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A Short Guide to Effective Public Speaking
Delivering an effective presentation to 20 or to 200 people is difficult. Because listeners have better access to information since the internet became commonplace, audiences expect more content from speakers today. In addition, because of the...
Giving a Sales Presentation? Make Sure You Know your Equipment!
Picture this: A county real estate association needs to update its Multiple Listings Service technology, and it has two options in mind. Product A has all kinds of bell and whistles, powerful search capabilities, and the ability to display more...
Internet Marketing Time Management
"Time is more valuable than money. You can get more money but you
cannot get more time." - Jim Rohn
Earning an income on the internet is a process that in broad
terms involves three stages:
1. Getting your product (acquisition)
2. Developing...
PR Still a Mystery to Some
Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about.
The casual observer is left with a confusion of tactical, application-oriented...
Presentation Paranoia
“The human brain starts working the moment you are born and never stops until you stand up to speak in public.” (Sir George Jessel) Have you had this feeling before? Rest assured you are not alone. You might be one of the many who would rate your...
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Retaining Employees and Customers Is A Family Affair
“The more things change, the more things remain the same.”
As e-mail, voice mail, and technology allow people to conduct business without ever seeing each other, the competitive edge can very well be the re-creation of conversation -- specifically conversation that allows people to feel a “family” connection. It’s a connection that recalls the fact that commerce was traditionally an intimate affair.
My great-grandfather started a shoe store, the first account Florsheim shoes ever had. Farmers would hook up their horses and trot into York, PA. By learning about the customers from his father, my grandfather knew their type of farm, their family members, what kind of shoes they needed. In short, business knew its customers and customers TRUSTED that a product or service would be delivered “as promised”. Reineberg’s Shoe Store was known for “fitting feet” not just selling shoes. Business was conducted on a family-like connection.
The same was true of employees. Employees TRUSTED that the company would listen to them as if they were members of an extended family. Employees knew that my grandfather would value their individuality, understand that personal and business life were connected, and pay a fair wage for a day’s work. He also never asked more of others than he asked of himself.
Times have changed. But it’s not too late to develop family “trust”. However it’s not easy.
Customers abandon companies they do not trust and so do employees. Trust develops over time and can be dashed in an instant. But improving organizational trust is more difficult and subtler than installing new software. Research conducted by Leonard Berry, author of Discovering the Soul of Service, and professor at Texas A&M concluded that successful companies tend to act like extended families. They display these “family traits” in five ways:
Family Gatherings: These are events designed to share, console, help, celebrate and communicate. Enterprise Rent-a-Car and Midwest Express Airlines routinely hold all-hands meetings to answer employee questions, give awards, and keep everyone up to date. It’s rather like the long forgotten family councils, the circle of the tribal elders. Information is freely given and encouraged. Sessions like “Stump the CEO” are held with prizes given to employees
who ask the most difficult questions. One advertising agency holds “HELP!” sessions that can be called whenever a team member needs advice and ideas. The stand-up-and-talk gathering is spur-of-the-moment, brings all hands around, and is over in less than 15 minutes. And the family member who asked for HELP! walks away with new ideas and insights.
Family Familiarity: Leaders are accessible, approachable, and caring. First name-basis becomes the order of the day. Amazon.com mirrors this on their web site that literally calls a customer by name and outlines suggested purchases based upon the customer’s buying history. How might you move beyond a web connection to create a higher form of conversation?
Family Honor: Management trusts employees. Time clocks are rare; remote work common. At Miller SQA, a division of Herman Miller, factory employees keep their own hours on the honor system. At AES, a utility organization, cross-training is so prevalent that employees trust each other to perform a task when called upon.
Family Fairness: Pay for performance, evenhandedness, promotions from within and merit-based rewards. An example is Custom Research. This company won a Malcolm Baldridge Award. Only 50 employees could attend a celebration in Florida. The organization—from the president down to the clerical—drew names to see who could attend.
Family Fun: Humor is the shortest distance between people. Families play together. At SW Airlines, they have ice cream parties on the spur of the moment. Malaysian Airlines offers dance and music concerts staffed by employees’ talent. The options are endless. Customers are also included in “the fun”.
The trust test is passed or failed on a daily basis. Retaining employees and customers are more likely if retention becomes a family affair.
© 2000 by Eileen McDargh. All rights reserved. Reprints must include byline, contact information and copyright.
About the Author
Eileen McDargh, CSP, CPAE, is an international speaker, author and seminar leader. Her book ‘Work for A Living and Still Be Free to Live’ is also the title of one of her most popular and upbeat programs on Work/Life Balance. For more information on Eileen and her presentations, please call 949-496-8640 or visit her web site at http://www.eileenmcdargh.com.
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Oral Presentation Advice |
Your presentation should not replace your paper, but rather whet the ... Below I consider goals for academic interview talks and class presentations. ... |
www.cs.wisc.edu |
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Presentation Skills |
This site contains annotated links to resources concerned with presentation and communication skills. |
lorien.ncl.ac.uk |
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Presentation Helper - Free PowerPoint templates, help, advice and ... |
Resources on how to make effective presentations. Includes tips on PowerPoint and topic ideas. |
www.presentationhelper.co.uk |
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Neurobehavioral Systems, Inc. |
Neuroscience stimulus delivery software can be used for cognitive psychology, fMRI, erp and single unit research (Windows). |
nbs.neuro-bs.com |
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Why tables for layout is stupid: problems defined, solutions offered |
Why tables for layout is stupid:. problems defined, solutions offered. Tables existed in HTML for one reason: To display tabular data. ... |
www.hotdesign.com |
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The Gettysburg Powerpoint Presentation |
This presentation prepared with the help of Microsoft Powerpoint Autocontent Wizard. ... Permission is granted to use this presentation in any course or ... |
norvig.com |
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Presentation Zen |
I love the clear presentation of the ideas in the book and the fact that the ... In the context of presentations, moving info away can help you and the ... |
www.presentationzen.com |
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Presentation Tips for Public Speaking |
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www.aresearchguide.com |
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Presentation - Wikipedia, the free encyclopedia |
Presentation is the process of presenting the content of a topic to an ... You should plan to rehearse your presentation out loud at least four times. ... |
en.wikipedia.org |
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OSCON 2005 Keynote - Identity 2.0 |
“A barn-burner of a presentation. I loved this.” - Cory Doctorow. “I watched it twice, and greatly enjoyed it both times.” - Jon Udell ... |
www.identity20.com |
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Presentations - Effective Communication - Public Speaking |
Tips and tools for creating and delivering presentations: text, techniques and technology. |
www.presentations.com |
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Presentation Information Resources - Presentation Technology News ... |
Presentation Information Resources - Comprehensive presenter's resource providing instant access to up-to-date information on technology and techniques for ... |
199.249.170.231 |
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Effective Presentations homepage |
In addition, the skills needed to prepare an oral presentation can be used ... A spiffy presentation discussing Effective Teaching with Powerpoint from the ... |
www.kumc.edu |
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Impress |
Your presentations will stand out with 2D and 3D clip art, special effects, animation, ... Slide show Animation and Effects bring your presentation to life. ... |
www.openoffice.org |
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PRESENTATIONPRO - experts for Microsoft PowerPoint |
A series of products and services to help enhance PowerPoint presentations with templates and backgrounds. |
www.presentationpro.com |
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Leadership - Presentation Skills |
Presentation, PowerPoint, and Leadership. ... Presentations and reports are ways of communicating ideas and information to a group. But unlike a report, ... |
www.skagit.com |
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Presentation: See what people are saying right now on Technorati |
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Secretary of State Addresses the U.N. Security Council |
My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ... |
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Rubric |
Organization, Audience cannot understand presentation because there is no sequence of information. Audience has difficulty following presentation because ... |
www.ncsu.edu |
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Presentation Skills |
Presentations are one of the first managerial skills which a junior engineer ... This article looks at the basics of Presentation Skills as they might apply ... |
www.see.ed.ac.uk |
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