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10 Tips To Overcome Your Fear Of Selling
Ahh. Selling. Sometimes, this is a word that is dreaded and feared by all but the most intrepid business owners. It seems that, even though we all know we need to "sell" our products and services, many of us feel fearful or anxious about...
BUILD YOUR BUSINESS THROUGH STRATEGIC NETWORKING
Networking - it's the latest business trend. Or is it?
Actually, business owners have always engaged in the art and science of networking.
Only years ago it didn't have a name. Business owners would get together, shake hands, and smile and chat...
CONQUERING PAPER MOUNTAIN. Six Steps To Freedom From Paper Clutter
CONQUERING PAPER MOUNTAIN Six Steps To Freedom from Paper Clutter Information is power. But unless you can find the information you need, at the moment you need it, you're powerless. Consider all the books, magazines and articles you save. You may...
Maximize Sales and Minimize Returns with Learning Styles
In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have...
Preventing Malicious Spyware or Adware from Hijacking Your Computer
The Federal Trade Commission (FTC) announced that it had used existing fair trade laws in asking a federal court to shut down some of the leading distributors of malicious “spyware” or “adware” software. This type of malicious software may be lumped...
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Those Little Things
Moving to another state meant finding a new dentist. I tried one a neighbor recommended who seemed friendly, competent and eager to please. But, I never went back. His office was a case study on the importance of little things.
The coat hook was missing a screw and falling from the wall; waiting room magazines were outdated; the posted office hours were taped over with an index card and new hours written in marker; the credenza was overflowing with mail and claim forms. There are plenty of dentists to choose from, and while he might be a competent one, why chance it?
It's the same at work. Bosses choose which people to give a great assignment to, take a chance on or consider for a project. Customers choose which businesses to frequent. All those little things really aren't so little. They're impressions. And those impressions help others make decisions about you.
Does it matter if you don't spell check your email? It's only an email, right? Wrong. It's an impression about the way you work. Does it matter if the address label is crooked on the letter you send a customer? Who looks at the envelope anyway? It matters. It's an impression highlighting that the company (or individual) has poor attention to detail.
Does it matter if you're habitually late for meetings or don't show up at all? I'd say so. It's an impression about what you think of other people's time. What about a voice mail message saying, "Your call is important to me. I'll get back to you as soon as I can." When it takes two weeks to call, that little thing is an impression about the real importance of my call and your credibility.
If I ask you for a business card and you can't find one among your overflowing scraps of paper, it's a little thing. But it leaves an impression that you're disorganized. If your presentation looks
like a six-grade term paper, it's hard to have confidence that the executed idea won't be as well. How it looks is a little thing that entices us to take a closer look (or not).
Three more comments: first, don't confuse little things with big things. You can't just do all the little things well and think that's it. Content is king on the internet and television; competence is king in the workplace. The competent performance of your job is central to any winning at working strategy. Second, this is not a message encouraging perfectionism. You can't be perfect. If you try to be, you potentially limit yourself and get lost in those little things. Third, some people have a talent for details and noticing little things. But everyone can learn.
Start by noticing those little things which create an impression on you. Little things like the cashier doesn't take off the sensor tag; or the babysitter is late again; or your name is misspelled on an invitation; or the orthodontist staff presents a rose to your daughter after her braces come off; or the repair man arrives at the designated time. What do those little things communicate to you about the person or business who delivered them? Consider what your little things are communicating about you.
Bottom line? If you're not paying attention to the little things, you're losing opportunities or business. If you want to be winning at working, you have to pay attention to little things, too.
(c) 2004 Nan S. Russell. All rights reserved.
About the Author
Sign up to receive Nan's free eColum,, Winning at Working, at http://www.winningatworking.com. Nan Russell has spent over twenty years in management, most recently with QVC as Vice President. Currently working on her first book, Nan is a writer, columnist, small business owner, and instructor.
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| Presentation Information Resources - Presentation Technology News ... |
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