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8 Rules for Making Your Website Attractive, Interesting, Engaging & Interactive
Designing your website around your customers and their needs is the utmost of importance. A website's form and content is what will determine if a visitor will stay just a visitor or turn into your next customer or rather how 'sticky' it is.
To...
All you need to know about work-related stress
November 2004's publication of the Health and Safety Executive's
new Management Standards for work-related stress has focused the
minds of many organisations on this increasingly serious
workplace hazard. But what are the differences between...
How to Build a Business Website
A recent report done by Yankee Group, a Boston-based market research company, states that at the end of 2004 around 34 percent of small and medium sized businesses in North America are selling goods and services on the Internet and another 25 ...
How to Hit the Public Relations Bullseye (the first time)
So, what IS a public relations bullseye? The public relations professional must modify somebody’s behavior if he or she is to hit that bullseye and earn a paycheck – everything else is a means to that end. Here’s why. In public relations, a...
Making Your Item Get The Best Bid On E-bay
Having a worthy item does not immediately guarantee that you
would receive the highest bid. Sometimes, it takes more than a
great product to get the top bids in E-Bay.
One of the things that you should consider is the presentation
of the...
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Who Are Your "Most Likely" Customers And What Do You Know About Them?
You'll notice I've used the words "most likely" in the above question. Why didn't I just ask who are your customers?
That would have been too easy. Effective research is all about asking the right questions. If I'd just asked who's your customer, you might have been tempted to answer "Well, I suppose everyone who pays me is a customer." Yes you're right, but I already knew the answer to that.
When you think about it, a "good business consultant" is not one who has all the right answers. I believe it's the opposite. A "good business consultant" is the one who knows all the right questions to ask.
>From experience I've found that if you ask the right questions, the answers will eventually become obvious. I've also discovered that many owners of small businesses know the right answers, it's just that they've never asked themselves the right questions.
That's why I reworded the question to ask -who are your "most likely" customers? To answer that accurately you will have to really think about it. When you do, you'll soon conclude that your "most likely" customers are different from "Joe Public" (the general population).
How then are your "most likely" customers different from the
general population?
The main reason is that no two businesses are exactly the same, so each business has the potential to attract different people. Your product or service may have specific features or customer benefits. There could be a difference in pricing, the level of service you offer, quality standards, presentation, distribution, brand image, guarantees etc.
With this in mind it is fair to assume that your "most likely" customers, are different from the general population. Your customers may be different from the customers that your competitors have.
If you can identify how they are different, then it will be much easier (and more cost efficient), to reach them. You'll be able to target these prospects in a way that makes them "sit up and listen."
If you can find out what makes your customers different from the rest, then you'll save yourself a lot of money and effort chasing after the wrong people.
About the Author
Noel Peebles noel@marketleadersltd.com The Quick And Easy Ways To Get Better Results From Your Advertising...Increase Your Sales At Higher Profit Margins Than You've Ever Done Before. FREE newsletter. FREE ebook. http://www.betterbizprofits.com
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Oral Presentation Advice |
Your presentation should not replace your paper, but rather whet the ... Below I consider goals for academic interview talks and class presentations. ... |
www.cs.wisc.edu |
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Presentation Skills |
This site contains annotated links to resources concerned with presentation and communication skills. |
lorien.ncl.ac.uk |
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Presentation Helper - Free PowerPoint templates, help, advice and ... |
Resources on how to make effective presentations. Includes tips on PowerPoint and topic ideas. |
www.presentationhelper.co.uk |
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Neurobehavioral Systems, Inc. |
Neuroscience stimulus delivery software can be used for cognitive psychology, fMRI, erp and single unit research (Windows). |
nbs.neuro-bs.com |
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Why tables for layout is stupid: problems defined, solutions offered |
Why tables for layout is stupid:. problems defined, solutions offered. Tables existed in HTML for one reason: To display tabular data. ... |
www.hotdesign.com |
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The Gettysburg Powerpoint Presentation |
This presentation prepared with the help of Microsoft Powerpoint Autocontent Wizard. ... Permission is granted to use this presentation in any course or ... |
norvig.com |
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Presentation Zen |
I love the clear presentation of the ideas in the book and the fact that the ... In the context of presentations, moving info away can help you and the ... |
www.presentationzen.com |
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Presentation Tips for Public Speaking |
Better Public Speaking & Presentation - Ensure Your Words Are Always ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise ... |
www.aresearchguide.com |
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Presentation - Wikipedia, the free encyclopedia |
Presentation is the process of presenting the content of a topic to an ... You should plan to rehearse your presentation out loud at least four times. ... |
en.wikipedia.org |
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OSCON 2005 Keynote - Identity 2.0 |
“A barn-burner of a presentation. I loved this.” - Cory Doctorow. “I watched it twice, and greatly enjoyed it both times.” - Jon Udell ... |
www.identity20.com |
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Presentations - Effective Communication - Public Speaking |
Tips and tools for creating and delivering presentations: text, techniques and technology. |
www.presentations.com |
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Presentation Information Resources - Presentation Technology News ... |
Presentation Information Resources - Comprehensive presenter's resource providing instant access to up-to-date information on technology and techniques for ... |
199.249.170.231 |
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Effective Presentations homepage |
In addition, the skills needed to prepare an oral presentation can be used ... A spiffy presentation discussing Effective Teaching with Powerpoint from the ... |
www.kumc.edu |
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Impress |
Your presentations will stand out with 2D and 3D clip art, special effects, animation, ... Slide show Animation and Effects bring your presentation to life. ... |
www.openoffice.org |
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PRESENTATIONPRO - experts for Microsoft PowerPoint |
A series of products and services to help enhance PowerPoint presentations with templates and backgrounds. |
www.presentationpro.com |
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Leadership - Presentation Skills |
Presentation, PowerPoint, and Leadership. ... Presentations and reports are ways of communicating ideas and information to a group. But unlike a report, ... |
www.skagit.com |
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Presentation: See what people are saying right now on Technorati |
See all blog posts tagged with presentation on Technorati. |
www.technorati.com |
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Secretary of State Addresses the U.N. Security Council |
My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ... |
www.whitehouse.gov |
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Rubric |
Organization, Audience cannot understand presentation because there is no sequence of information. Audience has difficulty following presentation because ... |
www.ncsu.edu |
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Presentation Skills |
Presentations are one of the first managerial skills which a junior engineer ... This article looks at the basics of Presentation Skills as they might apply ... |
www.see.ed.ac.uk |
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