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Does your Company have Documentum?
Are you lost in the mess of documents that get passed around your company, never knowing what the latest version is and which one you should work on without worrying if someone else has already made the same editions that you are making? Perhaps you...
How To Make The Most of Public Domain and Private Label Content?
There's so much public domain content available all over the
internet, with Master Resale Rights available and sites
springing up left and right with Private Label articles you can
use to create your own products, but what do you need to bear...
Sales Force of the Future -- "It's Not About Selling"
Copyright 2005 Rick Johnson
Jeff Gitomer coined the phrase at a recent convention: "It's not about what you are selling, it's about what the customer is buying."
In reality, the customer is not buying your product, he is buying fulfillment...
Successful Realtor
Success is yours Steve Cooper a well known realtor and one of the top producers in Los Gatos, California, shares the secret of his success with upcoming realtors. Steve’s secret will definitely help those who have newly busted into the real estate...
Ways to cut down your home business expenses
As home business owners we are often looking for ways to cut down our operating costs and business expenses. Here are a few to consider: 1) Freebies- Those of you who know me a little would know that I'm a "Free-ak". There are a lot of free, high...
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Those Little Things
Moving to another state meant finding a new dentist. I tried one a neighbor recommended who seemed friendly, competent and eager to please. But, I never went back. His office was a case study on the importance of little things.
The coat hook was missing a screw and falling from the wall; waiting room magazines were outdated; the posted office hours were taped over with an index card and new hours written in marker; the credenza was overflowing with mail and claim forms. There are plenty of dentists to choose from, and while he might be a competent one, why chance it?
It's the same at work. Bosses choose which people to give a great assignment to, take a chance on or consider for a project. Customers choose which businesses to frequent. All those little things really aren't so little. They're impressions. And those impressions help others make decisions about you.
Does it matter if you don't spell check your email? It's only an email, right? Wrong. It's an impression about the way you work. Does it matter if the address label is crooked on the letter you send a customer? Who looks at the envelope anyway? It matters. It's an impression highlighting that the company (or individual) has poor attention to detail.
Does it matter if you're habitually late for meetings or don't show up at all? I'd say so. It's an impression about what you think of other people's time. What about a voice mail message saying, "Your call is important to me. I'll get back to you as soon as I can." When it takes two weeks to call, that little thing is an impression about the real importance of my call and your credibility.
If I ask you for a business card and you can't find one among your overflowing scraps of paper, it's a little thing. But it leaves an impression that you're disorganized. If your presentation looks
like a six-grade term paper, it's hard to have confidence that the executed idea won't be as well. How it looks is a little thing that entices us to take a closer look (or not).
Three more comments: first, don't confuse little things with big things. You can't just do all the little things well and think that's it. Content is king on the internet and television; competence is king in the workplace. The competent performance of your job is central to any winning at working strategy. Second, this is not a message encouraging perfectionism. You can't be perfect. If you try to be, you potentially limit yourself and get lost in those little things. Third, some people have a talent for details and noticing little things. But everyone can learn.
Start by noticing those little things which create an impression on you. Little things like the cashier doesn't take off the sensor tag; or the babysitter is late again; or your name is misspelled on an invitation; or the orthodontist staff presents a rose to your daughter after her braces come off; or the repair man arrives at the designated time. What do those little things communicate to you about the person or business who delivered them? Consider what your little things are communicating about you.
Bottom line? If you're not paying attention to the little things, you're losing opportunities or business. If you want to be winning at working, you have to pay attention to little things, too.
(c) 2004 Nan S. Russell. All rights reserved.
About the Author
Sign up to receive Nan's free eColum,, Winning at Working, at http://www.winningatworking.com. Nan Russell has spent over twenty years in management, most recently with QVC as Vice President. Currently working on her first book, Nan is a writer, columnist, small business owner, and instructor.
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