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Informative Articles

Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media...
How to Really Benefit from Associations (Part 3 of 3-Part Series)
This is Part III in a 3-part series. For your convenience, the entire series is online here: · Part I: “How to Develop Industry Contacts” http://movingaheadcommunications.com/associations1.html · Part II: “Tips For Improved Networking in...
Moving Key Audiences to Take Action?
You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or her objectives? Are you persuading those key stakeholders – especially those whose...
Outsourcing NOT Just for Big Business
Outsourcing has become a controversial issue and a hot topic among presidential candidates this year. But have you stopped to think how your business can benefit from the efficiency, functionality and cost savings of outsourcing? If you have,...
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach. Why not shoot for a 1-2 PR punch? First, focus sharply on...
 
Trend Setting: How Office Art Improves Productivity

Does the way your employees perceive their physical work environment have an impact on their job performance? You bet your break room it does!

In a recent study conducted by the Business Committee for the Arts, in collaboration with the International Association for Professional Art Advisors, researchers established a positive relationship between on-the-job productivity and the presence of art in the workplace. Along with productivity, the study addressed other human factors including stress, morale and creativity. The survey polled employees from a variety of companies across industry lines, and demonstrated that art in the workplace:

•Helps combat stress

•Improves employee morale

•Heightens creativity

•Improves productivity

•Encourages expression and creativity

•Encourages diversity appreciation

What are the implications of this finding?

The inclusion of artwork in company offices has a strategic importance in business planning. The inclusion of art in your corporate budget may also aid in managing human resources and in marketing.

Consider the following immediate benefits of including art in your company’s marketing plans:

1) The inclusion of art in company offices may be an excellent marketing strategy, especially if the company is in the service sector where outside customers visit company offices on a daily basis. Many medical service providers in private practice continuously acquire art to support a sense of calmness and security.

2) Strategically placing pieces of artwork in company buildings is a strong public relations tool, setting the business apart from competitors.

In the long run, the inclusion of art in your strategic plans displays the company's sense of social responsibility, teaching employees and customers to appreciate the value of art in society. It also enhances your work environment, fostering the acceptance of diversity and boosting creativity among employees.

So, you think including art in


your company office is a great idea. Now you’re faced with a fundamental problem: how do you go about acquiring pieces of artwork?

Begin the process with a step-by-step analysis of the company's needs. Buying artwork is an important decision that requires substantial consideration. Contemplate the following points:

•What form of art, and in what medium? Oil paintings on canvas, wooden sculptures, photographs. (Our recommendation would be hand made oil paintings on canvas. They are easy to maintain and oil paintings provide the most desired affect.)

•Themes and content (Nudes and morbid imagery are a no-no!)

•Quantity vs. quality: few expensive pieces or numerous cheaper ones.

•Budget: don’t spend what you don’t have.

•Design and décor issues (sometimes it’s better to leave this to professionals)

After making the best decision for your company, it’s time to get the ball rolling.

1) Designate the responsibility of proposal preparation, procurement and collection management within the company, or contract from outside.

2) Consult with professionals in the art business.

3) Complete the acquisition and arrange for installation.

4) You may arrange an open house after the acquisition where employees should be encouraged to objectively appreciate the new collection. (This helps to stimulate creativity and promote diversity appreciation!)

Congratulations, you’ve now joined the list of trend setting companies who motivate their employees to greater heights with the inspiration of art. A job well done!

GA-001

About the Author

Alex Oke has worked in the art business for over 4 years. For the last 2 years he has headed OverstockArt, an experienced online retailer of hand made oil paintings with the best prices and quality on the web. Contact OverstockArt today for a free consultation about your office décor and budget requirements at 1-866-686-1888.

http://www.OverstockArt.com

 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
www.pr.com
 
PR Newswire - news distribution, targeting and monitoring
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
www.prnewswire.com
 
PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
www.prweek.com
 
Public relations - Wikipedia, the free encyclopedia
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ...
en.wikipedia.org
 
Puerto Rico - Wikipedia, the free encyclopedia
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
en.wikipedia.org
 
The Public Relations Society of America (PRSA)
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
www.prsa.org
 
CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
Center for Media and Democracy - Publishers of PR Watch
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
www.prwatch.org
 
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
www.gotopuertorico.com
 
PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ...
www.edelman.com
 
LEWIS PR - global public relations
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals.
www.lewispr.com
 
IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
www.ipr.org.uk
 
PR News Online — Trusted Source for Public Relations News, PR ...
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
www.odwyerpr.com
 
PR News Online — Trusted Source for Public Relations News, PR ...
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
www.prandmarketing.com
 
Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
www.linuxpr.com
 
Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
escape.topuertorico.com
 
 

 
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