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Choosing A Direct Sales Company
Choosing a Direct Sales Company In this hustle and bustle world of direct sales the goal remains the same. How do I build my business successfully and make enough to achieve what I have set forth to do? Many have a mentor or someone in their...
"Employer of Choice" - Just Another Buzzword?
There's a certain point in your business life where buzzwords become a nonentity. You've heard them all a million times. They soon mean nothing and actually become an annoyance. The list is endless ... quality, empowerment, walk-the-talk, open-book...
Internet Marketing Time Management
"Time is more valuable than money. You can get more money but you
cannot get more time." - Jim Rohn
Earning an income on the internet is a process that in broad
terms involves three stages:
1. Getting your product (acquisition)
2. Developing...
Ramp Up Your Newsletter To Build a Strong Business
To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There...
The Ultimate Web Site Marketing Strategies That You Should Know
Most of us know that we need to advertise our products and our services, some of us still believe we are too small to invest in a advertising campaign. Now while a full-fledged marketing effort may be too much for your operation, it is however...
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Who Are Your "Most Likely" Customers And What Do You Know About Them?
You'll notice I've used the words "most likely" in the above question. Why didn't I just ask who are your customers?
That would have been too easy. Effective research is all about asking the right questions. If I'd just asked who's your customer, you might have been tempted to answer "Well, I suppose everyone who pays me is a customer." Yes you're right, but I already knew the answer to that.
When you think about it, a "good business consultant" is not one who has all the right answers. I believe it's the opposite. A "good business consultant" is the one who knows all the right questions to ask.
>From experience I've found that if you ask the right questions, the answers will eventually become obvious. I've also discovered that many owners of small businesses know the right answers, it's just that they've never asked themselves the right questions.
That's why I reworded the question to ask -who are your "most likely" customers? To answer that accurately you will have to really think about it. When you do, you'll soon conclude that your "most likely" customers are different from "Joe Public" (the general population).
How then are your "most likely" customers different from the
general population?
The main reason is that no two businesses are exactly the same, so each business has the potential to attract different people. Your product or service may have specific features or customer benefits. There could be a difference in pricing, the level of service you offer, quality standards, presentation, distribution, brand image, guarantees etc.
With this in mind it is fair to assume that your "most likely" customers, are different from the general population. Your customers may be different from the customers that your competitors have.
If you can identify how they are different, then it will be much easier (and more cost efficient), to reach them. You'll be able to target these prospects in a way that makes them "sit up and listen."
If you can find out what makes your customers different from the rest, then you'll save yourself a lot of money and effort chasing after the wrong people.
About the Author
Noel Peebles noel@marketleadersltd.com The Quick And Easy Ways To Get Better Results From Your Advertising...Increase Your Sales At Higher Profit Margins Than You've Ever Done Before. FREE newsletter. FREE ebook. http://www.betterbizprofits.com
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