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Common errors presenters make when choosing slide backgrounds
Ever give much thought to the template you're using for your
PowerPoint presentations? You probably did when you created it,
but haven't thought much about it since. You should, says Mr.
Serge Starenko, CEO of PowerpoinTemplates (www.PowerpoinTemplates.com). After all, your
slides' background communicates almost as much about you and
your company as the information on the slides. Choosing a
background "that does not reflect the mood of the company could
easily compromise the audience's opinion of the presenter,"
cautions Starenko. Here are the most common errors Starenko sees
presenters make when choosing slide backgrounds, and what he
suggests can be done to correct them.
1. Designing a background that doesn't fit your message.
In other words, don't select a background with classic cars when
you sell financial services. Don't laugh, says Starenko - it
happens all the time. "It is quite common for sales reps to
select the design they think is the coolest without taking into
account the audience and the purpose of the presentation," he
explains. It is critical that presenters select a design that
communicates the overall mood of the company and the products or
services they sell. The rep selling financial services, for
example, would communicate the message more effectively with a
template that uses a graphical portrayal of money. So how do you
choose from the hundreds of custom slides out there with that
kind of image? Again, it comes back to your message and your
audience, says Starenko. What's the message you're trying to get
across? Are you presenting to a group of high-level executives
from a Fortune 500 company or to individual couples nearing
retirement? Approaching your search with your audience and
presentation goals in mind will help you quickly narrow your
template search.
2. Selecting a design that does not match your company's
existing collateral materials. If your company has branded
its logo,
brochures and Website in navy blue and red, your
template, if possible, should reflect that color scheme, says
Starenko. So if you've found several possible backgrounds that
reflect the mood of your presentation and you can't decide among
them, pick the one that best matches your company's colors. This
kind of cohesiveness will tie everything together for your
audience.
3. Using more than one template in the same presentation.
Often, a sales rep will take slides from several
previously-designed presentations and merge them into one new
presentation. While the text may be spot-on, the look often
comes across as a mishmash of slides lacking cohesion, which
ultimately undermines the message. It's fine to slightly modify
the background to make room for a large, important chart, for
example, by using a small strip of the main graphic along the
side. Ultimately, however, the background should have a
consistent look and feel throughout the presentation.
4. Sticking with standard PowerPoint backgrounds.
Granted, there is nothing really wrong with using one of the
templates included in the PowerPoint program, but you might
unconsciously be undermining the message by doing so. "While
using something basic such as a standard template might be
okay," says Starenko, "usually salespersons' goal is to convey
that they are better than okay, that they are fabulous. Reps
should use every tool available to appropriately communicate
that message." With so many striking backgrounds available for a
minimal price - sometimes just $10 or so - Starenko points out
that "it's just not worth taking the chance that audience
members will leave thinking been there, done that - all for the
sake of saving a few bucks."
About the author:
Brandy Chaw,
Senior Designer,
www.Po
werpoinTemplates.com brandy@powerpointempl
ates.com
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