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A Five Minute Task That Is Saving Me $750 A MONTH!
As my regular readers will know, I often share my own online experiences in my articles in the hope that it will help some of you. As my regular readers also know, despite the fact that I have achieved a degree of success with my...
Creating A Blog To Promote An Existing Business
Copyright 2005 Mal Keenan
If you belong to any of the following groups, then this article is for you.
* You already have a business and a website that serves as the official hub for your online sales. The website may be serving as an online...
Google's Groundbreaking AdWords Select Program
One of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected...
Help – I Need Traffic To My Website
It’s no secret, the lifeblood of any website is the amount of traffic that consistently visits it on a daily basis. Generally speaking large amounts of traffic leads to an increase in sales and income. Poor traffic leads to disappointment and zero...
Pay Per Performance Web Traffic
Why should you pay to get web site traffic, isn't SEO enough?
It's a fair question - after all most businesses on and offline have tight budgets to play with and need to make each and every penny count.
So why should you as a business pay...
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The Search Engine Times Are Changing!
I have been a cyber citizen now for many years. I was lucky enough to be part of the internet revolution from quite early days as far as the UK goes. I have a lot of experience of using the internet as a 'surfer'.
What amazes me is the growth of the market relating to the provision of search engines services.
I remember when Yahoo! was just about the only search. These where the days of unbiased search results. The search engine market is now big business, and payment to be listed in one way or another is common.
Google, although apparently providing unbiased results, allows PPC or Pay Per Click advertising by its AD Words campaign. When searching on Google you may notice the small advertisement boxes on the right of the returned results. These are free to display but incur a cost to the website owner/advertiser when clicked. Hence pay per click!
Other search engines like Yahoo provide a pay to be included service. Where you may not actually be paying to be listed in search engine results you will be manually approved (or not!) to be included in there yahoo directory for a fee.
But things look like they are due to change. With income now viable for search engine providers, other big players are on the horizon all wanting a slice of the cake. MSN has recently stopped using other search engines results on its pages and has replaced them with its own search engine.
Both MSN and Yahoo now appear to be cataloguing the internet like crazy trying to catch up, and over take, the biggest search engine we all loving call Google.
As a web designer/web
application builder and search engine optimisation fanatic I watch closely the log files of my many websites. These files can tell you a host of things. One interesting thing to follow is the visits your site gets from search engine bots (or spiders). These are the automated parts of a search engine that travel around the internet "reading" pages and deciding what they contain, how important they are, and how they sit in relation to other pages and sites in the tangled web called the internet.
MSN for one appears to be visiting all my sites very frequently. Most of the time visiting up to twenty pages per visit. This compares to googles one to three pages when it can feel like it. Yahoo too seems to be doing the same as MSN.
With these two search engines spidering the internet like crazy, it could mean that google has to start worrying about its top spot.
This my friend, should start you thinking. If you own or run a web site, and search engine traffic is important to you, is it friendly to Yahoo/MSN two search engine spiders? Do they like the same things Google does? If Google disappeared tomorrow, would your business still be able to exist?
Food for thought!
About the Author
From the early days of the internet, Darren has always been a part of it in one way or another. A typical "how's it work" kinda guy, he likes to take web pages apart to see how they work. This understanding, and the relationship of how search engines look at web sites, Darren now spends most of his time "Optomising" his many sites. His constantly changing site lives at http://www.netneo.co.uk.
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