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Building Better Bridges: Networking for Personal Productivity
Mistakenly, networking is sometimes viewed or approached as selling, aggressive, simply passing out business cards, or used solely for personal gain. However, the true spirit of networking involves getting to know people and developing...
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5 Low Cost and Successful Methods For Independent Professionals To Get Clients

5 Low Cost and Successful Methods For Independent
Professionals To Get Clients
Copyright 2002 by Paul Bednar

It goes without saying that clients are the lifeline of
every independent professional. You sure won't be in
business long without them! There are many marketing
methods used to get clients. Some methods, such as magazine
advertising, are quite expensive while others cost very
little in comparison and produce better results. Here are
five inexpensive and successful marketing methods to get
clients.

1. Networking

Like it or not, getting clients is done through one-on-one
personal communication. The strength of your relationships
is paramount. You won't get to know anyone or develop any
relationships if you hide in your office or behind your
computer. Get out there and press the flesh!

Clients want to feel comfortable about the independent
professionals they retain and prefer to know them personally
or have a trusted person recommend someone.

Go where the decision-makers are that can hire you. Go to
the same conferences; join the same associations, read the
same magazines and newsletters.

Make a habit of regularly staying in touch with your
network. Contact all of your friends and colleagues. Tell
them what you are looking for and what you're interested in.
Be sure to contact prior employers and bosses too. If
you've departed on good terms, this is a great way to get
clients.

2. Writing articles

An independent professional that writes articles and gets
them published in industry magazines, trade journals,
newsletters, etc. becomes positioned as an expert.

Potential clients that like your articles will contact you
when they want more information. Some of these contacts
will become clients.

Consider writing articles for a variety of publications in
your industry such as magazines, journals, print
newsletters, ezines, and web sites. You can write articles
on a variety of topics such as the new trends, a creative
way to solve a common problem, your thoughts on the current
state of business, etc. There are numerous possibilities!

Unless you are extremely well known, don't start out
submitting articles to the most prestigious magazines and
journals. Start small. It is best to target publications
where you have the most likely chance of getting published.

Be sure to include copies of your published articles in your
literature to potential clients.

Do not ask to get paid for your article. Having a
publication print your article and position you as an expert
is the best kind of advertising you can get.

3. Speaking

Giving speeches, lectures,


seminars, etc. is another
marketing method that positions you as an expert. This
concept is similar to writing articles: potential clients
that are impressed with your presentation will contact you
for additional information. Some will become clients.

Use your knowledge and experience to develop talks on a
variety of issues such as upcoming business changes, offer a
unique solution to a recurring issue, etc. Be creative!

There are multitudes of speaking opportunities. It is best
to concentrate on organizations where you have the most
likely chance to speak. Contact local chapters of your
professional organizations. Look for other local, regional,
and national conferences too.

Do not request payment for your presentation because the
recognition you receive as an expert is better than any
advertising you can buy.

4. Your competition

Get to know your competition. They can be an unusual source
for clients.

Has anyone ever told you that they were too busy to handle
your business and they gave you the name of a competitor
that could help you? This is the same concept.

This is not to suggest that you refer all your clients to
your competition. However, there are circumstances when
this practice is appropriate.

Form reciprocating referral relationships with your
competitors. This means you refer potential clients to your
competition when you have too much business and vice versa.
With these relationships everybody wins!

5. Subcontracting

Subcontracting opportunities exist when an independent
professional has a client and needs some help. This
independent professional retains or "subcontracts" you to
perform a specific aspect of their client project. Once
your particular aspect is complete, your involvement with
the project ends.

You get paid by the independent professional that retains
you, not by their client. Generally, subcontractors don't
get paid as much as if they got the project on their own.

Here are 3 main reasons why subcontractors are used:

A. An independent professional has too much work and needs
an extra set of hands.

B. You can perform a particular task more efficiently so it
is more economical for the independent professional to have
you do the work.

C. Your expertise is necessary to complete the project.

About the Author

Paul Bednar helps people cut the corporate chains and become a
free agent or consultant. Visit his web site for other articles,
answers to common questions, and lessons learned. Subscribe to
the free newsletter at http://www.free-agent-information.com or
by sending email to mailto:subscribe@free-agent-information.com.

 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
www.pr.com
 
PR Newswire - news distribution, targeting and monitoring
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
www.prnewswire.com
 
PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
www.prweek.com
 
Public relations - Wikipedia, the free encyclopedia
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ...
en.wikipedia.org
 
Puerto Rico - Wikipedia, the free encyclopedia
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
en.wikipedia.org
 
The Public Relations Society of America (PRSA)
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
www.prsa.org
 
CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
Center for Media and Democracy - Publishers of PR Watch
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
www.prwatch.org
 
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
www.gotopuertorico.com
 
PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ...
www.edelman.com
 
LEWIS PR - global public relations
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals.
www.lewispr.com
 
IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
www.ipr.org.uk
 
PR News Online — Trusted Source for Public Relations News, PR ...
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
www.odwyerpr.com
 
PR News Online — Trusted Source for Public Relations News, PR ...
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
www.prandmarketing.com
 
Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
www.linuxpr.com
 
Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
escape.topuertorico.com
 
 

 
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