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Beyond Startup - Are You Stunting the Growth of Your Home-Based Business?
Beyond Startup - Are You Stunting the Growth of Your Home-Based Business? © 2002 Elena Fawkner If you’ve left the corporate world to strike out on your own in your own home-based business, you'll be acutely aware that your financial success...
Burying Your Company's Stock
Burying Your Company's Stock By William Cate July 2004 [http://home.earthlink.net/~beowulfinvestments/] [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/] The reason that you must bury your public company's shares...
Investing In Real Estate, How Do I Get Rich?
Title: Investing In Real Estate, How Do I Get Rich? Author: Barrett Niehus License: Publish freely both online and offline. Please Include resource box in publication. Word Count: 572 ++++++++++++++++++++ Investing In Real Estate, How Do I Get...
Public Relations Tips You Can Take to the Bank
You've got two choices... pay for advertising or let the press do it for you. Learn simple ways to get your message out without breaking the bank. There are two vehicles for having your company’s information show up in a newspaper or...
What You Don't Know About PR Can Hurt You
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1115 including guidelines and resource box. Robert A. Kelly ©...
 
Into Every Life a Little Rain Must Fall - Part 2

=> Expanding Your Network

Now think about what you need to do to expand your network.
Think about where you should go, what networking groups you
should consider joining and how much time you have available
to invest in networking. Ask people from your existing network
where they go and what they do and start there. Also think about
groups such as alumni clubs, industry associations and social
clubs and well as your personal hobbies and interests.

Attend networking functions organized by these groups and
when you're there, work the room. Enjoy yourself, shake hands
firmly and smile. Show up early and leave late. If you go with
a friend or colleague, split up. Play your 15 second commercial
over and over again. Have a 45 second version ready too for
those who are interested in learning more about your business.
Spend two thirds of your time with people you don't know. Don't
try and sell your services, focus on building rapport with the people
you meet. Collect business cards and make notes on the back
of them to jog your memory later when it comes to making further
contact with the people you meet. Show genuine interest and get
people to talk about themselves.

If you get anxious when meeting new people, arm yourself with
a checklist of conversation starters such as industry challenges,
trends impacting your business, and questions such as "What
brings you to this event?" or "Tell me about the customers you
like to do business with". End the conversation with "If there's
ever anything I can do, please call" and exchange business
cards.

TENDING YOUR GARDEN

As noted earlier, this is the part where most people drop out of
the race. Therefore, it's the part where you can gain your
greatest competitive advantage.

Failure to continuously follow through with people they meet is
the number one reason most people never reach their full
rainmaking potential. Many people attend functions, meet new
people, collect business cards, file them in a Rolodex and wonder
why nothing ever happens.

In order to succeed in your business, you must not only have
a precise understanding of exactly what it is you are selling and
to whom, you must also make a commitment to sell it over and
over and over again, often to the same person! The average
person has to hear a message seven times before they will
remember it. Most sales are made after the fifth contact and
only ten percent of people have the staying power to make the
fifth call. That means that out of a group of 100 competitors,
you're only competing against ten of them. The difference
between you and the other ten will come down to the
effectiveness of your system for maintaining contact with
people who can refer you business.

Here's how to tend your garden:

=> Follow Up the Initial Meeting

Following your networking activities, you will have in hand a stack
of business cards from people you have met. What do you do
with them other than filing them in your Rolodex? Write a short
note to each


person you met that you would like to develop a
relationship with. This note should be handwritten, and go
something like this:

"Dear Rosemary:

Just a quick note to say how much I enjoyed meeting you
at last week's trade association mixer. I am particularly
interested in your ideas for expanding into the export market.
[See the importance of writing notes on the back of the card.]
I have some thoughts of my own that may help you. I look forward
to catching up with you again soon.

Best,

Jack Horner"

=> Maintaining Contact

Then, about two weeks later, call Rosemary and suggest a lunch
or breakfast meeting to explore ways the two of you could refer
each other business.

Invite people you have met to attend social functions such as
cocktail parties or other networking events.

Make it a point to make contact with every one of your contacts
about every two months or so. This could take any number of
forms, you need not always invite people to meet. Sometimes
sending someone a clipping of an article of mutual interest or a
cartoon that you think they will enjoy is all you will do. Other
times, you may want to suggest lunch if you haven't seen the
person for several months.

=> Working Your Network

Over time, by following the above steps, you will develop a sizeable
network and an organized way maintaining contact on a systematic
basis will become essential.

Establish a system whereby you perform a set number of network
development tasks a day, preferably at the same time of day.
For example, you could set aside an hour first thing every morning
to do your networking tasks. Let's say you have 200 contacts in
your network and you want to make contact with each of these
contacts at least once every two months. At this rate you will
need to contact five people every day (200 contacts divided by
40 working days). All you have to do is make five phone calls
between 9:00 am and 10:00 am and you're done. Or, you could
make three phone calls, send one note enclosing a copy of the
latest article you wrote for an industry publication and meet one
person for breakfast or lunch.

Some days you will have both breakfast and lunch plans with
someone from your contact list. Don't forget you can also kill
two birds with one stone by inviting more than one person to
lunch. Bring together people from your network who don't already
know each other but who could help each other. Who knows
who these people know that you haven't met yet?

You get the idea.

REAPING THE HARVEST

As you can hopefully see by now, the key is to keep in regular
contact with your network on a consistent basis. Over time, these
contacts will become a rich source of referral business for you and
your business will grow in leaps and bounds as a result.


About the Author

Elena Fawkner is editor of A Home-Based Business Online ...
practical home business ideas for the work-from-home
entrepreneur.
http://www.ahbbo.com/cgi-bin/mmp/sub.cgi?ahbbo=!FLM

 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
www.pr.com
 
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News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
www.prnewswire.com
 
PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
www.prweek.com
 
Public relations - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
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Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
en.wikipedia.org
 
The Public Relations Society of America (PRSA)
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
www.prsa.org
 
CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
Center for Media and Democracy - Publishers of PR Watch
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
www.prwatch.org
 
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
www.gotopuertorico.com
 
PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ...
www.edelman.com
 
LEWIS PR - global public relations
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals.
www.lewispr.com
 
IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
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The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
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E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
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Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
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Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
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