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A CPA Talks About Buying Life Insurance
Not everyone needs life insurance. The first thing to do is make sure you need it. Life insurance is really meant for your family members or other dependents who rely on your earnings. Why You Buy Life Insurance You buy life insurance so...
Sales Leads - How to Generate Quality Sales Leads Through Public Speaking
Delivering speeches, seminars, and webinars (online seminars) is a terrific way to generate large quantities of quality sales leads. Why is public speaking such an effective lead-generating vehicle? Here are a few reasons: * Speaking allows...
Surviving Tough Times Online
With economic problems dominating the headlines, all businesses, online and off, need to make the most of every single customer contact if they hope to stay in business! Consumers want to hang onto every dollar and only spend money for things they...
Ten Quick Tips for Outstanding Presentations
It’s that time again…the monthly meeting. You break out in a cold sweat just thinking about it. Whether you present to your managers or your employees you are saying to yourself: What if I mess up? What if I repeat myself? What if the audience...
Working in Organisations
Open Systems At the worst of times companies can look and act like badly functioning families: dictatorial, patriarchal, rigid and uncooperative. The staff are de-motivated, communication is poor, growth is slowed and team-spirit is...
 
Add a teaching gig to your marketing toolkit

Add a teaching gig to your marketing toolkit

How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it? Many executives and entrepreneurs have found an answer: they teach classes in adult education programs.
Adult education is big business. In the new century, "change" is a hot topic and learning is no longer confined to traditional degree programs. As people want to grow their careers and enrich their lives, specialized programs have emerged to reach this market.
Some teaching venues require at least a master's degree. Others allow you to share your unique skills, from designing brochures to tarot reading. Temple University's continuing education program has offered a half-day class taught by a cleaning lady. The subject? Speed cleaning.
If a target market exists for your business or if you have knowledge that people can use on the job, chances are a target market exists for you in the world of adult education. By entering this world, you can demonstrate your skills to a receptive audience, meet some terrific people, learn more than you expected and even have some fun.

Teaching requires more than a good speaking voice and a knowledge-filled brain. Every minute you are in the classroom, you are marketing yourself to your students. You must keep students involved for up to eight hours. Since the


average adult attention span is about fifteen minutes, you have to design exercises, activities and questions. You have to deal with the unexpected. Students will arrive late, ask off-the-wall questions and challenge your expertise. Occasionally, students will be rude, insulting or even abusive.

Most people who teach find themselves exhausted after even a short class, yet also exhilarated. Teaching can be a high when everything goes well. The secret of successful part-time teaching is to identify your purpose in teaching and fine-tune your skills to your target market. You want to reach students who are also potential customers. If a school features astrology and visualization, your course on finding the lowest mortgage rate won't fit, unless you suggest people consult the stars to meet their financial goals.

People who have added teaching to their promotional toolkit report finding success and fun along the way. One public relations consultant gets forty percent of her clients from adult education classes. Another builds skills to help develop his core business. The opportunities are available to almost anyone, anywhere.


About the Author

Cathy Goodwin, MBA, PhD, is a writer, consultant and speaker, who specializes in career transitions that increase personal freedom. For her ebook on adult ed teaching, click on http://www.movinglady.com/ebooks.html. For her free ezine, email subscribe@movinglady.com. .

 

How To Conquer Public Speaking Fear
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Allyn and Bacon Public Speaking Website
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10 Tips for Successful Public Speaking - Toastmasters International
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Welcome to Toastmasters International where we are"Making ...
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Strategies to Succeed in Public Speaking - School for Champions
Contents of online lessons to succeed in public speaking from the School for Champions.
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Public Speaking Home Page
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Public Speaking from Uncommon Knowledge
Public speaking couldn’t be further from your mind and your manager tells you have to do a presentation to fifty colleagues next week. What’s your response? ...
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Public Speaking Tips by Uncommon Knowledge
It’s possible for public speaking to be fun and hugely satisfying. Once you’ve enjoyed a presentation, or even part of it, your self confidence will get a ...
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Public Speaking Skills from Mind Tools - Speaking Tips & Techniques
Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public.
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Public Speaking Information
Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ...
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Basic Public Speaking, 2nd Edition - The Teachers and Students ...
New public speaking text for middle and high school Language Arts, ESL teachers and students. Written by a trained counselor and experienced teacher.
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presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker.
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