 2002

  • top three reasons for why your product is not selling

  • top traffic generation techniques

  • tracking troubleshooting for increased sales

  • traffic generation the number one skill that will generate cash flow part 1 of 3

  • traffic generation the number one skill that will generate cash flow part 2 of 3

  • traffic generation the number one skill that will generate cash flow part 3 of 3

  • true or false you can make money while you sleep

  • turn ppc campaigns into riches using affiliate storefronts

  • understanding affiliate programs

  • understanding the different methods of online promotion

  • using ppc to maximize your search engine positioning roi

  • using smaller search engines for big profits

  • visitors leave after seeing my home page aye carumba

  • warning five things every newbie in the internet marketing business should know

  • web advertising e marketing places

  • web business overview marketing

  • web site optimization

  • web site promotion free web site traffic that produces leads and sales

  • what is impression fraud or how grinch stole cindy lous better web site roi

  • what to do when adsense tm serves the wrong ads

  • where are search engines going paid inclusion trend emerges

  • which one traffic sales building strategy should you choose

  • why is seo so important to your site

  • why most people dont use effective but free online marketing tools

  • why optimize your site for search engines

  • why paid inclusion is better than ppc advertising

  • why traffic touts and list pushers are bad for your business

  • why you dont succeed as an affiliate

  • why you need an article marketing strategy before posting a single article online i

  • yahoo s partnering with movable type and google

  • youre going to fail most of your marketing efforts why is it good

  • you just created your own turnkey internet business now what

  • you re going to fail most of your marketing efforts why is it good