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10 tips to help you pack more power into your business writing
1. Before you write anything down define not what you want to say, but what your message must achieve. Keep that firmly in focus at all times and use it as the main goal for everything you write. Ask yourself “does this concept/approach /clever...
Advantage - Small business
Small business has powerful advantages over big business when it comes to marketing. You can get these advantages working for you now. The typical approach to marketing by big business is use the resource they have most of - money. They tend to...
Depression Can Turn into Joy
Depression is the most prevalent disease of our time. Under the guise of informing the public, both the medical profession and the media are constantly "warning" us of the dangers and probabilities of the disease most likely to terminate us. News...
Quick Fix Marketing - It's a Good Thing
The term "quick fix" has come to have negative connotations but
this bad rep is partially undeserved. It's true that quick fixes
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behind them can actually turn out to be more costly...
Why Are You Doing Everything Yourself?
When I coach my entrepreneur clients, one problem I often see is that they're not taking enough time to market and grow their business. It's not that they don't understand the value of those efforts, or they don't want to make the time. It's that...
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Anybody Can Be a Speaker!
Anybody Can Be a Speaker!
In my work, I often hear this refrain: "I'm a fine communicator
one-on-one, but put me in front of a group and I just die!"
There seems to be a mystique about the ability to be an
effective presenter...a mystique that many professional speakers
would like to maintain.
Yet the truth is that everyone has the innate gifts to present
effectively in public. True, few may possess the flamboyance of
the professional motivational speaker. But I question the value
of many of these presentation skills. They can be
mechanistically learned and may mask the speaker's own
uniqueness.
The Best Tool of All: You Envision for an instant the most
compelling speaker you have witnessed. Chances are you felt he
or she was 100% authentic, no matter what speaking "style" s/he
possessed. This willingness to fully be ourselves in front of a
group is both the risk and the gift of truly wonderful speakers.
I work with many individuals who never thought of themselves as
speakers--whose personalities are naturally introspective or
reflective, the opposite of what is popularly thought of as
"speaker material." Yet when these presenters "unpeel" their
previous expectations about what a speaker should be or do, they
often become the most moving and impressive I have seen.
Three Essential Tips
1. Connect. It's important to remember that speaking publicly
is, to use Lee Glickenstein's phrase, a relationship event, NOT
a performance event. Your audience remembers what you say
because you connect with them, not because you are the smartest
or most charismatic person in the world.
2. Don't speak "to," speak "with." Think of the event as a
dialogue or conversation. Look directly at people and share your
knowledge with them.
3. Express yourself. Remember that your unique style is better
than any set of "stage skills." Be yourself.
But Is "Being Yourself" Really
Enough?
All truly compelling presenters use their greatest
asset--themselves--to sell their concept and get their message
across. All also realize that they can intensify their authentic
selves for a more dynamic effect. Don Pfarrer, author of
Guerilla Persuasion: Mastering the Art of Effective and Winning
Business Presentation, calls this the "Intensified You" persona.
It is "a task oriented, turned-on, intensified version of
yourself."
When I work with clients to achieve their own Intensified You
personas, I notice their increased confidence and resilience as
speakers. This is particularly useful when they deal with jaded
or potentially hostile audiences.
4 Elements of The Intensified You
Subject Mastery You must know your subject thoroughly AND know
the limits of your knowledge.
Steadiness You must "keep a steady hand on the tiller"--knowing
you might need to change course to avoid a hurricane, but not
allowing a small squall to deflect you.
Empathy You must remain sensitive to your audience. If you were
a member of your own audience, what would you need to hear? To
see?
Candor Include in your presentation what needs to be
there--don't hide anything. Show you are aware of challenges or
problems; then present solutions.
Where to Go from Here? In this article, we've dealt only with
the vehicle for delivering effective presentations: the
authentic Intensified You. Look for Guila's other articles in
which we discuss specific types of presentation structures to
ensure you get the outcomes you desire. Write to us at
guila@guilamuir.com.
About the author:
Guila Muir pumps up your presentation skills! Helping people to
present dynamically since 1989, Guila provides tools, tips, and
techniques to master any speaking situation. Sign up for her
free e-newsletter, full of strategies to improve your
presentation skills, at
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| How To Conquer Public Speaking Fear |
| A report that covers the common causes of public speaking fear and tips to overcome it. Book available. |
| www.stresscure.com |
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| Allyn and Bacon Public Speaking Website |
| A five-step guide to preparing and delivering effective speeches. |
| wps.ablongman.com |
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| Public Speaking & Speech Writing |
| A free guide to speech writing and delivery for every occasion. From best man speeches to eulogies. |
| www.speechtips.com |
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| Presentation Tips for Public Speaking |
| Art of Public Speaking. Hints and tips on public speaking, ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise Bauer. ... |
| www.aresearchguide.com |
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| 10 Tips for Successful Public Speaking - Toastmasters International |
| 10 Tips For Successful Public Speaking. Feeling some nervousness before giving a speech is natural and healthy. It shows you care about doing well. ... |
| www.toastmasters.org |
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| Welcome to Toastmasters International where we are"Making ... |
| Non-profit organization developing public speaking and leadership skills through practice and feedback in local clubs since 1924. Members learn how to lead ... |
| www.toastmasters.org |
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| Strategies to Succeed in Public Speaking - School for Champions |
| Contents of online lessons to succeed in public speaking from the School for Champions. |
| www.school-for-champions.com |
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| Public Speaking Home Page |
| Humor and quotes to help your speech - or just for your own enjoyment. History / Careers The history of public speaking and potential career options for you ... |
| www.mhhe.com |
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| Public speaking - Wikipedia, the free encyclopedia |
| Public speaking is speaking to a group of people in a structured, deliberate manner intended to ... Public speaking is almost as ancient as speech itself. ... |
| en.wikipedia.org |
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| UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES |
| Public speaking anxiety is very common among both college students and the general ... The most common form of Social Phobia is public speaking anxiety. ... |
| www.utm.edu |
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| Painless Public Speaking |
| At Painless Public Speaking we keep you up to date with what's new in the world of ... Painless Public Speaking is not about the theory but the "how-to" ... |
| www.publicspeaking.com.au |
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| Public Speaking from Uncommon Knowledge |
| Public speaking couldn’t be further from your mind and your manager tells you have to do a presentation to fifty colleagues next week. What’s your response? ... |
| www.uncommon-knowledge.co.uk |
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| Public Speaking Tips by Uncommon Knowledge |
| It’s possible for public speaking to be fun and hugely satisfying. Once you’ve enjoyed a presentation, or even part of it, your self confidence will get a ... |
| www.uncommon-knowledge.co.uk |
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| Public Speaking Skills from Mind Tools - Speaking Tips & Techniques |
| Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public. |
| www.mindtools.com |
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| Public Speaking Information |
| Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ... |
| www.selfgrowth.com |
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| Basic Public Speaking, 2nd Edition - The Teachers and Students ... |
| New public speaking text for middle and high school Language Arts, ESL teachers and students. Written by a trained counselor and experienced teacher. |
| www.capital.net |
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| public speaking tips - presentation skills tips, public speaking tips |
| presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker. |
| www.ljlseminars.com |
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| Public Speaking - The Art of Speech Making |
| Public Speaking - Hints and tips on Public Speaking Skills, dealing with public speaking nerves and anxiety, public speaking skills and public speaking ... |
| www.impactfactory.com |
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| Advanced Public Speaking Institute |
| Public speaking articles, seminars, and educational materials. |
| www.public-speaking.org |
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| Public Speaking Training-Presentation Skills & Public Speaking courses |
| Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ... |
| www.publicspeakingskills.com |
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