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How to Have Your Own Online Party
How to Have Your Own Online Party! © Terri Seymour of www.seymourproducts.com Online parties can be a successful and fun way to build your home business. These parties are similar to home parties except that you do not have to pay a small...
Insurance Regulators Focus on Abusive Sales Practices
State insurance regulators are focusing their efforts on a short list of five consumer problems areas related to the improper sale of variable annuities and life insurance. The problem areas include: 1) 1035 exchanges, 2) variable annuities inside...
Olga Brunner of A Good Daughter to Guest on “Coping with Caregiving” Radio Saturday, May 14 at 3pm EST
Olga Brunner, founder of A Good Daughter, Inc., based in Margate, Florida (www.agooddaughter.com) will appear on Saturday, May 14th at 6pm EST on “Coping with Caregiving,” a program for everyone who faces the challenge of caring for an elderly loved...
Team Building Celebration Plan -- Perfect For Any Time of Year
Copyright 2005 Denise OBerry When was your last team celebration? Have you been way too busy to bother? Sometimes we get so caught up in day-to-day work that we don't take the time to step back and celebrate success. Some teams may even consider...
The Home Business Boom
The Home Office Boom by Robert Nixon The Home office is becoming more and more common. Small business is moving out of the expensive store front type of office and into offices with living quarters for the owner and converted rooms for a...
 
5 Doorways to Building Business

When all is said and done, building a business is not rocket science. But you must reach out and build meaningful relationships by being very clear about who you are, what you offer and how you offer it.

Please do not confuse this with networking. To succeed at creating a business that reflects your passions, you must go to your clients and connect with them. The method you choose must suit you. Otherwise you won't do it or you'll do it with limited success. Imagine five doorways, each with a distinct purpose for connecting with people. Take out a paper and a pen and draw the doorways. As we go, write notes in each one. It will get the ideas out of your head and help focus in ways that reflect your unique approach.

Doorway No. 1: Where If you're like me, you would rather get a rabies shot than go to networking events. Yet, building a community of business is central to success.

In this doorway, instead of thinking about where you "should" go, write ways you already connect with people, or ways you've connected in the past that come easy to you. Write down places or situations where you enjoy connecting.

Mine-- A class. A creative project. Even shopping. I've made some of my best connections while shopping. When I have a context, my nervousness recedes. I relax. I get curious about people and, in turn, make meaningful connections

Doorway No. 2: How Write down how you stay informed. What Internet sites? What magazines or papers? What is your favorite radio station? Online publications, newspapers, radio shows and magazines need people to write or speak. By using the media you enjoy, you connect with prospective clients that have similar interests and values. You might notice that these first two doorways are about you. We so often forget that being successful in marketing means honoring how you interact in the world.

Once you start writing or speaking, you'll gain confidence and credibility. And you'll meet people who want to know more about what you do.

Write down your favorite "information highways," and in a word or two write why you like them and what articles or programs you'd like to offer.

What's key? Trust


that you have something important to share and you have a unique approach just by being you.

Doorway No. 3: Who This third doorway is my favorite: Who? The traditional model promotes choosing customers by their demographics. My approach- I identify the qualities of people. I love working with independent, creative, highly motivated people building businesses they're passionate about. When I go into a room I immediately gravitate to them and vice versa. It's fun, natural and enjoyable.

Write down who you enjoy being with. Use adjectives. Think about the people you enjoy. Describe them. What we often forget is that people hire people they can relate to.

Doorway No. 4: What Once you've decided the "who," this doorway addresses your customer's needs. At this point, it is all about them. WHAT do they want? What do they really, really want?

Choose three people from your "who" doorway. Think about them. Write down what. What programs, products, seminars or booklets do you offer to serve their needs?

People like to test the waters before they dive in. If you give them a chance to sample what you do, they can safely test you out before investing their time and money.

Doorway No. 5: Help! This last doorway asks you to identify the skills, support and resources you need to connect most effectively with your potential customers. It may be technical skill, referral partnerships or ways to fine tune your presentation.

Be honest. Write your "needs" list. Keep it simple. Now that you've created a brain storm of ideas, circle one or two you are willing to take action with today. What's one call you can make? One email you can write. And do so. Now.

And remember - typically, it's not the skill-set that people lack, but the courage to reach out and connect.

Copyright © 2005, Carolyn Campbell

About the author:

With a master's in theater and a certification in professional coaching Carolyn Campbell helps social entrepreneurs meld passion, strategy and community building to create rewarding, lucrative businesses. For more FREE tips on growing your business, visit www.thecoresource.com and click on resources

 

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