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Sales Training Success Tip - The Gift of Gab, Good or Bad?
Copyright 2011 Ike Krieger
Let's debunk a myth.
A myth can best be described as a story or idea whose existence
is widely believed in, but in reality "it just ain't so."
Based on this description I've created a series of...
The 5 Pillars of Sales Champions
Techniques and styles among the best of the best vary from one sales champion to the next. If you study sales at all, you’ll find that there are hundreds, if not thousands, of best ways. However, there are constants in our world. I once sat in...
The Quick Fix - Interpersonal Skills Training
We live in speedy times
A call for good interpersonal skills development programmes
We have fast foods, fast cars, fast CD players, fast faxes, fast
e-mail. We have instant coffee, instant lottery winners, instant
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The Right Writer: How To Choose Your Next Freelancer
The Right Writer: How To Choose Your Next Freelancer Dr. Barry W. Morris © 2005 All Rights Reserved Email: Barry@BarryMorris.com Web: http://BarryMorris.com ------------------------------------------------------------------- Publishing Guidelines: ...
The Worst PR Mistakes
For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors. Mistake #1 – You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers. Mistake...
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5 Doorways to Building Business
When all is said and done, building a business is not rocket
science. But you must reach out and build meaningful
relationships by being very clear about who you are, what you
offer and how you offer it.
Please do not confuse this with networking. To succeed at
creating a business that reflects your passions, you must go to
your clients and connect with them. The method you choose must
suit you. Otherwise you won't do it or you'll do it with limited
success. Imagine five doorways, each with a distinct purpose for
connecting with people. Take out a paper and a pen and draw the
doorways. As we go, write notes in each one. It will get the
ideas out of your head and help focus in ways that reflect your
unique approach.
Doorway No. 1: Where If you're like me, you would rather get a
rabies shot than go to networking events. Yet, building a
community of business is central to success.
In this doorway, instead of thinking about where you "should"
go, write ways you already connect with people, or ways you've
connected in the past that come easy to you. Write down places
or situations where you enjoy connecting.
Mine-- A class. A creative project. Even shopping. I've made
some of my best connections while shopping. When I have a
context, my nervousness recedes. I relax. I get curious about
people and, in turn, make meaningful connections
Doorway No. 2: How Write down how you stay informed. What
Internet sites? What magazines or papers? What is your favorite
radio station? Online publications, newspapers, radio shows and
magazines need people to write or speak. By using the media you
enjoy, you connect with prospective clients that have similar
interests and values. You might notice that these first two
doorways are about you. We so often forget that being successful
in marketing means honoring how you interact in the world.
Once you start writing or speaking, you'll gain confidence and
credibility. And you'll meet people who want to know more about
what you do.
Write down your favorite "information highways," and in a word
or two write why you like them and what articles or programs
you'd like to offer.
What's key? Trust
that you have something important to share and
you have a unique approach just by being you.
Doorway No. 3: Who This third doorway is my favorite: Who? The
traditional model promotes choosing customers by their
demographics. My approach- I identify the qualities of people. I
love working with independent, creative, highly motivated people
building businesses they're passionate about. When I go into a
room I immediately gravitate to them and vice versa. It's fun,
natural and enjoyable.
Write down who you enjoy being with. Use adjectives. Think about
the people you enjoy. Describe them. What we often forget is
that people hire people they can relate to.
Doorway No. 4: What Once you've decided the "who," this doorway
addresses your customer's needs. At this point, it is all about
them. WHAT do they want? What do they really, really want?
Choose three people from your "who" doorway. Think about them.
Write down what. What programs, products, seminars or booklets
do you offer to serve their needs?
People like to test the waters before they dive in. If you give
them a chance to sample what you do, they can safely test you
out before investing their time and money.
Doorway No. 5: Help! This last doorway asks you to identify the
skills, support and resources you need to connect most
effectively with your potential customers. It may be technical
skill, referral partnerships or ways to fine tune your
presentation.
Be honest. Write your "needs" list. Keep it simple. Now that
you've created a brain storm of ideas, circle one or two you are
willing to take action with today. What's one call you can make?
One email you can write. And do so. Now.
And remember - typically, it's not the skill-set that people
lack, but the courage to reach out and connect.
Copyright © 2005, Carolyn Campbell
About the author:
With a master's in theater and a certification in professional
coaching Carolyn Campbell helps social entrepreneurs meld
passion, strategy and community building to create rewarding,
lucrative businesses. For more FREE tips on growing your
business, visit www.thecoresource.com and click on resources
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