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Buying a Business
Start thinking about buying an established business if you want
to avoid the immense risks involved in starting one. Not
everyone wants to start a business from scratch, and buying a
business with the infrastructure in place lets you focus...
How Well Do You Speak?
The ability to speak well can enhance your career, clinch a sale, sell a point of view and increase your business productivity. 1.The most important objective of any speaker is to appear credible and knowledgeable about their subject. Speak to...
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading...
Rapport vs. Compliance: How to Get A Completely Compliant Prospect
There is a lot of talk in the persuasion and NLP community about
rapport and how to gain it.
Yes, it is absolutely true what they say that "With rapport
anything is possible and without it nothing is possible." Plenty
of trainers have...
What is Data Visualization?
Data Visualization is Interactive Have you ever booked your flight plans online and noticed that you can now not only view seat availability but also choose your own seat? Maybe you have notice that when you want to look up information online on...
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Grassroots Marketing Campaign
Many people, in a rush to spike sales through the roof, think too big and end up completely missing out on one of the best free marketing opportunities on the net: discussion forums. Instead of focusing on individual sales, they go immediately for ads that promise thousands of visitors, pay-per-click search engines that could potentially expose them to thousands, and even sloppily-produced and sometimes fraudulent spam submission programs.
Even though it is essential to increase your rating with search engines, to purchase pay-per-clicks, and to participate in link exchanges and banner exchanges, discussion forums can often provide an extra, non-conventional sales medium to your campaign that allows you to quickly pull in customers with personal contact and conversational presentations of your product.
You can find these boards by searching for the specific product you sell and then adding the word messageboard or forum or discussion forum after it in quotations. For instance, I sell marketing tools and online business-builders on one of my websites, so when I look for forums to market my products in, I go to google or overture and type in business messageboard or marketing forum. Find as many of these highly-trafficked forums as you can and sign-up. Some of them will require you to confirm it through your email address.
Before you begin actually posting on the boards, you need to lay down some general rules of approach. I would suggest the following methods, but you can decide for yourself what you think is appropriate for your business and situation.
These are my rules:
When I market on discussion forums, I always try to provide more for the board than I take away from it in potential sales. Not only is it ethical, but its also good business. When people ask questions, I use the expertise Ive gained from Internet business-building and marketing to legitimately answer their questions. If I signed up for every board I could find, and then slapped a boilerplate marketing pitch on every site, Id just get ignored or banned.
I cannot stress enough how important it is to legitimately get involved with the forum community. It is definitely a goldmine for highly-targeted customers and it is possibly the fastest marketing medium on the Internet, but it is also very important to respect that it doesnt primarily serve as an ad host. If you stay low-key and helpful, people will respect your
opinion more and will want to see what you have to offer. This is where your signature comes in...
When you create your account for most boards, they will give you the option of creating a signature, which they will attach to the bottom of every post you make. This is the best way to pull customers from messageboards--by alluring them with your signature. Write something catchy or intriguing and then slap a link to your site or email address on it. Remember: the more helpful you are (the more times you post advice/hints), the more times your signature appears... and the more potential hits youll get to your site.
Next, youll want to decide when its appropriate to market outside of your signature. I personally only market in three situations outside of my signature in forum discussions. If a person asks a question about a specific product or service I market, then Ill respond because Im qualified to do so and because I truly believe they should use my products to achieve the best possible results. If theres a discussion thread where everyone is marketing products and it is generally accepted, I will market my product if a) it is related and b) I have already posted several times on the messageboard. Also, I will market my product whenever there is a forum solely dedicated to marketing your products.
Last, youll want to decide how much original content you want to post and how much you want to be boilerplate. Youll want to find a healthy combination of the two to avoid being called a spammer or wasting too much time marketing on forums. I personally have several boilerplate ads that I have saved for signature files, ad-only forums, and personal product marketing discussions. I keep them all saved on a word file and I pull them up to copy-and-paste when Im spending a night of advertising on messageboards.
Discussion forums can drive buying customers to your site faster than any other marketing medium. Do not abuse them, establish a reputation in your forums, streamline the process. . . and your work will come back to you quickly in profit.
About the Author
Isaiah Hull publishes Work At Home Right Now, a fresh and informative newsletter
about making money on the internet and using proven methods to increase your sites traffic and profitability. If youre looking for time-saving and money-saving tools, as well as honest business advice, come by and subscribe at http://www.workathomerightnow.net
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