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Maintaining Your Motivation
I recently spoke to a group of sales professionals at the end of their training conference. The attendees had participated in many learning sessions over a two day period – most of which were product related. I was scheduled to speak after...
Sixty seconds to a more creative you
Sixty seconds to a more creative you: Ways to get creative fast Copyright © 2002 by Angela Booth * Show up * Trust yourself * Shut up! Show Up Show up. That's all. The most important part of any task, creative or otherwise, is simply to...
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"Yep!" Preparing proposals is enough to make most people cringe. They take too long to prepare. They're absolutely boring to write and a real pain in the neck. Sound familiar? Having said all that, proposals have an enormous bearing on whether or...
Virginia Estates: Hounds, Horses, Farmettes and Luxury
Southeastern Virginia, and specifically the Williamsburg area, is steeped in the history of some of the great land barons of the colonial, revolutionary, and civil war eras. Though the great men and women who once lived in these historic...
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Who Are Your "Most Likely" Customers And What Do You Know About Them?

You'll notice I've used the words "most likely" in the
above question. Why didn't I just ask who are your customers?

That would have been too easy. Effective research is all
about asking the right questions. If I'd just asked who's
your customer, you might have been tempted to answer
"Well, I suppose everyone who pays me is a customer."
Yes you're right, but I already knew the answer to that.

When you think about it, a "good business consultant" is not
one who has all the right answers. I believe it's the
opposite. A "good business consultant" is the one who knows
all the right questions to ask.

>From experience I've found that if you ask the right
questions, the answers will eventually become obvious.
I've also discovered that many owners of small businesses
know the right answers, it's just that they've never asked
themselves the right questions.

That's why I reworded the question to ask -who are your
"most likely" customers? To answer that accurately you
will have to really think about it. When you do, you'll
soon conclude that your "most likely" customers are
different from "Joe Public" (the general population).

How then are your "most likely" customers different from
the


general population?

The main reason is that no two businesses are exactly the
same, so each business has the potential to attract
different people. Your product or service may have specific
features or customer benefits. There could be a difference
in pricing, the level of service you offer, quality
standards, presentation, distribution, brand image,
guarantees etc.

With this in mind it is fair to assume that your
"most likely" customers, are different from the general
population. Your customers may be different from the
customers that your competitors have.

If you can identify how they are different, then it will
be much easier (and more cost efficient), to reach them.
You'll be able to target these prospects in a way that
makes them "sit up and listen."

If you can find out what makes your customers different
from the rest, then you'll save yourself a lot of money
and effort chasing after the wrong people.


About the Author

Noel Peebles
noel@marketleadersltd.com
The Quick And Easy Ways To Get Better Results
From Your Advertising...Increase Your Sales
At Higher Profit Margins Than You've Ever Done
Before. FREE newsletter. FREE ebook.
http://www.betterbizprofits.com

 

Oral Presentation Advice
Your presentation should not replace your paper, but rather whet the ... Below I consider goals for academic interview talks and class presentations. ...
www.cs.wisc.edu
 
Presentation Skills
This site contains annotated links to resources concerned with presentation and communication skills.
lorien.ncl.ac.uk
 
Presentation Helper - Free PowerPoint templates, help, advice and ...
Resources on how to make effective presentations. Includes tips on PowerPoint and topic ideas.
www.presentationhelper.co.uk
 
Neurobehavioral Systems, Inc.
Neuroscience stimulus delivery software can be used for cognitive psychology, fMRI, erp and single unit research (Windows).
nbs.neuro-bs.com
 
Why tables for layout is stupid: problems defined, solutions offered
Why tables for layout is stupid:. problems defined, solutions offered. Tables existed in HTML for one reason: To display tabular data. ...
www.hotdesign.com
 
The Gettysburg Powerpoint Presentation
This presentation prepared with the help of Microsoft Powerpoint Autocontent Wizard. ... Permission is granted to use this presentation in any course or ...
norvig.com
 
Presentation Zen
I love the clear presentation of the ideas in the book and the fact that the ... In the context of presentations, moving info away can help you and the ...
www.presentationzen.com
 
Presentation Tips for Public Speaking
Better Public Speaking & Presentation - Ensure Your Words Are Always ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise ...
www.aresearchguide.com
 
Presentation - Wikipedia, the free encyclopedia
Presentation is the process of presenting the content of a topic to an ... You should plan to rehearse your presentation out loud at least four times. ...
en.wikipedia.org
 
OSCON 2005 Keynote - Identity 2.0
“A barn-burner of a presentation. I loved this.” - Cory Doctorow. “I watched it twice, and greatly enjoyed it both times.” - Jon Udell ...
www.identity20.com
 
Presentations - Effective Communication - Public Speaking
Tips and tools for creating and delivering presentations: text, techniques and technology.
www.presentations.com
 
Presentation Information Resources - Presentation Technology News ...
Presentation Information Resources - Comprehensive presenter's resource providing instant access to up-to-date information on technology and techniques for ...
199.249.170.231
 
Effective Presentations homepage
In addition, the skills needed to prepare an oral presentation can be used ... A spiffy presentation discussing Effective Teaching with Powerpoint from the ...
www.kumc.edu
 
Impress
Your presentations will stand out with 2D and 3D clip art, special effects, animation, ... Slide show Animation and Effects bring your presentation to life. ...
www.openoffice.org
 
PRESENTATIONPRO - experts for Microsoft PowerPoint
A series of products and services to help enhance PowerPoint presentations with templates and backgrounds.
www.presentationpro.com
 
Leadership - Presentation Skills
Presentation, PowerPoint, and Leadership. ... Presentations and reports are ways of communicating ideas and information to a group. But unlike a report, ...
www.skagit.com
 
Presentation: See what people are saying right now on Technorati
See all blog posts tagged with presentation on Technorati.
www.technorati.com
 
Secretary of State Addresses the U.N. Security Council
My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ...
www.whitehouse.gov
 
Rubric
Organization, Audience cannot understand presentation because there is no sequence of information. Audience has difficulty following presentation because ...
www.ncsu.edu
 
Presentation Skills
Presentations are one of the first managerial skills which a junior engineer ... This article looks at the basics of Presentation Skills as they might apply ...
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