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Keys To Starting Your Own Clothing Company
Ever wanted to start your own clothing company? Its not as
difficult as you think. What do you absolutely need?
1. A decent logo 2. Creative concepts and graphics - Design
Talent 3. A unique, blank apparel supplier 4. A decent screen
printer 5. A Line Sheet to show potential buyers 6. Sales and
promotional talent.
Which do you think is most important? Its obviously design
talent you say? Are you Joking? You must be joking. Have you
stepped out of the house recently? Have you seen Von Dutch
clothing? Crayon weilding Chimpanzes produce better designs.
Furthermore, I imagine the monkeys are more sanitary, but I
digress.
#6 is clearly the most important element. You can create an
entire line of fashion forward, beautiful clothing but if you
can't pitch it - no one will ever see it (excluding your mom of
course). So, unless you want a closet full of your fantastic
designs, ask yourself the following two questions:
Can I sell?
In other words......can I hit the pavement with my line sheet
and walk into
every boutique clothing store I can find? Then
will I harass the hell out of retail clothing store buyers so
that they'll try to squeeze 5 minutes of time in for me at Magic
06' (Clothing Convention) ?
Will I be able to make a professional presentation to a
Nordstroms buyer?
Can I promote?
Do I have and creative viral or gureilla marketing ideas to get
this label kickstarted?
If the answer to both of these questions is No - you better get
some help. Namely, find someone passionate for fashion who also
happens to be ridiculously outgoing, great on the phone and
aggressive as hell. Lastly, (and superficially) it would help if
your sales rep is hot.
I know, how horrible.....so sorry, buy I didn't say anything
about this being an equal opportunity business.
That being said, let me welcome you the shallow end of the
pool..... i.e. the fashion world.
Good luck with your label!
About the author:
Bradley J, http://www.blankstyle.com Fashionable Wholesale
Clothing
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