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Informative Articles

How Do You Explain Public Relations To A Non-Public Relations Audience?
Here’s the way I’d explain it: First, I want to give you a quick overview of where I believe public relations is today. And second, an equally brief run-through of how I believe the process can work to the advantage of your organizations. Now,...
Is The "At Home" In Your Work At Home Business?
Have you ever thought about the fact that most people with a "home" business probably spend more time outside their home working their business, than actually being at home? With the exception of certain types of home based...
Some Things To Consider When Selecting A Leads Exchange Group
It has been said that 80% of business today comes from referrals. People want to do business with people they know, like, trust and respect. I believe that with all my heart. Because I believe that one of the best venues for developing strong...
The Ultimate PR "Scam"
It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or subsidiary objectives. Behaviors they...
Trust, the Key to Success
Not everyone is comfortable putting their personal information online. It is up to you to make customers feel at ease while they do business with your company. This means boasting your reputable name on your site with the Verisign Banner or the...
 
Patience Not Panic: Survive and Thrive Through Economic Turbulence

From 28,000 feet, snow still spots parts of Michigan, Illinois and other states further West. The earth looks brown and barren, dark and ugly from this vantage point. But I know that if I could walk the fields and wait patiently, I’d see signs of new growth inching out of hardened earth. I’d eventually find dead-looking tree limbs swelling with rising sap, pushing buds into blossom under the warming sun.

But what if I opted NOT to be patient? What if I panicked, burned the dead-looking trees, cut off limbs, and retreated in disgust within my cocoon? Spring might NEVER come because my shortsighted actions jeopardized the natural course of events.

That’s what has happened with the stock market and many of our companies. It concerns me that such actions can create a rippling self-fulfilling prophecy. I’m concerned that departed talent and trust might not be regained within the workplace. I’m concerned that customers will retreat because quality and service could suffer as employees attempt to fill the shoes of a thinned out workforce. Here’s a hard pill to swallow but perhaps all of us – myself included—have become greedy for the amazing returns and astounding growth of the past eight years. Perhaps we’ve grown fat and lazy instead of prudent and thoughtful.

I think now is the time to focus on what’s important. For our families and our businesses to thrive, we


need to ask ourselves what endures for the long haul and not the short gain. Innovation, engaged and talent-focused employees, customer-focused products and services and a deeply shared commitment to find ways for meaningful contribution carry the day.

By historical standards, we’ve been through far more dramatic financial times. Once the U.S. had 20,000 phone companies and 2000 auto companies. General Motors was once a tech stock. As we say in the coaching world, “from breakdown comes build up.”

I fully intend to be the voice of reasonable optimism. Now—more than ever—we need to meet, to talk, to vocalize our concerns and legitimize our fears so we can figure out a passage through this blip in business history. Philosopher Howard Zinn said that to have hope one does not need certainty, only possibility.

Let us figure out together how to be the bearers of hope.

© 2001 by Eileen McDargh. All rights reserved. Reprints must include byline, contact information and copyright

About the Author

Eileen McDargh, CSP, CPAE, is an international speaker, author and seminar leader. Her book ‘Work for A Living and Still Be Free to Live’ is also the title of one of her most popular and upbeat programs on Work/Life Balance. For more information on Eileen and her presentations, please call 949-496-8640 or visit her web site at http://www.eileenmcdargh.com.

 

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Why tables for layout is stupid:. problems defined, solutions offered. Tables existed in HTML for one reason: To display tabular data. ...
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The Gettysburg Powerpoint Presentation
This presentation prepared with the help of Microsoft Powerpoint Autocontent Wizard. ... Permission is granted to use this presentation in any course or ...
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Presentation Zen
I love the clear presentation of the ideas in the book and the fact that the ... In the context of presentations, moving info away can help you and the ...
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Presentation Tips for Public Speaking
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Presentation - Wikipedia, the free encyclopedia
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OSCON 2005 Keynote - Identity 2.0
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Tips and tools for creating and delivering presentations: text, techniques and technology.
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Effective Presentations homepage
In addition, the skills needed to prepare an oral presentation can be used ... A spiffy presentation discussing Effective Teaching with Powerpoint from the ...
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Impress
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Secretary of State Addresses the U.N. Security Council
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