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ETO Institute Spokesperson TR Cutler Adds Strategic Alliance Partner Focus Marketing
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense...
"Getting PR in your town: Realities to remember"
In business, getting effective media coverage is often crucial to success. Doesn’t matter how good you are if they don’t know you’re out there. But, there are realities to remember about the media, wherever you do business. Some of them are: •...
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change – the kind that leads directly to achieving...
Manufacturing Public Relations firm TR Cutler, Inc. Increases Staff
Ranked as the nation’s leading manufacturing public relations firm, TR Cutler, Inc. (www.trcutlerinc.com) based in Fort Lauderdale, Florida, announced a 25% growth rate over the past twelve months. According to Cutler, “Manufacturing has seen a huge...
THE BOOKLET JOURNEY
Way back in 1991, when my organizing business was already 8 years old, I spotted an offer for a free copy of a booklet called "117 Ideas For Better Business Presentations" . Well, because I do business presentations, and because the price was right,...
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Does Becoming a Published Author Enhance a Business?
There is a boom occurring lately, especially in the online world. More and more business people are authoring their own print book and e-books. These materials can run the gamut from information books to personal life stories, as well as coaching materials, and life skills training manuals.
With so many doing this, it would seem apparent that this is a great way to escalate a business to the next level. After all, if a person can set themselves up as an expert by publishing materials on certain subjects, others will obviously buy more, and revenue will skyrocket, right? This is not necessarily so.
While it is an advantage in some instances, it can be a disadvantage in other instances. There are parameters that need to be followed for successful publication, and there are certain requirements that must be met for successful publication.
The advantages of authoring and publishing are as follows:
1. An individual can set themselves up as an expert in a specific field of interest, thus enhancing sales and trust with clients and customers. If a publication is effective enough, and the marketing done well enough, massive exposure will occur, and an individual can fast become a "semi-celebrity" in their chosen field.
2. A print book or e-book can drive intense amounts of traffic to a Web site, if a URL is included in the publication. Publications are a well-known Search Engine traffic tool.
3. The revenue from a successful publication can itself be lucrative.
4. Backend sales can be made effortlessly, by including "mention" of other products/services within the published materials.
5. Public relations are increased, with some authors and publishers enjoying extensive notoriety. When this occurs, oftentimes individuals will buy "any" and "all" subsequent follow up products that are produced by the author and publisher.
6. Lucrative joint ventures can be established with solid publications. Many large sized print publishers and online publishers will give massive exposure to authors that produce a well-written, wide selling publication.
The disadvantages, however, do exist, and these are as follows:
1. Producing a quality publication is time consuming, at best. Materials need to be researched, written, and re-edited many, many times before the publication can be released.
2. Producing a quality publication can be costly as well. Although the field of self publishing has increased exponentially (the amount of software and services available now for self publishers is astounding), there are significant costs related to the authoring and publishing of materials, i.e., publication software and services, marketing costs, research costs, editorial and layout costs, etc.
3. If the publication is not well written and researched, and doesn't effectively reach it's target market, the author and
publisher may very well create "negative publicity" which will hurt the business, not enhance it.
4. "Negative fans" may appear. These are individuals that seem to magically appear who disagree wholeheartedly with the published materials, and may very well create havoc for the author and publisher. Jealousy is many times a motive here, but motives are varied. This is an occupational hazard for all authors and publishers.
5. Legalities must be followed to the letter. All copyright laws, distribution laws, and all other laws pertaining to authoring and publishing must be followed explicitly. Many "novice" authors and publishers are unaware of these, and find themselves in a "legal mess". A consultation with a lawyer versed in copyright is usually in order prior to authoring and publishing.
6. Plagiarism is rife in the world of writing, authoring, and publishing. Especially if a work is good, there will probably be recurring instances of this. Methods to defeat this behavior, such as online security measures and offline follow up, leads to an increase in overall costs.
Overall, any work must be extremely well written and professional to succeed. Many times, beginning authors and publishers, who have never written a word prior to this in trying to contain costs, will attempt to churn out the work themselves, leading to a disorganized, somewhat "unreadable" work. It is always prudent, if a person is not a writer themselves, to hire a ghostwriter that is proven, to effectively write the "best materials" possible. A publication that is disorganized and ineffective, will not "sell" in the end, and only cost the author and publisher more money overall as charge backs and returns will occur frequently, and the materials will need to be redone eventually.
Also, there seems to be a wave of new books appearing each month, that are written by those that know "little to nothing" of the materials they propose to be experts on. This is the largest mistake possible in the world of authoring and publishing. No one can be an "expert" on something that they know "nothing" about. Readers are quick to "catch on" when an author or publisher knows nothing about the subject matter. If in doubt, forego authoring and publishing until you have become an "expert" rather than write about a subject that you know nothing about, or pick a subject in which you do have a good grasp of the materials.
Be truthful, be honest, be adept, and be determined, and if you do choose to author and publish, you will indeed see success and a great business benefit! To be less than truthful, honest, adept and determined, and authoring and publishing will soon become a nightmare!
About the Author
Vishal P. Rao is the owner of http://www.home-based-business-opportunities.com - One of Internet's leading website dedicated to starting, managing and marketing a home based business.
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| PR.com: Directory of Businesses Jobs Press Releases Products ... |
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| PR Newswire - news distribution, targeting and monitoring |
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| PR Week Magazine |
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| www.prweek.com |
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| Public relations - Wikipedia, the free encyclopedia |
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| en.wikipedia.org |
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| Puerto Rico - Wikipedia, the free encyclopedia |
| Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
| en.wikipedia.org |
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| The Public Relations Society of America (PRSA) |
| Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
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| CIA - The World Factbook -- Puerto Rico |
| Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
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| Center for Media and Democracy - Publishers of PR Watch |
| A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
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| Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
| Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
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| Edelman |
| Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
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| LEWIS PR - global public relations |
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| IANA | .pr - Puerto Rico |
| University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
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| Online Public Relations Home Page |
| Free online resource for public relations professionals. |
| www.online-pr.com |
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| Chartered Institute of Public Relations, CIPR, the professional ... |
| The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
| www.ipr.org.uk |
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| PR News Online — Trusted Source for Public Relations News, PR ... |
| The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
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| O'Dwyer's Public Relations News - odwyerpr.com |
| Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
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| PR News Online — Trusted Source for Public Relations News, PR ... |
| E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
| www.prandmarketing.com |
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| Linux PR: |
| Comprehensive Press Release and Public Relations resource for the Linux community. |
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| Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
| Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
| escape.topuertorico.com |
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