|
|
Book Summary : The 18 Immutable Laws of Corporate Reputation
This article is based on the following book: The 18 Immutable Laws of Corporate Reputation By Ronald J. Alsop Wall Street Journal Books ISBN 074323670X 320 pages Everything an individual or company does or produces contributes to its...
How To Get Your Public Relations Money's Worth
How can we be more successful in life than achieving the goal we set at the beginning of ANY effort? We can't!
Regardless of what business we’re in, we all want the value – let’s call it “money’s worth” -- we paid for up-front at the...
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?
...
The Wages of Science - Part I
In the United States, Congress approved, last month, increases in the 2003 budgets of both the National Institutes of Health and National Science Foundation. America is not alone in - vainly - trying to compensate for imploding capital markets and...
Writing A Press Release
News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are...
|
|
|
|
|
|
|
|
How to Really Benefit from Associations (Part 2 of 3-Part Series)
This is Part II in a 3-part series. For your convenience, the entire series is online here:
· Part I: “How to Develop Industry Contacts” http://movingaheadcommunications.com/associations1.html
· Part II: “Tips For Improved Networking in Associations” http://movingaheadcommunications.com/associations2.html
· Part III: “Researching Associations in Your Industries” http://movingaheadcommunications.com/associations3.html
Part II: TIPS FOR IMPROVED NETWORKING IN ASSOCIATIONS
1. Give people a break - - as much as possible! Association folks are just as busy or more so than any other business people. Many are doing double-duty with volunteer work on top of their regularly paid work everyday. So, for example, if someone said they’d call & didn’t, open your next call to that person with something like, “You’ve probably been super busy, so I just wanted to touch base for a sec….”
2. Membership Directory – Two words: USE IT. Call people from it, email them, send them postcards. Jot notes in the margins. Write notes from meetings & other group events in the margins to help describe members; like: “the gent with the cowboy hat who sat next to me.”
3. Participate – join in discussions, introduce yourself at meetings, ask questions, etc. Don’t leave all the “thinking and planning” up to the Board members. Share any resources, suggestions and ideas that you have that may help group members.
4. Reach Out - Not only volunteer, but reach out to fellow group members. Everyone goes through job stress, family situations, “bad hair” days, etc. Don’t just be a “good time” friend or contact only.
5. Lemons into Lemonade – Reach out; make lemonade out of lemons. For example, don’t be a gossip. It’s easy in a group situation to get caught up in an issue and be opposed to another member. Remember to be fair and allow others to voice their opinions. You don’t always have to agree with everyone. And you won’t. But disagree in an agreeable manner. For example, if someone else’s idea is voted in instead of yours, don’t cop an attitude & drop out or quit the group. Give the other person’s idea a try and maybe write up a report on it for a future presentation and include your suggestions for improvements.
Note: If you did happen to mess up and inadvertently cop an attitude and insult someone or something, take a time out. Pick yourself up, dust yourself off, apologize / make amends and move on. No one is perfect. And no one expects you to be. Kindness and apologies are always welcome. That “Do Unto Others” Golden Rule works wonders and is appreciated in groups worldwide, regardless of the industry.
6. Grow / Joint Ventures (JVs) – Generally groups have a Nationwide affiliation and affiliations with other states / regions. Get involved (slow and steady) with their overall concerns. And stay abreast of their issues when possible. Reach out to the other affiliations and network, too. They often offer educational and other industry opportunities, and often with an outlook that can enhance your own, coming from another point of view. When possible, seek joint venture (JV) opportunities.
JV tips:
·Don’t be afraid to ask.
·Put your request in writing (for the general public, unless you’re in a hi-tech field).
·Treat your request like a proposal & include past work you’ve done in this field, samples, references, additional resources, your credentials, etc. with your request. Prepackage info into autoresponders http://presssuccess.com/AutoPilot so it can be sent upon request.
· Be flexible. For example, others may have already asked similarly, so you might be offered a “group” project instead. Or maybe a Board member has a totally different idea but with your same guidelines, so maybe you could slant your proposal a little differently. ·Have patience & follow up in a professional manner. Reaching a “Board-approved” decision can take awhile to get through channels. So sit tight and touch base every once in awhile.
·“No” doesn’t mean forever. Maybe your idea could work next quarter or next year. Or maybe your proposal could be altered and resubmitted. No’s are not personal in nature. So treat them like regular business proposals and follow up for feedback and suggestions. Maybe there is something else you could do that would be a much better fit.
·Refer to "The Seven Habits of Highly Effective People," by Stephen R. Covey. And focus on Habit 5, “Seek First to Understand, then to be Understood.”
·Keep up. Keep educating yourself and your helpers. For example, inexpensive company subscriptions to a monthly ebook club http://presssuccess.com/wholesale and the jvAlert Perpetual Learning Series www.jvAlert.com/LearningSeries.aspx?id=1805 help to catch up with the latest scoop -- what works and what doesn’t work from top-level marketers & industry leaders.
SPECIAL
This is Part II in a 3-part series. For your convenience, the entire series is online here:
· Part I: “How to Develop Industry Contacts” http://movingaheadcommunications.com/associations1.html
· Part II: “Tips For Improved Networking in Associations”
HREF="http://movingaheadcommunications.com/associations2.html">http://movingaheadcommunications.com/associations2.html
· Part III: “Researching Associations in Your Industries” http://movingaheadcommunications.com/associations3.html
Part II: TIPS FOR IMPROVED NETWORKING IN ASSOCIATIONS
1. Give people a break - - as much as possible! Association folks are just as busy or more so than any other business people. Many are doing double-duty with volunteer work on top of their regularly paid work everyday. So, for example, if someone said they’d call & didn’t, open your next call to that person with something like, “You’ve probably been super busy, so I just wanted to touch base for a sec….”
2. Membership Directory – Two words: USE IT. Call people from it, email them, send them postcards. Jot notes in the margins. Write notes from meetings & other group events in the margins to help describe members; like: “the gent with the cowboy hat who sat next to me.”
3. Participate – join in discussions, introduce yourself at meetings, ask questions, etc. Don’t leave all the “thinking and planning” up to the Board members. Share any resources, suggestions and ideas that you have that may help group members.
4. Reach Out - Not only volunteer, but reach out to fellow group members. Everyone goes through job stress, family situations, “bad hair” days, etc. Don’t just be a “good time” friend or contact only.
5. Lemons into Lemonade – Reach out; make lemonade out of lemons. For example, don’t be a gossip. It’s easy in a group situation to get caught up in an issue and be opposed to another member. Remember to be fair and allow others to voice their opinions. You don’t always have to agree with everyone. And you won’t. But disagree in an agreeable manner. For example, if someone else’s idea is voted in instead of yours, don’t cop an attitude & drop out or quit the group. Give the other person’s idea a try and maybe write up a report on it for a future presentation and include your suggestions for improvements.
Note: If you did happen to mess up and inadvertently cop an attitude and insult someone or something, take a time out. Pick yourself up, dust yourself off, apologize / make amends and move on. No one is perfect. And no one expects you to be. Kindness and apologies are always welcome. That “Do Unto Others” Golden Rule works wonders and is appreciated in groups worldwide, regardless of the industry.
6. Grow / Joint Ventures (JVs) – Generally groups have a Nationwide affiliation and affiliations with other states / regions. Get involved (slow and steady) with their overall concerns. And stay abreast of their issues when possible. Reach out to the other affiliations and network, too. They often offer educational and other industry opportunities, and often with an outlook that can enhance your own, coming from another point of view. When possible, seek joint venture (JV) opportunities.
JV tips:
·Don’t be afraid to ask.
·Put your request in writing (for the general public, unless you’re in a hi-tech field).
·Treat your request like a proposal & include past work you’ve done in this field, samples, references, additional resources, your credentials, etc. with your request. Prepackage info into autoresponders http://presssuccess.com/AutoPilot so it can be sent upon request.
· Be flexible. For example, others may have already asked similarly, so you might be offered a “group” project instead. Or maybe a Board member has a totally different idea but with your same guidelines, so maybe you could slant your proposal a little differently. ·Have patience & follow up in a professional manner. Reaching a “Board-approved” decision can take awhile to get through channels. So sit tight and touch base every once in awhile.
·“No” doesn’t mean forever. Maybe your idea could work next quarter or next year. Or maybe your proposal could be altered and resubmitted. No’s are not personal in nature. So treat them like regular business proposals and follow up for feedback and suggestions. Maybe there is something else you could do that would be a much better fit.
·Refer to "The Seven Habits of Highly Effective People," by Stephen R. Covey. And focus on Habit 5, “Seek First to Understand, then to be Understood.”
·Keep up. Keep educating yourself and your helpers. For example, inexpensive company subscriptions to a monthly ebook club http://presssuccess.com/wholesale and the jvAlert Perpetual Learning Series www.jvAlert.com/LearningSeries.aspx?id=1805 help to catch up with the latest scoop -- what works and what doesn’t work from top-level marketers & industry leaders.
READER SPECIALS
For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot . Download ebooks with loads of info to help with your business from the “Freebies” section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore
About the Author
By Diana Barnum, president of http://movingaheadcommunications.com and CEO of http://ohiohelp.net . For more help with marketing, public relations and writing, email diana@ohiohelp.net or call: (614) 529-9459
|
|
|
|
|
PR.com: Directory of Businesses Jobs Press Releases Products ... |
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE. |
www.pr.com |
  |
PR Newswire - news distribution, targeting and monitoring |
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ... |
www.prnewswire.com |
  |
PR Week Magazine |
News and features about the public relations industry, with links to US, UK, Asian, and German editions. |
www.prweek.com |
  |
Public relations - Wikipedia, the free encyclopedia |
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ... |
en.wikipedia.org |
  |
Puerto Rico - Wikipedia, the free encyclopedia |
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
en.wikipedia.org |
  |
The Public Relations Society of America (PRSA) |
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
www.prsa.org |
  |
CIA - The World Factbook -- Puerto Rico |
Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
https: |
  |
Center for Media and Democracy - Publishers of PR Watch |
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
www.prwatch.org |
  |
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
www.gotopuertorico.com |
  |
PR: See what people are saying right now on Technorati |
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ... |
www.technorati.com |
  |
Edelman |
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
www.edelman.com |
  |
LEWIS PR - global public relations |
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals. |
www.lewispr.com |
  |
IANA | .pr - Puerto Rico |
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
www.iana.org |
  |
Online Public Relations Home Page |
Free online resource for public relations professionals. |
www.online-pr.com |
  |
Chartered Institute of Public Relations, CIPR, the professional ... |
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
www.ipr.org.uk |
  |
PR News Online — Trusted Source for Public Relations News, PR ... |
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
www.prnewsonline.com |
  |
O'Dwyer's Public Relations News - odwyerpr.com |
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
www.odwyerpr.com |
  |
PR News Online — Trusted Source for Public Relations News, PR ... |
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
www.prandmarketing.com |
  |
Linux PR: |
Comprehensive Press Release and Public Relations resource for the Linux community. |
www.linuxpr.com |
  |
Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
escape.topuertorico.com |
  |
|