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3 simple steps to using publicity to skyrocket business
3 simple steps to using publicity to skyrocket business
Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week...
Don't Put Up With "Junk PR"
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 840 including guidelines and resource box. Robert A. Kelly ©...
Drowning in Debt? Tips and Tricks for Getting Out of Hot Water with Creditors
Do you, like millions of other Americans, feel like you’re sinking in an ocean of credit card debt? Well, fear not--there are many options for reducing your debt way before you have to be concerned about receiving notices or daunting telephone calls...
If I Were Coaching You
If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.
Use the fundamental premise of public relations to produce external...
Public Relations for New Enterprises
Public Relations is generally an indefinite discipline and
somehow quite an underestimate resource. Nowadays all
organisations can benefit from good public relations and this is
why business owners should be encouraged to take a good look...
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The Six Sigma Method And Design Of Experiments
Six Sigma is becoming a proven approach for businesses and organizations to improve their performance. The spectrum of companies actively engaging in Six Sigma today is wide from industrials like Celanese, Caterpillar, GE, Honeywell, and 3M to service/retail organizations like Starwood Hotels, Sears, and Home Depot. Six Sigma has even started in the financial industry with Bank of America and JPMorgan Chase initiating major deployments in the past two years. Probably the most exciting area is in the public and healthcare sectors with success stories emerging from city government and John Hopkins Medical.
So what is all this excitement about? Haven’t these quality tools been around for years? Is it just the fact that people have strange names like Champion, Green Belt, Black Belt and for the chosen few, Master Black Belt? Okay, if it is not the names then what? Six Sigma’s success revolves around the fundamental elements needed for any successful organization. Six Sigma starts with a vision of delivering products and services to customers with no defects from the eyes of the customers. For companies it is vital to deliver these products and services at a profit. Once the organization has created their own vision of Six Sigma, the business leaders need to define their organization’s objectives in numerical terms. These “high-level metrics,” often called big Y’s in Six Sigma, are the foundation for identifying project y’s that Six Sigma Belts will execute projects on. With big Y’s in hand, business leaders called Six Sigma “Champions” breakdown these organizational level Y’s into smaller y’s a project leader called a Green Belt or Black Belt can work from.
So what’s next, do business leaders take a hands-off management by objectives (MBO) approach of, “I don’t care how you do it as long as you get results!”? For Six Sigma organizations the answer is a loud “NO.” Champions do care how projects are executed and have appointed highly trained Master Black Belts to assist and mentor project leaders in applying the Six Sigma method to manage their projects. I believe this is the key to Six Sigma’s success. In a past life I participated in a high-level meeting with executives from the world leader in the production of a product we all know. The purpose of the meeting and visit was to evaluate a critical new product
design. All of the high-tech executives were dressed in dark Italian business suits complemented with gold and diamonds. I listened closely to each question these executives asked. I never once heard “how much?”, “when?” or even “why?” – every question was “by what method?.” Methodology is what Six Sigma is about.
Six Sigma Methods
There have evolved two key methods for carrying out Six Sigma projects. The first method is the most well-defined and works best if you have a problem with an unknown solution in existing products, processes or services. This method is called DMAIC or Define, Measure, Analyze, Improve and Control. The newest method, which is in the developing stages, is called Design for Six Sigma or DFSS. The goal of DFSS is to develop a new product, process or service that is defect-free in the eyes of the customer. A number of consulting companies have invented roadmaps for DFSS like IDOV (Identify, Design, Optimize and Validate) and DMADV (Design, Measure, Analyze, Design and Verify).
Six Sigma and Design of Experiments
Once an organization has decided on the method and the project y’s, Belts are marched off to training “waves” bringing management-approved projects to class. DMAIC Green Belt training is normally two one-week sessions separated by one month. Black Belt training waves are extended by two additional months with two more weeks of training. The emphasis during the extended two weeks of Black Belt training is often on learning more details about advanced tools such as Design of Experiments (DOE).
So where does Design of Experiments fit into Six Sigma? Six Sigma is about understanding and controlling the variation of key process variables known as inputs or x’s in order to obtain improved results on project outputs or y’s. In Design of Experiment terms these inputs or x’s are often referred to as factors and the outputs are referred to as responses. In nearly all Six Sigma projects the relationship of the project y’s takes on the form of y
About the Author
Peter Peterka is the leading consultant for www.6sigma.us. Peter has eleven years of experience performing as a Master Black Belt, working with numerous companies, including 3M, Dell, Dow, GE, HP, Intel, Motorola, Seagate, and Xerox. You can signup for Peter's Six Sigma Certification at www.6sigma.us.
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| PR Newswire - news distribution, targeting and monitoring |
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| PR Week Magazine |
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| Public relations - Wikipedia, the free encyclopedia |
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| Puerto Rico - Wikipedia, the free encyclopedia |
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| The Public Relations Society of America (PRSA) |
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| CIA - The World Factbook -- Puerto Rico |
| Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
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| Center for Media and Democracy - Publishers of PR Watch |
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| Edelman |
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| LEWIS PR - global public relations |
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| Online Public Relations Home Page |
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| Chartered Institute of Public Relations, CIPR, the professional ... |
| The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
| www.ipr.org.uk |
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| PR News Online — Trusted Source for Public Relations News, PR ... |
| The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
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| O'Dwyer's Public Relations News - odwyerpr.com |
| Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
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| PR News Online — Trusted Source for Public Relations News, PR ... |
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| Linux PR: |
| Comprehensive Press Release and Public Relations resource for the Linux community. |
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| Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
| Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
| escape.topuertorico.com |
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