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Creating A True Collaborative Environment By Honoring Your People
Creating A True Collaborative Environment By Honoring Your People by Carole Nicolaides © 2001 http://www.progressiveleadership.com We all know the benefits of creating a collaborative teamwork environment. Where we often fall though is in creating...
Dispel The Myths And Find Success
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Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your way of thinking, then move them to take actions...
Manufacturing PR Firm, TR Cutler, Inc. adds Strategic Alliance Partner Focus Marketing
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense...
Public Relations: Where's The Value?
Public relation’s obvious values not only justify their expense, they make one wonder why any organization intent on achieving its goals and objectives would want to pursue them without the support of a first-class public relations effort. True,...
 
My Project Broker Experience

Self-employed people are consistently searching for new and
innovative methods to get clients. Inevitably, one comes
across a company or service that offers to serve as a
project broker for free agents, independent consultants,
contractors, and clients. This article explains how these
services work, the experience I had, and items to consider
when evaluating these companies and services.

Why are independent consultants, free agents, and
freelancers drawn to these companies and services? There
are two main reasons.

First, these people either do not know how or do not like to
market their services to others. The idea of potential
clients coming to them is very enticing since it requires
little effort. You just have to sit back and wait for the
assignments to be posted. When you see an assignment that
fits your experience and expertise, all you have to do is
submit a proposal and then wait for a decision.

Second, these companies offer a means to broaden your
exposure in the marketplace. The thinking goes that if
enough people are aware of the services I offer, I'll get a
client.

Now, let's talk about how these services work.

In order to view a list of projects, submit proposals, and
ultimately get clients, you need to "join" or "sign up" with
a particular company or service. Generally, this process
requires 3 things:

1. You provide detailed information about your expertise and
the services you offer. This information is placed on a web
site and is accessible to potential clients and other free
agents looking for joint venture partners or subcontractors.

2. You pay a fee that is billed either monthly or annually.
This fee gives you access to the database of projects that
are currently listed. For each assignment you get through
the company or service, you may have to pay a percentage of
your project's total cost as a "finder's fee."

3. You provide references that potential clients can contact
to inquire about your work. The company or service you join
may want to verify your references to make sure you're as
competent as you describe. There is a possibility your
references may have to fill out a questionnaire or
participate in a phone survey regarding your work and
professionalism too.

Once you've provided all the relevant information about your
expertise and services, your references are verified, and
you've paid the appropriate fees, the "sign-up" process is
complete. You are now free to search the current project
database, submit proposals, and hopefully get clients!

Some years ago I signed up with one of these services for
one year. I will not disclose the company's name but here's
what I learned:

1. You can sign up with these services or companies even if
you don't meet all of their stated requirements. When I was
contemplating joining a particular company, I didn't have
enough previous clients the company required. However, when
I explained my situation, I was permitted to join.
Remember, the organization doesn't make money if they turn
you away.

2. Don't be


fooled by the advertising hype touting thousands
of available projects. If 95% of the projects listed are
not in your area of expertise or industry, that sure doesn't
help you get a client.

3. You may not get any clients. During my year's time, only
one project somewhat fit my skills and experience. I had to
partner with another consultant in order to meet the
project's requirements. Together, we submitted a proposal
but didn't get the project.

4. For each project, you compete against a group of people
that provide similar services. This competition further
reduces the probability you'll get the project. However, if
you get clients through people you know or through a
friend-of-a-friend, the competition doesn't exist.

5. It can take a long time to get a project. The person I
partnered with on my lone proposal said it took him 3 years
to get a project through this company. While his project
more than made up for the cost he incurred up to that point,
he was strongly considering not renewing his account.

6. Some of the projects submitted are only ploys to test the
marketplace for a particular kind of service. Others are a
means to satisfy a company's policy that requires
"competition" for each project. The reality is a free agent
was selected before the "competition" search began.
However, this should not deter you from submitting
proposals. You never know if you'll get a project unless
you submit a proposal.

Here are some thoughts to consider when evaluating the
various project broker services:

1. Are there a sufficient number of projects listed in your
industry that match your skills and experience? If a large
portion of the projects involve unfamiliar industries, be
cautious.

2. Can you get your money back if you are not completely
satisfied within 30 days?

3. Is there a clause that you get your money back if you
don't get a project within the first year? This way you
can't lose. The worst that happens is the company uses your
money free for one year.

4. Does the company or service perform marketing in the
offline world? Just because you are in cyberspace doesn't
mean your potential clients reside there too. Exposure in
the real world through press releases, magazine ads in
appropriate industry publications and trade journals are a
good indication the company is getting the word out.

If you are a new free agent or if you haven't had many
clients, it is best to spend your time strengthening your
local relationships. These contacts are an excellent means
to get your first few clients. Consider joining these
services when you become more experienced, have an adequate
client list, and can afford the risk.


About the Author

Paul Bednar helps people cut the corporate chains and become
a free agent or consultant. His web site has informative
articles, answers to common questions, and lessons learned.
Subscribe to the free newsletter by visiting the web site at
http://www.free-agent-information.com or by sending email to
mailto:subscribe@free-agent-information.com.

 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
www.pr.com
 
PR Newswire - news distribution, targeting and monitoring
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
www.prnewswire.com
 
PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
www.prweek.com
 
Public relations - Wikipedia, the free encyclopedia
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ...
en.wikipedia.org
 
Puerto Rico - Wikipedia, the free encyclopedia
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
en.wikipedia.org
 
The Public Relations Society of America (PRSA)
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
www.prsa.org
 
CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
Center for Media and Democracy - Publishers of PR Watch
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
www.prwatch.org
 
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
www.gotopuertorico.com
 
PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ...
www.edelman.com
 
LEWIS PR - global public relations
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals.
www.lewispr.com
 
IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
www.ipr.org.uk
 
PR News Online — Trusted Source for Public Relations News, PR ...
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
www.odwyerpr.com
 
PR News Online — Trusted Source for Public Relations News, PR ...
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
www.prandmarketing.com
 
Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
www.linuxpr.com
 
Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
escape.topuertorico.com
 
 

 
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