Search
Related Links

 

 

Informative Articles

5 Low Cost and Successful Methods For Independent Professionals To Get Clients
5 Low Cost and Successful Methods For Independent Professionals To Get Clients Copyright 2002 by Paul Bednar It goes without saying that clients are the lifeline of every independent professional. You sure won't be in business long without them!...

How to Create Multiple Revenue Streams for your Home Business
For a first time business owner, the Internet is like a treasure island…it can be a great adventure exploring new ways to make money. Sure, setting up a website can be great fun but if you want your online business to make you money, you’d have to...

Incentives and Customer Satisfaction
Improving Customer Satisfaction Through Incentive Compensation Halifax Electric Membership Corporation, in Enfield North Carolina, wanted to make sure they were meeting the needs of its 12,000 customers, who also happen to be its owners. They...

Public Procurement and Very Private Benefits
In every national budget, there is a part called "Public Procurement". This is the portion of the budget allocated to purchasing services and goods for the various ministries, authorities and other arms of the executive branch. It was the...

THE BOOKLET JOURNEY
Way back in 1991, when my organizing business was already 8 years old, I spotted an offer for a free copy of a booklet called "117 Ideas For Better Business Presentations" . Well, because I do business presentations, and because the price was right,...

 
The Sickly State of Public Hospitals

There are many types of hospitals but the most well known are the Public Hospitals. What sets them apart is that they provide services to the indigent (people without means) and to minorities.

Historically, public hospitals started as correction and welfare centres. They were poorhouses run by the church and attached to medical schools. A full cycle ensued: communities established their own hospitals which were later taken over by regional authorities and governments - only to be returned to the management of communities nowadays. Between 1978 and 1995 a 25% decline ensued in the number of public hospitals and those remaining were transformed to small, rural facilities.

In the USA, less than one third of the hospitals are in cities and only 15% had more than 200 beds. The 100 largest hospitals averaged 581 beds.

A debate rages in the West: should healthcare be completely privatized - or should a segment of it be left in public hands?

Public hospitals are in dire financial straits. 65% of the patients do not pay for medical services received by them. The public hospitals have a legal obligation to treat all. Some patients are insured by national medical insurance plans (such as Medicare/Medicaid in the USA, NHS in Britain). Others are insured by community plans.

The other problem is that this kind of patients consumes less or non profitable services. The service mix is flawed: trauma care, drugs, HIV and obstetrics treatments are prevalent - long, patently loss making services.

The more lucrative ones are tackled by private healthcare providers: hi tech and specialized services (cardiac surgery, diagnostic imagery).

Public hospitals are forced to provide "culturally competent care": social services, child welfare. These are money losing operations from which private facilities can abstain. Based on research, we can safely say that private, for profit hospitals, discriminate against publicly insured patients. They prefer young, growing, families and healthier patients. The latter gravitate out of the public system, leaving it to become an enclave of poor, chronically sick patients.

This, in turn, makes it difficult for the public system to attract human and financial resources. It is becoming more and more destitute.

Poor people are poor voters and they make for very little political power.

Public hospitals operate in an hostile environment: budget reductions, the rapid proliferation of competing healthcare alternatives with a much better image and the fashion of privatization (even of safety net institutions).

Public hospitals are heavily dependent on state funding. Governments foot the bulk of the healthcare bill. Public and private healthcare providers pursue this money. In the USA, potential consumers organized themselves in Healthcare Maintenance Organizations (HMOs). The HMO negotiates with providers (=hospitals, clinics, pharmacies) to obtain volume discounts and the best rates through negotiations. Public hospitals - underfunded as they are - are not in the position to offer them what they want. So, they lose patients to private hospitals.

But public hospitals are also to blame for their situation.

They have not implemented standards of accountability. They make no routine statistical measurements of their effectiveness and productivity: wait times, financial reporting and the extent of network development. As even governments are transformed from "dumb providers" to "smart purchasers", public hospitals must reconfigure, change ownership (privatize, lease their facilities long term), or perish. Currently, these institutions are (often unjustly) charged with faulty financial management (the fees charged for their services are unrealistically low), substandard, inefficient care, heavy labour unionization, bloated bureaucracy and no incentives to improve performance and productivity. No wonder there is talk about abolishing the "brick and mortar" infrastructure (=closing the public hospitals) and replacing it with a virtual one (=geographically portable medical insurance).

To be sure, there are counterarguments:

The private sector is unwilling and unable to absorb the load of patients of the public sector. It is not legally obligated to do so and the marketing arms of the various HMOs are interested mainly in the healthiest patients.

These discriminatory practices wreaked havoc and chaos (not to mention corruption and irregularities) on the communities that phased out the public hospitals - and phased in the private ones.

True enough, governments perform poorly as cost conscious purchasers of medical services. It is also true that they lack the resources to reach a substantial segment of the uninsured (through subsidized expansions of insurance plans).

40,000,000 people in the USA have no medical insurance - and a million more are added annually. But, there is no data to support the contention that public hospitals provide inferior care at a higher cost - and, indisputably, they possess unique experience in caring for low income populations (both medically and socially).

So, in the absence of facts, the arguments really boil down to philosophy. Is healthcare a fundamental human right - or is it a commodity to be subjected to the invisible hand of the marketplace? Should prices serve as the mechanism of optimal allocation of healthcare resources - or are there other, less quantifiable, parameters to consider?

Whatever the philosophical predilection, a reform is a must. It should include the following elements:

Public hospitals should be governed by healthcare management experts who will emphasize clinical and fiscal considerations over political ones. This should be coupled with the vesting of authority with hospitals, taking it back from local government. Hospitals could be organized as (public benefit) corporations with enhanced autonomy to avoid today's debilitating dual effects: politics and bureaucracy. They could organize themselves as Not for Profit Organizations with independent, self perpetuating boards of directors.

But all this can come about only with increased public accountability and with clear measuring, using clear quantitative criteria, of the use of funds dedicated to the public missions of public hospitals. Hospitals could start by revamping their compensation structures to increase both pay and financial incentives to the staff.

Current one-fits-all compensation systems deter talented people. Pay must be linked to objectively measured criteria. The Hospital's top management should receive a bonus when the hospital is accredited by the state, when wait times are improved, when disrollment rates go down and when more services are provided.

To implement this (mainly mental) revolution, the management of public hospitals should be trained to use rigorous financial controls, to improve customer service, to re-engineer processes and to negotiate agreements and commercial transactions.

The staff must be employed through written employment contracts with clear severance provisions that will allow the management to take commercial risks.

Clear goals must be defined and met. Public hospitals must improve continuity of care, expand primary care capacity, reduce lengths of stay (=increase turnaround) and meet budgetary constraints imposed both by the state and by patient groups or their insurance companies.

All this cannot be achieved without the full collaboration of the physicians employed by the hospitals. Hospitals in the USA form business joint ventures with their own physicians (PHO - Physicians Hospital Organizations). They benefit together from the implementation of reforms and by the increase of productivity. It is estimated that productivity today is 40% less in the public sector than in the private one. This is a dubious estimate: the patient populations are different (sicker people in the public sector). But even if the figure is incorrect - the essence is: public hospitals are less efficient.

They are less efficient because of archaic scheduling of patient-doctor appointments, laboratory tests and surgeries, because of obsolete or non-existent information systems, because of long turnaround times and because of redundant lab tests and medical procedures. The support - which exists in private hospitals - from other (clinical and nonclinical) personnel is absent because of impossibly complex labour rules and job descriptions imposed by the unions. Most of the doctors have split loyalties between the medical schools in which they teach and the various hospital affiliates. They would tend to neglect the voluntary affiliates and contribute more to the prestigious ones. Public hospitals would, therefore, be well advised to hire new staff, not from medical schools, share risks with its physicians through joint ventures, sign contracts with pay based on productivity and put physicians in the governing boards. In general, the hospitals must shrink and re-engineer the workforce. About half the budget is normally spent on labour costs in private hospitals - and more than 70% in public ones. It is no good to reduce the workforce through natural attrition, mass layoffs, or severance incentives. These are "blind", nondiscriminating measures which affect the quality of the care provided by the hospital. When compounded by work rules, seniority systems, job title structures and skewed grievance procedures - the situation can get completely out of hand.

The government must contribute its part. Public hospitals cannot comply or compete with the demands of national, publicly traded HMOs with political clout and the capacity to raise capital to finance hyper-sophisticated marketing. Public policy must be written to support "safety net" institutions. They must be allowed to organize their own MCOs (Managed Care Organizations of patients), to insure patients and to market their services


directly to groups of potential consumers. This way they will save the 20% commission that they are paying HMOs currently. If they become more efficient and reduce utilization, they will absorb the full benefits, instead of ceding them to contracting groups of patients and insurance companies or even to the government's medical insurance plans. The hospitals will thus be able to construct their own networks of suppliers and share their risks with their physicians or with the insurance companies as best suits their objectives.

An example: a Public Hospital with its own healthcare plan is likely to make use of all its specialists and facilities, increase capacity utilization and profits - whereas today only its primary care, less lucrative, services are used by independent HMOs.

The government can limit the total number of healthcare plans available, so that the one propagated by the public hospital will stand out and not be swamped by hundreds of other plans. Such a public hospital plan could also be declared the "healthcare plan of default" - anyone who has not selected a plan will be automatically referred to and included in the public hospital plan.

Not every hospital can start an HMO plan. Only the big ones can support the necessary insurance payments, the reserve requirements and the marketing and administrative costs. The paradox is that big public hospitals are already committed to HMOs, insurers, other patient groups, or government-sponsored MCOs. These resist the inclusion of hospitals which own competing healthcare plans - in their networks. This is natural: a hospital with a plan - is a direct competitor of a private provider of healthcare management and insurance. Another obstacle is that governments are very reluctant to encourage the public sector on account of the private one. This is definitely out of fashion nowadays.

So, an alternative strategy looks more viable:

Public hospitals can act as direct contracting networks. They can team up, pool their resources, exercise political lobbying, relegate administrative and audit functions (data processing, claim processing, payment system, accounting, legal services) to a common centre. This will eliminate the need for middlemen like the HMOs. These joint networks will be able to negotiate contracts with other contractors: physicians, pharmacies, specialized laboratories and so on. This will assist the public hospitals to preserve a loyal and stable (low churning) patient base.

Finally, public hospitals are large employers with political muscle. All they lack is the will to exercise it. They should do it to force governments to adopt some unpopular decisions: offer incentives to HMOs which will refer patients to public hospitals, require HMOs to use all the range of services (both primary and speciality), compensate public hospitals directly for nonpaying patients.

But the public hospitals must begin to behave as public entities: they must open their decision making processes and make them community-oriented. They must shift from relying on contractual language to relying on administrative law (regulations) - except when it comes to employment. In a nutshell: they should be business oriented, on the one hand - and publicly accountable on the other.

There is the little matter of Public Relations and advocacy. Public Hospitals have a terrible image and they are doing very little to change it. They do not even collaborate with researchers trying to establish a factual fundament concerning "safety net medical and social care". In a world where images count more than realities this may well be the public hospitals biggest mistake.

Eight Ways to Improve the Operation of Public Hospitals

A public hospital can lease physical space or temporal slots, or computer equipment or any other equipment which suffers capacity underutilisation - to their physicians for private practice.

The lessee physicians will undertake to pay the hospital - either in the form of fixed fees or in the form of participation in the income (franchise arrangements).

They will also commit themselves to provide community-oriented, non profit services in return for the right to use what is, essentially, community property.

Another method of using the excess capacity is to sell it, rent it, or lease it to entrepreneurs who are not members of the hospital staff. There are many such possibilities: small laboratories, speciality medical services, primary care and specialist practitioners. All these would love to use the superior infrastructure of the hospital. The right to use this infrastructure can be given in the form of a concession, a franchise, a rental arrangement, or any other arm's length mode of collaboration. Professionals are likely to jump on the bandwagon when they realize that the hospital provides them with a "captive market" of patient. This is very much like the relationship between an "anchor" in a shopping mall and the small retail shops surrounding it. The small shops benefit from the business diverted in their direction from the big "anchor" outlets.

The next logical step would be to sell products and services to the community on a commercial, competitive basis. The hospital does not have to limit itself to the sale of medical goods and services. It can also sell medical legal services, use its print shop to offer print jobs, organize its social services as a profit centre and sell them to the community or to individuals, offer medical consultancy on a fee per service basis, even sell food from the hospital kitchen through a catering service or data to researchers from its archives. A natural extension of this approach would be "internal privatization".

A hospital is a collection of small (to medium) size businesses operating under one organizational roof. Laundry, cleaning, kitchen, the provision of television sets and telephones to patients, a business centre for the hospitalized businessmen - these are all profit or loss generating centres.

Internal privatization entails the transformation of the hospital into a holding company. This holding company will own and operate a host of corporations. Each corporation will constitute a separate contractor which will provide the hospital with a service or a product. Thus, all laundry will be done by a corporation which will charge the hospital for its services. The same will go for the kitchen, the printshop, the legal services and so on. These corporations will employ the former staff of the hospital. This way, the knowledge and experience accumulated within the hospital will not be lost. The corporations owned by the former employees will have a "right of first refusal" in the first five years following the transformation. The employee-owned corporations will be allowed to match the best offers in yearly tenders that the hospital will conduct for the services that they are offering.

These corporations will also be allowed to offer their services to other clients. Thus, they will reduce their dependence on one employer, the hospital. They will become truly entrepreneurial entities, competing for profits in a market environment.

A part of the re-engineering process is to determine which of the functions that the hospital fulfils are "core functions", indispensable functions without which the hospital will cease to exist or will change its identity to such an extent that it will no longer will be recognizable as a hospital. All other, "noncore", functions should be tendered out (a concept called "outsourcing"). They should be awarded in a tender to the most competitive bidders, regardless of their identity and previous allegiance. The hospital is likely to benefit from the transfer of functions, in which it has no relative competitive advantage, to outsiders whose expertise these functions are. This is somewhat akin to international (free) trade, where each nation optimizes its resources and passes the (beneficial) results of this optimization process to its trading partners.

To control this kind of transformation, medical information management systems need to be introduced. Many are available and they improve both the quality and the quantity of data available to the management of the hospital and, as a result, the decision making process. This will make it easier for the management to pinpoint which areas require doing what. For instance: the management of the hospital will be able to determine what kind of incentives should be provided to which members of the staff, where could costs be cut and where and how could productivity be improved.

Finally, a novel concept is emerging. Universities and hospitals are two important repositories of human knowledge and experience. Virtually every hospital somehow collaborates with an academic institution, or with a medical school.

There is symbiosis between hospital and medical and social researchers.

Hospitals should actively encourage this. It improves their image, it contributes to their ability to provide quality services. But should not do it for free. They should be contractual partners to the commercial exploitation of the results of research conducted within their premises or with their co-operation. There is a vast field for pharmaceutical, medical, genetic and bioengineering research - and a lot of opportunities to make money for the benefit of the entire community. By not getting commercially involved - hospitals give up money which really is not theirs to give up.

About The Author

Sam Vaknin is the author of "Malignant Self Love - Narcissism Revisited" and "After the Rain - How the West Lost the East". He is a columnist in "Central Europe Review", United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia.


His web site: http://samvak.tripod.com



 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
www.pr.com
 
PR Newswire - news distribution, targeting and monitoring
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
www.prnewswire.com
 
PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
www.prweek.com
 
Public relations - Wikipedia, the free encyclopedia
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ...
en.wikipedia.org
 
Puerto Rico - Wikipedia, the free encyclopedia
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
en.wikipedia.org
 
The Public Relations Society of America (PRSA)
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
www.prsa.org
 
CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
Center for Media and Democracy - Publishers of PR Watch
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
www.prwatch.org
 
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
www.gotopuertorico.com
 
PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ...
www.edelman.com
 
LEWIS PR - global public relations
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals.
www.lewispr.com
 
IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
www.ipr.org.uk
 
PR News Online — Trusted Source for Public Relations News, PR ...
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
www.odwyerpr.com
 
PR News Online — Trusted Source for Public Relations News, PR ...
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
www.prandmarketing.com
 
Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
www.linuxpr.com
 
Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
escape.topuertorico.com
 
 

 

Content Menu
  • 10 compelling reasons not to downsize

  • 10 critical questions to ask before hiring a consultant

  • 10 more ways to increase your traffic and sales

  • 10 secrets to get your noticed

  • 10 steps to promote your small business

  • 10 surefire ways to add sizzle to your brochures

  • 10 ways to increase your traffic and sales with ebooks

  • 13 ways to a build a list of readers of your ezine

  • 1 001 deals and steals a guide to online classifieds

  • 35 tips for online success

  • 3 simple steps to using publicity to skyrocket business

  • 4th quarter 2003 publicity 1st quarter 2004 prosperity

  • 50 surefire business card tips

  • 5 low cost and successful methods for independent professionals to get clients

  • 5 steps to overcome fear of public speaking

  • 5 successful marketing tips

  • 6 steps to effective management during change

  • 6 steps to laying out your competitive strategy

  • 6 tips to create your own fortune with how to ebooks

  • 7 keys in getting your prospects to act

  • 7 steps to developing leaders

  • 7 strategies to make room for money

  • 7 tips for building a successful downline team

  • 8 procedures to take control of sales and marketing

  • 8 solid reasons all non profits need a web site

  • absolute internet truth from a slant

  • add a teaching gig to your marketing toolkit

  • add some firepower to your pr

  • advantage small business

  • affinity program for manufacturing pr announced by tr cutler inc

  • anxious about your public relations

  • appreciate to motivate

  • are you a pr chowderhead

  • are you burned out

  • are you dissing public relations

  • are you finished

  • are you in the right online business

  • are you pr challenged

  • are you the culprit

  • asian business strategy and approaches today compared to the west lessons from the classic text on asian strategy the art of war by sun tzu

  • asking for proof in the economic pudding

  • asset searching for recovery actions the decision makers critical tool part 2

  • asset searching for recovery actions the decision makers most critical tool part 1

  • attention pr shoppers

  • attracting clients with ease

  • attract investors and key employees

  • avoid the duds 10 strategies for selecting the perfect speaker

  • a 2 95 road trip complete with souvenirs

  • a blueprint for managing your pr

  • a company that doesnt need public relations

  • a comparative study in customer service

  • a fast way to find clients

  • a gadfly on a dinosaurs butt or the hood winking of the american investor

  • a gadfly on a dinosaurs butt or the hood winking of the american stock investor

  • a great marketing model utilizing the power of opm

  • a great way to do pr

  • a hitchhikers guide to the internet

  • a job well done ten ways to recognize reward hardworking staff

  • a leaders or a jerk

  • a managers pr paradigm

  • a new look at labor day

  • a new love story

  • a pr question for chinese managers

  • a pr surprise for managers

  • a pyramid by any other name will still come tumbling down

  • a review of the five keys to building relationships online

  • a simple formula for success

  • a well oiled strategy machine

  • a winning public relations game plan for 2002

  • bankers in denial

  • barriers to effective planning

  • before publishing a newsletter ask these questions

  • being small has its advantages

  • beyond startup are you stunting the growth of your home based business

  • be a storyteller not just a speaker

  • book summary mind your own business

  • book summary nice girls dont get the corner office 101

  • book summary the 18 immutable laws of corporate reputation

  • boost profits market to the gay community

  • brand your consulting brilliance

  • brand your consulting business

  • building a better brick and mortar with the billion dollar web

  • building better bridges networking for personal productivity

  • building relationships for your business by volunteering

  • build dont blow your annual bonus

  • build your business on a shoestring hire a college intern

  • burying your companys stock

  • businesses should specialise not generalise

  • business cartoons mean business

  • business development professionals secrets revealed

  • can small pr firms deliver huge results

  • can your pr game plan be salvaged

  • catch the cash on the net 8230 in more ways than one

  • character is it necessary in leadership part one

  • choosing your financial advisor

  • classified ads what works what doesnt

  • clickbank link theft is it really that bad

  • client service as a competitive advantage

  • coca cola a value stock

  • communicate and prosper

  • comparing corporate and personal goal attainment programs that have developed over thousands of years with modern day programs

  • complaining customers are good for business

  • compliance and regulation impacting on the global business community

  • conquering confidence killers for small business success

  • corporate email policies lower unnecessary legal and security risks

  • could this be the best way to measure public relations results

  • could you be setting your business plan up for failure

  • create a magic connection with clients leads and business associates part i

  • create a positive upbeat can do workforce and dazzle the customer with your caring

  • create your entrepreneur dream team

  • creating a magic connection with clients leads and business associates part i

  • creating a network that works

  • creating a true collaborative environment by honoring your people

  • creating a virtual art gallery

  • creating demand with email newsletters

  • creating time the virtual way how virtual assistants are simplifying life for small business owners

  • credibility exposure adult ed teaching

  • crm

  • crossing the line of fear

  • cross cultural solutions for international business

  • customer relationships are key to your marketing strategy

  • dazzle interviewers with your achievements

  • debt collecting q a issue 5

  • defining public relations

  • defining the traits of a successful leader

  • discover the 7 key areas crucial to business development

  • discover the coach within you

  • dispel the myths and find success

  • does becoming a published author enhance a business

  • does public relations really matter

  • does the pr blueprint work

  • dont get caught with your pr down

  • dont need no stinking pr

  • dont put up with junk pr

  • dont use pr

  • dont waste money on public relations

  • do you have an exclusive market segment

  • do you really need pr

  • do you want your own fully programmable erp part 1

  • do you want your own fully programmable erp part 2

  • drowning in debt tips and tricks for getting out of hot water with creditors

  • earn 72 monthly income on e gold deposits stable income

  • eden prairie minnesota to host pronto north america users conference may 3 5

  • eight no cost ways to market your business

  • eight simple ways to use promotional products online

  • el kabode tile fine art ceramic tile maker

  • email etiquette 1

  • employee or independent contractor

  • eto institute spokesperson tr cutler adds strategic alliance partner focus marketing

  • finding your true north

  • firing someone without resentment

  • five cheap tricks for promoting your business

  • five essential hiring practices

  • five reasons to stay committed to your retirement savings

  • five tips for analyzing an income statement

  • focus marketing enters strategic alliance with tr cutler inc manufacturing pr firm

  • focus on soft skills a leadership wake up call

  • forecasting and surviving a layoff or downsizing

  • four things you must do for online business success

  • four traps that catch entrepreneurs

  • free information for new business owners

  • from ordinary to extra ordinary through internet networking

  • front fees

  • funding indian companies with pipes

  • gaining free publicity through s

  • gear up for the new year with free publicity

  • generating publicity will the media be interested in my product business

  • getting pr in your town realities to remember

  • getting your video successfully produced why quality is key and how to get it

  • get outsiders on your side

  • get paid to market your real estate business

  • get pr off the bench

  • get that low apr mortgage fast

  • give your business a gift

  • going public now that you have successfully made the transition what do you do

  • gomembers inc named to software magazines 22nd annual software 500 for 8th consecutive year

  • gomembers welcomes new staff addition

  • good communicators create successful companies

  • got your speech know how to present ready to go right wrong

  • government buying and selling on the internet

  • go ahead and use that copyrighted material its fair use

  • go public

  • growing your meetings in cyberspace

  • have you ever thought of joining or forming a consortium

  • hey mr ms manager

  • homelanddefensestocks com electronic signage networks report from advertising to terrorist alerts and first responders keeping the public informed

  • homelanddefensestocks com online investor and industry conference tracking trends in homeland security spending and technology features six industry speakers and fourteen public homeland security companies

  • homelanddefensestocks com updates homeland security public and private featured companies new content and online investor schedule for 2005

  • home business tips tools and opportunities

  • home equity loan improvements

  • hone your edge stay focused

  • how about managing your own pr

  • how any small business can boost profits online even when all your customers are local

  • how a computer consulting business can help your company

  • how becoming an expert can boost your success

  • how do you explain public relations to a non public relations audience

  • how managers hit pr paydirt

  • how not to write a

  • how pr helps fiercely competitive managers

  • how public relations can help your business

  • how public relations changes minds

  • how public speaking can help you dramatically increase your business

  • how real pr works

  • how to avoid the 11 biggest mistakes of first time authors

  • how to avoid the legal pitfalls when setting up your new business

  • how to avoid the legal pitfalls when setting up your own business

  • how to avoid the pitfalls of creeping debt

  • how to create a great mentoring relationship

  • how to create multiple revenue streams for your home business

  • how to enhance sales with ebooks

  • how to exploit the articles you write and milk it like cash cow instantly

  • how to fail online or alternatively what to aviod in order to succeed

  • how to fail online or alternatively what to avoid in order to succeeed

  • how to get the press to come to you

  • how to get your business from the kitchen table to the boardroom

  • how to get your public relations moneys worth

  • how to handle 12 big issues for small businesses

  • how to hit the public relations bullseye the first time

  • how to increase sales with automation improvements

  • how to jump start your sales

  • how to keep pr working for you

  • how to keep your sales soaring

  • how to look after your people so they look after your business

  • how to make money online

  • how to make more money

  • how to offer individual praise without undermining team efforts

  • how to really benefit from associations part 1 of 3 part series

  • how to really benefit from associations part 2 of 3 part series

  • how to really benefit from associations part 3 of 3 part series

  • how to ruin good customer relations in two easy steps

  • how to sell your products and services now

  • how to start your own virtual assistant business

  • how to survive lean times when youre a solopreneur

  • how to take advantage of public relations

  • how to turn your customers into evangelists

  • how to write powerful newsletters offline and online

  • how would you ever know

  • hunters and gatherers are you serving both their needs

  • if i were coaching you

  • if your pr cant do this bag it

  • ignore pr at your peril

  • imagine pr like this helping you

  • improve profitable roe with retention

  • improve your business rq for improved profits

  • improving your ceo succession odds

  • incentives and customer satisfaction

  • index

  • indie artist management economic realities insightful strategies

  • industrial connection associate editor tr cutler adds strategic alliance partner focus marketing

  • inoculate yourself against bad pr

  • insurance credi scoring an ethical issue

  • intent

  • internet marketing

  • into every life a little rain must fall part 2

  • intuition the entrepreneurs secret weapon

  • investigative resources worldwide

  • investing in real estate how do i get rich

  • is this any way to run your pr

  • is this the pr you thought you were getting

  • is your public relations investment paying off

  • its eq not iq that will make you more money

  • its just common sense

  • i cant afford a pr publicity campaign can i

  • i cant afford a publicity public relations campaign can i

  • i can t afford a publicity public relations campaign can i

  • jennifer johnson

  • just think

  • key elements and importance of a well defined privacy policy

  • know what matters most about pr

  • laws of the business buying and selling jungle

  • leading with emotional intelligence

  • lessons learned from the downfall of dot coms

  • lets blow the lid off public relations

  • let public relations do the job its meant to do

  • let public relations do the job it s meant to do

  • leverage raffles as a marketing tool

  • list your company in the states

  • madison dynamics

  • maintaining small town charm in an ever changing world

  • make your pr budget work harder

  • making headway on a slow day 9 ways to turn down time into productivity time

  • making s work creating news where none existed

  • making your purpose your business step 4

  • managerial survival key

  • managers and pr genius

  • managers and pr one thing is clear

  • managers are you pr fit

  • managers a key to your survival

  • managers can we agree on this

  • managers dont write off public relations

  • managers get real please

  • managers got a grip on your pr

  • managers have you been shortchanged

  • managers need basic pr

  • managers paying for pr lite

  • managers pr more than tix and plugs

  • managers start your pr

  • managers which pr is right for you

  • managers who leave pr to others

  • managers who spend pr wisely

  • managers who tap into prs value

  • managers why not pr like this

  • managers why pr is so key

  • managers yes you do need public relations

  • managers you know your job but what about public relations

  • manufacturers public relations and media guide author tr cutler adds strategic alliance partner foc

  • manufacturers public relations and media guide author tr cutler adds strategic alliance partner focus marketing

  • manufacturing marketing turnkey process with tr cutler inc manufacturing pr firm

  • manufacturing media consortium founder tr cutler 1 public speaker in sector

  • manufacturing media consortium founder tr cutler inc adds strategic alliance partner focus marketing

  • manufacturing pr firm tr cutler inc adds strategic alliance partner focus marketing

  • manufacturing public relations checklist key to tr cutler presentation

  • manufacturing public relations firm to launch affinity program for manufacturers

  • manufacturing public relations firm tr cutler inc increases staff

  • manufacturing public relations firm tr cutler inc to launch new division in q3

  • manufacturing sector public speaker tr cutler is ranked 1

  • marketing is a system not an event

  • marketing the government for profit

  • marketing turnkey process for manufacturers created through strategic partnership between tr cutler inc manufacturing pr firm and focus marketing

  • mass marketing manufacturing media blitz founder tr cutler inc adds strategic alliance partner focus marketing

  • maybe the strongest pr on planet earth

  • mental vs physical activity in marketing

  • misclassifying employees as independent contractors one of the most expensive mistakes of them all part 2

  • mission critical public relations

  • monday morning mindfulness

  • more than fundamentals

  • motivating employees

  • move key audiences to actions you want

  • moving from a weekend hobby to career in the arts

  • moving key audiences to take action

  • my project broker experience

  • narcissism in the boardroom

  • naturalgasstocks com updates online investor audio forum syntroleum corporation nasdaq synm added to list of participating public companies

  • need some advice

  • non profits need new strategies to weather budget crisis

  • not getting the pr results you want

  • olympic games parties can add fun excitement and achievement to your workday

  • online marketer on a mission

  • only the weak ones quit

  • organized crime expert amway just like mafia

  • organized for success five keys for making home work work

  • outsourcing not just for big business

  • park your garage sales on the internet

  • peddling your own wagon through local exposure

  • peggy smedley and tr cutler to address pronto north america users conference

  • peggy smedley author of mending manufacturing how american can manufacture its survival to address pronto north america users conference

  • peggy smedley of start magazine to address pronto north america users conference

  • permanent press using s to keep your company in the news

  • personal training 6 secrets of award winning customer service

  • planning for 2002 business recovery use public relations firepower

  • planning special events part two the master plan

  • positioning professional service firms

  • preparing for your media interview

  • prevent sucide now

  • pre empt radiation or die

  • professional help funding your company

  • pronto north america marketing director verzi thrilled to have cutler and smedley at users conference

  • pronto north america marketing director verzi thrilled to have smedley and cutler at users conference

  • pronto north america users conference in eden prairie minnesota may 3 5

  • pronto north america users conference to feature keynote address peggy smedley

  • pronto north america users conference to feature keynote address tr cutler

  • pronto north america users conference to feature new product features of pronto xi

  • protect your business with non disclosure agreements

  • pr advice you didnt ask for

  • pr am i getting a good deal

  • pr a potent force for success

  • pr behavior modification specialist

  • pr buyers beware

  • pr essential to your success

  • pr failure defined

  • pr focus on what matters

  • pr going according to plan

  • pr heres all you need to know

  • pr how sweet it is

  • pr is just smart business

  • pr lets cut to the chase

  • pr lets talk fundamentals

  • pr ouch tells the tale

  • pr room at the bottom

  • pr still a mystery to some

  • pr that entrepreneurs often overlook

  • pr the thrill of a good idea

  • pr time for a new playbook

  • pr whats the point

  • pr where it matters most

  • pr your 500 pound gorilla

  • publicity campaigns how many hours how many months

  • publicity outside your city outsourcing for more affordable pr services

  • publicity performance not enough

  • publicity utilizing a effectively

  • publicity with an online

  • publicrelationistas

  • public procurement and very private benefits

  • public relations 101 getting your message out

  • public relations 8 fix factors

  • public relations antidote for small business failure

  • public relations a natural phenomenon

  • public relations converting the non believers

  • public relations creates wealth

  • public relations defining your organization from the inside out

  • public relations for new enterprises

  • public relations going o k

  • public relations grand illusion

  • public relations insurance

  • public relations mixup

  • public relations power tool for the 21st century

  • public relations productivity

  • public relations recession tool

  • public relations success starts here

  • public relations the fundamental premise

  • public relations time to fix it

  • public relations tips you can take to the bank

  • public relations toast

  • public relations use its core strength

  • public relations wheres the value

  • public relations where s the value

  • public relations why it works

  • quality care options announces new employee benefit solution

  • quick easy tools for you to effectively market your home business

  • quick tactics to brand your business and make more sales

  • quick tips for the first time homebuyer

  • radio interviews how to get them

  • raising money for your company

  • random whimsy uncensored interview with dan lok

  • ready for a business recovery

  • recessions dont last forever

  • redefining success in an uncertain world

  • reducing debt before its too late how to avoid the pitfalls of creeping debt

  • relationship marketing key for small local business

  • renewableenergystocks com reports renewable energy industry sees growing public support as smart energy technology becomes a viable option

  • residential property abroad

  • resume success factors what exactly is a resume anyway

  • reverse merger ipo or direct public offering dpo which one is right for you

  • reverse merger suicide

  • re evaluating the purpose of an e zine

  • rfidinvesting com online rfid investor forum to feature public rfid companies and analysts that follow the growing sector

  • right pr empowers a manager

  • right pr focus a powerful advantage

  • risk free investing with term investments

  • road map to a healthy stock market

  • rotator

  • rp promotion strategy

  • same old same old pr still tops

  • satisfying your customers is as simple as this

  • secrets to getting free publicity for your business

  • selecting an equity finance consultant

  • self promotion is easy and fun

  • seven steps to getting known guerrilla public relations for the entrepreneur

  • six pillars of business marketing success

  • small business q a how to handle the occasional oop see

  • small business valuation primer

  • something new for managers

  • sound like your situation

  • so whats wrong with strategic

  • so you want to be a freelancer

  • speaking out

  • specialists for otcbb nasdaq stocks

  • starting a new business

  • steer your career in the right direction home

  • stop is your business missing its mark et

  • successful small businesses use pr

  • success comes when you turn indecision and fear into power and action

  • success is just a question away

  • sure fire recipe for a successful public relations career

  • survival of the fittest building your business

  • surviving tough times online

  • sweat the small stuff for great customer service

  • take it to the customer

  • take your pants off in public

  • talk the talk

  • tap into larger profits with your promotion

  • tax reduction tips

  • ten fun ways to liven up any presentation

  • ten tips to a job winning interview

  • ten ways to be a better at motivating your employees

  • there is no time like the present

  • the 10 step resume critique

  • the abcs of cyber shop set up marketing affordable big league cheap

  • the best pr has to offer managers

  • the best things in life are rarely things

  • the booklet journey

  • the business of speaking everyone has something to share

  • the correct use of shares

  • the cost of being a public company

  • the demise of the mittelstand

  • the economics of real deals

  • the effects of consumer debt

  • the employee publication the great communicator

  • the essential contractor

  • the financial power of gay weddings q a

  • the growing trend in business networking

  • the importance of massive action

  • the informations age and making money

  • the information age and making money

  • the magic and mystery of teams

  • the millionaires favorite author

  • the most important pr in america

  • the mother of all publics

  • the naughty niches potential gold mines or business killers

  • the network within

  • the new customer relationship management crm functions

  • the new ways to do the business mba or cio

  • the number 1 rule for businesses be professional

  • the seven cs partnership danger signs competitive not complementary action

  • the seven cs partnership danger signs the 6th c changing vision

  • the shell trap

  • the sickly state of public hospitals

  • the six sigma method and design of experiments

  • the ten pillars of leadership and business development

  • the top 10 creative excursions for building effective teams

  • the top 10 priorities that guard your five star reputation

  • the top 10 the top ten signs that your marketing message needs a facelift

  • the top five reasons for posting in online guestbooks

  • the truth about public relations

  • the ultimate pr scam

  • the value of forums

  • the wages of science

  • the wages of science part i

  • the worst pr mistakes

  • things will never be the same again

  • thinking about a public relations career

  • this is the power of pr

  • thomas r cutler becomes leading manufacturing pr public speaker

  • thomas r cutler in high demand as manufacturing public speaker

  • three steps to give your strategic plan traction

  • time to spruce up your public relations

  • tips for curing bad customer service

  • tips for first time homebuyers

  • tips for reducing shipping costs

  • tips on boosting small biz profits

  • top 10 business e mail basics

  • top 10 ways to sell your products and services

  • trend setting how office art improves productivity

  • trust in a digital economy

  • truth or consequences how to give employee feedback

  • tr cutler and peggy smedley to address pronto north america users conference

  • tr cutler inc announces the sale of the veterinary practice marketing division

  • tr cutler inc manufacturing pr firm adds strategic alliance partner focus marketing

  • tr cutler inc sells vet division and expands manufacturing associate affinity program

  • tr cutler inc staff to top 40 associates

  • tr cutler marks 1 year anniversary of eto spokesperson

  • tr cutler to continue industrial connection case study profiles of georgia manufacturers

  • tr cutler to continue industrial connection case study profiles of southeastern u s manufacturers

  • tr cutler to continue industrial connection case study profiles of south carolina manufacturers

  • tune up your vision to ignite your business

  • turn your business new year resolutions in pr revolutions

  • underestimating the power of in house pr

  • under the covers clickbanks affiliate tracking system

  • use every weapon you have

  • variable data marketing program to veterinarians sold by tr cutler inc

  • venturecon home business opportunities

  • veterinary marketing technology sold by tr cutler inc

  • want prs full value

  • want this kind of pr

  • whats the secret to repeat business

  • what consultants want you to know but you never ask

  • what does it take to have it all in life

  • what does the public relations client really want and why

  • what is best practice public relations

  • what is optimum performance

  • what many pr users ignore

  • what pr does best

  • what you dont know about pr can hurt you

  • what you must know when marketing your business

  • when is the best time to take your company public

  • when managers play the pr card

  • when tactics are not enough

  • where is our largest technological plan

  • where is the best pr value

  • where to find a cash windfall of 10 000 1 000 000 you never knew you had

  • which pr is right for you

  • wholesale secrets revealed the holy grail of wholesale

  • why all managers are alike

  • why americans find predatory lending offensive

  • why do you want pr

  • why good pr warrants your attention

  • why go public

  • why hire a professional transcriptionist to convert your dictation or audio recordings to typed text

  • why one should chose a network marketing home base

  • why pr is an engine for economic growth

  • why pr is a vital force

  • why pr packs a punch

  • why public relations doesnt just happen

  • why small and medium sized businesses should

  • why small and medium sized businesses should monitor the media

  • why small business must turn to pr

  • why soft skills matter in your office

  • why would anyone hold a bad meeting

  • working as a knowledge worker in the information age

  • working with a financial adviser

  • working with freelance writers

  • write s that dazzle

  • writing a

  • your home a hidden source of financing

  • your organization what role pr

  • you dont have a money problem you have an idea relational problem