|
|
|
How to Avoid Website Downtime That Can Affect Your Search Engine Listings, Cost You Money, and Damage Your Reputation
If your web pages are down — even momentarily — it can hurt you several ways. Learn why, and what to do to make sure your pages are visible the maximum amount of time.
The Internet has changed the way we access information, and the way we buy...
How To Click With Online Advertising
Clicking With Online Adverts
If your business is small and operating in a niche market,
you need an alternative to the free search engines that are
becoming even more competitive and complex. Pay-Per-Click
("PPC") advertising can be that...
How To Get Instant Traffic To Your Website For Only A Nickel A Lead!
Pay-per-click advertising is one of the most cost-effective methods of getting leads known to Internet business owners. It gives you instant traffic, and allows you to test your business model in real time.
At the same time, pay-per-click...
How To Use Pay Per Click Search Engines Successfully
Pay Per Click Search Engines(PPCSE) are popping up everywhere. There are over 180 and growing rapidly. Many of them are new and you will not get much traffic at this time. However, the top PPCSE can direct many interested customers to your site. The...
The 5 Best Revenue Models in E-Commerce History
There was a time, back in the 20th century, when everyone wanted
to have their own online shopping cart system. By 1997,
Amazon.com had served their millionth customer and was really
starting to impress regular folks. The internet looked like...
|
|
| |
|
|
|
|
|
|
The Future of PPC Advertising
For those of you who haven’t used a Pay Per Click advertising platform like Google Adwords or Yahoo! Search Marketing, take notes.
Pay Per Click advertising refers to a style of advertising where the advertiser pays to display a link, an image, or text ad based on the number of clicks. Specific keywords are bid on and results are displayed, and advertisers pay their click prices to have their ad displayed for their selected keywords (Sponsored Results or Sponsored links).
PPC programs can deliver instant targeted visitors to your website in streaming amounts, but what are the downsides?
Click fraud.
It has been estimated that up to 38% of all clicks through PPC advertising are fraudulent. Allegations have even been brought against the major search engines for not doing their part to control the click fraud issues, and critics are quick to point out the fact that search engine companies earn 99% of their income through this advertising
method.
Industry analysis’s predict a change in the next few years as PPC advertising shifts to CPA advertising with search engines. This will eliminate the click fraud issue, because advertisers will began to pay for actions instead of clicks. This form of advertising will become the most dominant form of online advertising.
That being said, is it still possible for a company to profit from PPC advertising?
Certainly!
A properly managed PPC advertising campaign can still be the most effective online advertising method for a company. It IS still possible to achieve a great ROI for a particular product or service, and will continue to drive the most traffic, clicks, and sales for online advertising for years to come.
About the Author
Evan Ernst is a marketing and search engine optimization specialist, who has several years experience in online advertising. His company Adworkz offers online marketing services and consulting for any size business.
www.adworkz.com
|
|
|
|
|
|